新编剑桥商务英语中级Module9.docx

新编剑桥商务英语中级Module9.docx

《新编剑桥商务英语中级Module9.docx》由会员分享，可在线阅读，更多相关《新编剑桥商务英语中级Module9.docx（12页珍藏版）》请在冰豆网上搜索。

新编剑桥商务英语中级Module9

新编剑桥商务英语（中级）Module-9

Module9

Wordlist

onholddisplaysodoursubjectline

aromadistinguishabrandputthrough

suitattachmentqualityassurance

turnoverbearwithsomeonefragrance

scentunavailableinboxslogan

urgentbrandjinglesmellvoicemail

brandidentitylogospamwhiff

capitalsluxuryspeechrecognition

consumersobsessiontechnology

Expressions

Allofouroperatorsarecurrentlyunavailabletoansweryourcall.

CanIcallyouback?

CanItakeyourname,please?

Canyoubearwithmeasecond?

Couldyouconnectme/putmethroughto...?

DoyoumindifweputthemeetingbacktoTuesday?

Holdonamoment.

I'mjustgoingtoputyouonhold.

I'mjustlookinghisnumberuponthecomputer.

I'mjustputtingyouonholdforamoment.

Letmecallyoubacklater.

Letmereadthatbacktoyou.

Onemoment,please.

Pleasehold.

Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?

Sorry,thebatteryonmymobileisabouttorunout.

We'llbringthescheduleforwardbyaweek.

Whenwouldbeconvenientforyou?

Whenwouldsuityou?

9.1Branding

What'sthesmell?

Reading

1Studentsdiscussthequestionsinpairsbeforereportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthattheylikeorthinkareparticularlyeffective.

2Studentscompletethearticlewiththephrases.A-G.NotethatwhilethistaskisverysimilartoPartTwooftheReadingTest,itisslightlymoredifficultbecauseallsevenphrasesneedtobeputinthetext,ratherthanonlyfive.Alsonotethatinthetestthesentencesarecomplete,whereasinthisexerciseA-Gareallpartsofsentences（relativeclauses）.

Answers

1B2G3E4C5A6F7D

Extension

Formorevocabularyandreadingpractice,askstudentstounderline:

1anysmelltheymayneedbilingualdictionariestocheckunderstandingofthesesmells

2examplesofhowcompanieshaveusedthesesmells.

3synonymsforthewordsmell.

Answers

1Sugarandbutter,vanillaandmandarin,whitetea,lavender,cherry.

2Instorestoputcustomersinthemoodforbuying,attractcustomerstodisplays,makeshopperswaitlonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilephonekeypadsandonbillboards.

3odour,scent,fragrance,aroma

Discussingbranding

Speaking

3Studentsworkalonetocompletethethreebeginningsofsentences.Studentsthencomparetheirviewsandcontinuediscussingthearticle.

Possibleanswers

Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.

OnethingthatsurprisesmeisthatScentAir'sturnoverhasquadrupledasaresult.

4Putstudentsintogroupsofthreetodiscusseachofthefiveitems.Onepersonineachgroupshouldmakenotesontheirdecisionsandwhichsmellstheywilluse.Attheend,eachgroupcanreportbacktotheclass.

Photocopiableactivity9.1

Seepage176.

Relativeclauses

Grammar

Askstudentstoreadtheinformationaboutrelativeclauses.Theycouldalsorefertothegrammar

summaryonpage130formoredetailedinformation.

1Studentscompletethesentenceswiththecorrectrelativepronoun.Thesepronounsshouldbefamiliartostudentsatthislevel.

Answers

1which2when3who4whose

5why6where

Extension

Writethefollowingontheboardandtherelativepronounsinajumbledlist.Askstudentstomatchthepronountowhatitrefersto:

（answersinbrackets）

person（who）

thing/item（which）

possession（whose）

location（where）

reason（why）

time（when）

2Theaimofthisexerciseistodrawstudent'sattentiontothefactthattherearetwotypesofrelativeclauses（definingandnon-defining）.

Answers

We'reaSwedishcompanywhichhascontrollingsharesinthreesubsidiariesandalargestakeinonesmallerdivision.Itisrecommendedthereforethatwefocusourfinancialinterestsonthesmallersubsidiary,whichincidentallyisalsobasedinSweden.

3Studentsanalysethekeydifferencesbetweenthetwoclausesbyreferringbacktoexercise2.Theymayalsoneedtorefertoandchecktheiranswersinthegrammarsummaryonpage130.

Answers

1defining2non-defining3commas

4Thesentencesinthetextonpage87containingrelativeclausesarethosewhichwerecompletedwithA-Ginexercise2onpage86.Ifstudentsseemunsure,tellthemthatifthereisacommaitwillbenon-defining.

Defining:

...thathisgrandmotherusedtomake

...whowalkaroundreceptionwillgetawhiffofachocolatechipcookie

...whenitbegan12yearsago

...whysomanycompaniesarenowassociationbrandswithascent

Non-defining:

...whichtypicallyincludesmorethansixsmells

...wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-thewayicecreamshop

...whoserecently-introducedcellphonekeypadwaslavender-scented

5that

4Studentsstudytheexampleandcompletesentences1-4.

Answers

1LetmeintroduceyoutoDavidwho'sthedirectofourcompany.

2Thisisthemainfactorywhereweproducecarparts.

3Thisisourlatestproductwhichisalsoourbiggestseller.

4ThecompanyhadaturnoverofaboutamillionEurosin2004whenitwasfoundedin2004.

5Studentspersonalisethegrammarfocuswithsentencesoftheirown.

Possibleanswers

Iworkedforacompanywhichproducessoftware.

Istudyatacollegethatspecialisesinbusinesscourses.

Thebestkindofbossissomeonewhodoesn'tinterfer.

Extension

Studentscouldcomparetheirsentencesinpairsorgroups.

6Tellstudentstomakethesentencesnon-defining.Theyshouldinserttheclauseinthemiddleofthesentence.

Answers

1Mycompany,whichisbasedinSydney,hasofficesallovertheworld.

2Mrs.Sayers,who'swaitinginreception,saysshehasanappointmentwithyou.

3Theman,whosebriefcasewefoundlastnight,calledthismorningtoseeifwehadit.

4Thereport,whichI'vejustfinished,isinyourin-tray.

Pronunciation

Youcouldhelpstudentsfocusonthepronunciationofnon-definingrelativeclausesatthisstagebydrillingthefoursentencesinexercise6.Studentsneedtonotethattherewillbeaslightpausewheretherearecommasandthattheintonationoftenrisesbeforethefirstcommatoindicatethespeakerhasmoretosay.Youcouldmarkthesentencesontheboardlikethis:

↗↘

1Mycompany,/whichisbasedinSydney,/

↘

hasofficesallovertheworld.

↗↘

2Mrs.Sayers,/who'swaitinginreception,/

↘

saysshehasanappointmentwithyou.

↗↘

3Theman,/whosebriefcasewefoundlastnight,/

↘

calledthismorningtoseeifwehadit.

↗↘

4Thereport,/whichI'vejustfinished,/

↘

isinyourin-tray.

Chineseluxuryobsession

Reading

7Thistaskrequiresstudentstoreadatextverycarefully,andcorrectanypronounsorfeaturesofrelativeclauses（suchascommas）.

Answers

1whichwhere

2whatwho

3who'swhose

4where,（deletecomma）

5whenwhy

6whosewhich

7whywhere

8nowadays,（deletecomma）

9.2Gettingthrough

Automatedvoicemailsystems

Listening

1Askthestudentswhattheythinkistheworstinventionofthemodernage,egthecar,themobilephone,etc.Theythencomparetheirideaswiththeviewinthearticle.Findoutatwhichpointonthescale（1-10）moststudentsgiveuplisteningtoanautomatedvoicemailsystem.Alsofindoutiftheircompaniesusethem.

29.1Playtherecordingofsomeonehavingtodealwithanautomatedvoicemailsystem.

Answers

1GHLoans.

2Thecallerpresses2becausehewantstospeaktoanoperator.

3Thecallerreaches3onthescalebeforeheputsthephonedownbecausethesystemusesspeechrecognitiontechnologywhichrequireshimtoanswer"Yes"or"No".

9.1Listeningscript

C=CallerM=Machine

CHello,I'dliketospeakto...

MHello.ThankyouforcallingGHLoansCustomerCare.Youwillnowhearanumberofoptions.Pleasepresstheoptionyourequire.Forastatement,press1,forearlyrepayment,press2,foranyotherenquiryortospeaktooneofouroperators,press3...Thankyou.

CHello,I'mcallingabout...

MThankyouforcallingGHLoans.Pleasenotethatyourcallmaybemonitoredforqualityassuranceandtrainingpurposes.

MWe'resorrybutallofouroperatorsarecurrentlyunavailabletotakeyourcall.Pleasehold.Yourcallisimportanttous.

MHello.You'rethroughtoourloansdepartment.

CCouldyouputmethroughtosomeone...

MTohelpusdealwithyourcallquicklyandefficiently,pleaseanswerthefollowingquestionswith"Yes"or"No".Doyoucurrentlyhaveanaccountwith...

39.2Thissecondcallsuccessfullyreachesanoperator.Studentslistenandcompletetheinformation.

Answers

1AbiKaye2TI3662321stApril19814loanearlylastmonth5statement

6fivethousandEuros701724439298four

9.2Listeningscript

O=OperatorC=Caller

OHello,you'rethroughtoKatrina.HowcanIhelpyouthismorning?

COhhello,it'swithregardtoastatementIreceived.Ithinkthere'sbeenamistake.

OOK.Onemoment,please.CanItakeyourname,please?

CYes,it'sAbiKaye.

OCanyouspellthatforme?

CSure.Abi.A-B-I.Kaye.K-A-Y-E.

OAnddoyouhaveanaccountnumber?

CYes,TI3662.

OSorry.WasthatTforThailand,IasinIndia?

CThat'scorrect.

OAndforsecuritycanIhaveyourdateofbirth?

CThe21stofApril,1981.

OThat'sfine,MsKaye.SohowcanIhelpyou?

CWell,IpaidoffpartofmyloanearlylastmonthbutIreceivedastatementfromyouthismorninganditisn'tonthestatement.Couldyoutellmeifthepaymenthasgonethrough?

ORight.Idon'tseeit.Canyoubearwithmeforasecond?

I'mjustgoingtoputyouonhold.

CSure.

OHello.Sorrytokeepyouwaiting.I'mafraidIcan'tfindarecordofit.