英文计划书完整版.docx

英文计划书完整版.docx

《英文计划书完整版.docx》由会员分享，可在线阅读，更多相关《英文计划书完整版.docx（7页珍藏版）》请在冰豆网上搜索。

英文计划书完整版

PlanningBookforafemaleBar

Creativedirector

1,Theme

Moderncityfemalehaspsychologicalpressurewidely.Intoday'ssocietycompetitionpressureisbig,andawomanhastofacestressfromfamily,workandworkplaceandtofacecoldviolentpressureevenselfassessmentpressure.Differentmentalpressurestackstogether.However,manymoderncityfemalesoftenignoretheirpsychologicalandemotionalneeds.Accordingtostatistics,thepossibilityofcontemporaryfemalehavingdepressionandmentalanxietyistwicehigherthanmale.Therefore,vasturbanwomenreallyneedaspecialplacetoalleviateandtreatthepressureandthedepressioninside.Thisbarisdefinedasaleisurewomanbar,servicingforthefemaleandaimingtoprovideawarmplacetorelaxforurbanwomenandcreateafemalecompatriothome.Thebar'snameisAthena,standingforcourage,wisdomandbeingfreefromlove'sfetter.

2,LocationChoice

Becausemostmassesofurbanwomenalwaysliveinanoisyworkingenvironment,sochoosingthebar'spositionmustadheretheprincipleofquestingquiet,ontheotherhandmustensurethedailyconsumers,thereforethebarcouldbeinsuburbswhicharequietandnottoofarfromthedowntown,suchastop-graderesidentialareasinsuburbs.But,theareaneednottoobig,focusingonthesweetandcomfortable.Atwo-floorbuildingandeachlayerisaroundfiftysquaremeters.

3,Decoration

Thegeneralprincipleforthebar'sdecorationisconcisebutnotsimple.Theleisurebars,areusuallytreatedasteahousestoo,whichareplacesforguestsrelaxingspiritandraisingagender.Theseplacesaremainlysatisfytheguestswhowanttorelax,meettalkanddate,soseatsmustbeverycomfortable,lamplightmustbedownyandaudiovolumemustbesmall.Inawordtheenvironmentmustbesweetelegance.Inadditiontootherdrinks,softdrinksaremainlysupplied,andcoffeeisanimportantone.Thedecorationneednottoocomplex,buttogiveguestsakindofrelaxedfeeling,atthesametimeshouldpayattentiontoelegancetosatisfytheaestheticrequirementsofurbanwomen.Asthebar'snameisAthena,soitcanbedecoratedwithancientGreekandRomanstyle,butalsoretainmodernfeatureandnotdowntothetrend.Forexample,wecandesignawhitedoor,engravedwithAthenalikeandtwopillarsineveryside.Indoordesignshouldinsistonbrightcolordepartmentandlamplightisdowny,givingguestsakindoflivelyandcordialfeeling,andcan'tdimlikeordinarybar,lettingpeoplefeelvertiginous.Forexample,wecanusedeskandchairwithwhitedepartmentandplacelongdeskstofacilitatecustomers'communication.What'smore,weusegentlecolorforwalls,hangingsomeinternationalfamouswomen'sportraitsandintroducingtheirdeedstostimulatethecustomers.Wecanuseecruwoodforthebarstagewhichisbetterclassicandclearataglance,makingsurethestageislongenoughforcustomerssittingdownandtalking.Showcasesdonotneedtoobigandwineandbeverageneednottoomuch.Onthefirstlayer,theremusthaveenoughspaceforcustomertakingvariousactivitieswhichcannotbetoointense,suchassinging,games,andsimpledance.Atacorner,wecandesignasmall-sizedstage,withakaraoke,providingforthecustomers'singingorspeeches.Thesecondfloormainlyusedforchatting.Wecandesignfoursmallroomspartedbywoodengrid.Peoplecantalkwitheachothersittingonthesofaorjustsittingonthefloor.EveryroomhasdifferentnameswhicharerespectivelynamedwithfourgoddessesinancientGreekandRomanmythology.HeraJunowhoistheprotectorofmarriageandtakescareofmarriedwomenspecially.AphroditeVenus,sheisinchargeoflove,desireandbeauty.NikeVictorywhoisvictorygoddess.Nemesiswhoisrevengegoddessandhermissionistohelpotherstorevengeandpurposejustice.

4,Music

Onthefirstlayer,wecanmainlyplaysomesuitablepopmusicforfemale,andonthesecondfloorweplaysomesoothinglightmusicprimarily.Wealsocanchangethemusicaccordingtomostcustomers'requirements,orallowcustomerstotakemusictoplayafterselecting.

5,ThemeActivities

Withinaweek,wehavefixedbutdifferentactivitiesforinteractingwithguestseverydayorprovidedifferenttopicstodiscusswithcustomers.Forexample,Monday"toknownewfriends",thefirstdayofaweek,representinganewstart,wecanletthecustomerstointroducethemselves.Everybodycanmakesomenewfriendsonthisday.Tuesday"tellyourstory",guestscantelltheirlifeexperienceorinspirationtosharewitheveryone,orifcustomershaveanydifficultyortrouble,theycanspeaktogetheroutforadvice.Wednesday"singyouremotions",nomattergladorsad,it'sonthisnight,customerschoosesongswhicharesuittheirmoodandsingouttheirfeeling.Thursday"thankforlife",fourworkingdayshavealreadypassed,andafteronedaypeoplecanhavearest.Everyone'sheartmaybealittleimpetuous,soonthisday,wecancallforpeopletothankforlife,findingnicethingsinlifeandwaitingforthearrivaloftheweekendpatiently.Friday"releaseyourstress",tomorrowisrestingday,peoplecanthoroughlyintonightletthemselvesrelaxanddowhattheyalwayswantedtodobutdidn'tdo,suchascallingsomeonetheyalwaysmissedbutnevercontact,orsayingsorryfranklytoothers,etc.Saturday"freeactivities",thereisnospecificthemetoday,guestscandowhattheywanttodo.Duringthecustomerfreeactivitiestime,staffscommunicatewithcustomersandcollectthecustomers'opinionsandsuggestiontothebar.

Sunday"learnsuccessfulwomen",wemayhostasmallexhibitionaboutthreeorfourfamousfemale（candidatesareacceptableforcustomers'suggestion）deeds,givingcustomerssomerevelationandlettingthemmeetnextMondayconfidently（feesrestrictedwithinrmb300pertime）.

6,Staffs

Thewaiters（excepttheshopkeepers）areallmenwithstrictrequirementsfortheirheightandappearance.Wehadbetterestablishaspecializedcustomercontactbookforcommunicationandsatisfactionsurvey.Inprinciple,customersarenotallowedtotakedrinksandfoodandwedon'tprovidedinners,mainlyprovidingteaandcakes,etc.

Marketingmanager

BarsandpubsarenotverywidespreadinJinan。

Andmostofthosebarjustwanttheirvisitorsbemoreandmore.Andinevitablyamongsomanyboystherewerelowtypestoo,snakesmixedupwithdragons.Theyfailtoappealtowomenandfamiliesandareusuallystaffedbyworkerswhohavereceivedlittleornotrainingandarenotpaidenoughtocarewhethertheconsumershavehadagoodtime.

1，PricePositioning：

Midrangepriceposition:

thenewgroupsalesforgroups，

2，PlaceIncultureeastroad，aplacethatyoung,trendyandvibrant。

Theideaistoattractagenerationofconfident,independentandoptimisticwomen.

3,Products

ⅰ,Beverages

ⅱ,Snacks.Hasdiversificationoffoodchoices,especiallythewidevarietyofsnacksinJinan

ⅲ,Entertainment.Chooselightpopmusic.Loudmusicwithastrongbeatisgoingoutoffashion,andsweeter,softermusicisbecomingpopular。

inviteBandsmostlymadeupofstudents。

ⅳ,Maintainsgoodcooperationrelationswiththemostwell-knownclothesbrandsandcollegegirls，holdmodelsCompetitionorfashionshow.

4,Promotion

ⅰ,Externalmarketing:

Musicchannelautomobilechannel

Bus-stopboardad

On-linead.CPC（CostperClickorCostperThousandClick–Through）

ProvideCommercialsponsorshipforliterarypartiesandtheculturalactivitiesofuniversitystudents,singingcontestsforexample.

ⅱ,Internalmarketing:

Internalmarketingmainlyincludesthespecialmarkers，importantcirculars,winelist,andintroductionsofsellingvarieties;staff'spersonalmarketing;designationandlighting;servicemoodandatmosphereofthebar;thecolor,smell,tasteofthedrinksandfoods,etc.

Internalmarketingbeginswhentheconsumerjustcomesintothebar.Howtoletherstayandtoconsumewithself-initiativesisthemostimportantforinternalmarketing.Thewaitress’sbeautifulappearance,lovelysmile,warmandfriendlyservice，andkindregardsareessentialforretainingcustomers.Meanwhile,theenvironmentandatmosphereofthebaraffectthegustsalot.Aftertheguestsintothebar,effectivemarketingtoolsandleadingwordsofthestaffcoulddeterminethenumberoftheirspending.Whentheguestsleavethebar,waitressshouldpresentaminiatureofwinelist,ahandkerchief,orapackageoftissuetotheguests.Ofcourse,thesefreebiesareallwiththeaddressandtelephonenumberofthebaronthem,tomakeamemorialandwelcomethegusttocomenexttime，bringingwithherfriends.WecanalsocooperatewiththemostpopularcosmeticsdepartmenttofJinan,andpresentcosmeticssampletoourconsumers.

⑴Displayisalsoameansofinternalmarketing.exhibitionscanbeplacedinthebarcabinetandtheglasswindowsfacingontothestreet，onthetablebesidestheentrance，andeverycornerscanbedecorated.Exhibitartisundoubtedlyofasilenttemptationtofemales,whichhaveapositiveeffectontheirconsumingbehavior.

⑵Designanddecorationofthebarisalsoofimportanceininternalmarketing.Whethertheenvironmentandatmosphereinsidefeelscomfortableandwarm?

Ingeneral,thedizzyingglareoflightswillnotleaveagoodimpression,andtheoddandstrongcontrastincolorswillnotnecessarilybringgoodresultseither.Therefore,besuretoconsulttheprofessionalexpertsbeforedesignating.

⑶Winelist.WineonthelistshouldbeclassifiedfortheconvenientoftheconsumersIfmostcustomersarenotfamiliarwiththewine,attachedinstructionsbeforeeachclassoreachsubclass,Inaddition,wewilloffertwodiffer