海鲜宣传文案.docx
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海鲜宣传文案
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海鲜宣传文案
篇一:
海鲜营销方案
一、背景资料
在一个人口为100万个中型城市的大型水产品交易市场,一家小型的水产店以经营普通水产品为主,经营面积50平米,日均营业额10000元,生意不温不火,小店知名度一般。
在新年临近之际,小店准备做出相应的营业推广,扩大利润额。
二、促销目标
旺季抢占市场,积极的维护本店的市场地位,同时借助节假日积极的推出本店的新商品,瞄准高端市场的空缺以及人们对常规食物的厌倦,引进市场以外的新型海鲜产品,使本店在高端市场的占有率高达80%.通过本次活动刺激消费,为新产品打开市场,同时也提高本店的知名度
三、促销对象
本店
新老顾客以及
高端产品潜在客户
四、促销时间
内容:
20XX年1月10日-20XX年1月21日,凡在本店购买商品满200元者赠送30元消费券或年糕(过年必备品),消费满500元,赠送本店新上市的高档海鲜,消费满1000元的,赠送100元酒店消费券。
五、促销地点
促销时间:
20XX年1月10日-20XX年1月21日,促销地点:
水产商店店铺
六、促销产品
本店传统海鲜为主,新引进的海鲜为辅助。
七、促销方式
人员促销、代金券、物品赠送。
八、方案执行
(促销活动主题,具体行动步骤等)
主题:
完美生活,高端享受,缤纷献礼
步骤:
1.广告发布在各个交通要到分发传单,将消息分发之城市的每个角落,预计发布2万张。
在各个要到悬挂条幅,在各小区张贴海报等。
2、促销活动现场节日气氛的渲染店内要有春节喜庆条幅,上面悬挂着五颜六色气球。
以蓝色为主要背景,渲染卖场氛围。
a.卖场氛围放一些古典音乐,迎合蓝色海洋的背景布置,想人们暗示健康富有营养的蓝色海洋食品。
b.鱼缸布置以新鲜健康为主题,想人们展示丰富的海洋美餐。
3、礼品以及相关物品的赠送
a所有顾客凭付账单领取礼品一份,不可多领;新顾客购满300元,送消费券一张或者年糕一份。
如顾客对本次活动有任何疑惑,终端销售人员因详细说明。
此活动最终解释权在本商店。
注:
消费券不仅可以直接在本店直接抵用现金,还可以在相关高级酒店抵用加工费,
免费为大家制作美味海鲜。
b礼品赠送只在活动期间执行
4、加大宣传此次活动结束后,紧接着就是正月十五的促销活动。
由于这几个重要的节日相距时间不长,所以可以把此次的促销活动延续到下个活动中来。
也可利用较多的顾客人流,元宵节促销活动。
九、方案亮点
1、引进新产品,为巩固老顾客,吸引客户立下了汗马功劳,为打开本店的名气一路开绿灯。
2、与饭店合作,利用个自己的优势,为客户带来优惠的同时,实现了双方共赢。
3、产品的赠送很讲究,在赠送赠品的同时(新型的高档海鲜),也实施了本店的体验式营销战略,有利于本店新产品打开市场。
十、人员准备
店长:
一名,负责所有事物的协调和管理,以及突发事件的处理。
销售导购:
3名,负责对顾客的要求的转化,为顾客挑选他们最需要的产品。
售后支持:
1名,负责按顾客的要求对相关海鲜进行处理。
销售推销:
2名,负责在店铺门口对客户进行解说,吸引顾客进入店内进一步了解
十一、费用预算
礼品数量与价格礼品券控制在每份30元左右,需要礼品券200左右。
礼品所需费用初步统计约为6000
元。
新产品赠送每份60元,成本价40元,赠送100份,所需费用为4000酒店消费券每份100元,成本80元,赠送50份,所需费用4000.广告费用,传单20000张,1500元,外加条幅及海报张贴和人工费用,总共预计2000元总成本:
16000元
十二、预期效果
实现在旺季销售额翻4翻,利润翻3翻,并且新产品销售额占20%。
在提升知名度的同时,也打开了新产品市场
十三、促销活动注意事项
:
从整个市场来看,海鲜销售80%以上的销售来自于促销员;另外,还有很大一部分的销售来自于经销商老板的绝对主推。
因此,我们的促销活动重点在此类售点开展。
招聘临促:
促销员演示和详解。
陈列和形象更新:
将不同类型的海鲜作对比,给出有关海鲜的详细资料。
注意资源的投放和集中优势兵力。
旺季的时候,其他店铺也是重兵投入,估计各店铺的投入力度会更大。
因此,各地要注意借力打力和集中优势兵力,必须抓住主动拦截顾客并带到柜台前这一关键环节。
篇二:
海鲜文案英文
鹅肝
Knownastheworldstopthreedelicacies,delicatetexture,tastedelicious,nutritious,nourishinghealth.beeuropeandtheunitedstatesastheworldstopthreedelicious.
松露
Knownastheworldstopthreetreasures,liketheFrenchdreamloverkisstopraiseher.Theedibletrufflesmell,richinprotein,aminoacid.Therequirementsforthegrowthenvironmentisextremelyharsh,andcannotbeartificiallycultivated,theproductionofrare,rareandexpensive.
鱼子酱
Knownastheworldstopthreedelicacies,ablackpearlelfpraise.containsrichvitaminA,b,Dandcalcium,phosphorus,ironandotherminerals,aminoacidsandothersubstances.Forafemalefriend,eatsturgeoncaviarcannotonlynourishingyinandenhancethebodysimmunity,beauty,anti-aging,morefortheobese,sorenessandweaknessofwaistandkneesareofgreathelp.canpromotetheskintosecreteaspecialsubstance,reducefat.
帝王蟹
Alaskakingcrabnutritionrichhighprotein.Richintraceelements,etc..Thestudyfoundthatinrecentyears,fortherehabilitationoftuberculosisinthetonic.Traditionalchinesemedicinebelievesthatithasheatclearinganddetoxification,repairofbonemarrow,nourishingbloodcirculation,throughthemeridians,andthebenefitofthelimbs,continuedtohurt,nourishingliveryin,theeffectoffillingthestomach.
黄金蟹
Fromscotlandtothenorth200metersbelowthewaterdepthwatersfishing,thebritishgoldcrabhealthyfertile,richnutrition,deliciousredpaste,fleshy,freshandtender.
澳洲龙虾
Australianlobsternutritionisrich,thefleshsoft,easytodigest,physicalweaknessanddiseaseneedtobenursedbacktohealthisexcellentfood.Andrichinmagnesium,magnesiumhasanimportantroleintheregulationofcardiacactivity,canbeagoodprotectionofcardiovascularsystem.
加拿大龙虾
canadianLobsterisknownasthekingofseafood,andthecontentofsaturatedfat,caloriesandcholesterolincanadianLobsterislowerthanthatofmanypeople.canadianLobstereachcaloriecontentoflessthan100(89%ofcaloriesfromprotein),thecanadianLobsterischoiceforvariousfoodlovers(includingdieting).
古巴龙虾
cubalobsterisknownincubalobsterkingprawnswithhighprotein,lowfat,andthefatismainlyunsaturatedfattyacidcompositionandsuitableforthebodytoabsorb.Thecontentsoftraceelementssuchaszincandiodineintheshrimpmeatofthecubanlobsterarehigherthanthoseofotherfoods.Atthesametime,itsmusclefibersdelicate,easydigestionandabsorption.
鳌虾
FromthenewZealanddeep-seacrayfish,calledthenewZealandnationaltreasure.brightcolorfresh,Zhoushenonyxwithsuetwhite,glitteringandtranslucent;meattender,elastic,mouthfeelissuitableandsmoothfreshsweet.Isthebestrawmaterialforsashimiandporridge.
阿根廷红虾
growthinthesouthernArgentinewaters,pure,nopollution,lowwatertemperature,redshrimpgrownaturallyinthiskindofenvironment,nutritionisrich,freshtaste.Thewaterimmediatelyafterrapidfreezingtominus20degreescelsius,tolocktheshrimpfreshnessandnutrition.wild,wild,thewaterspurelowtemperaturegrowth;simplecooking,tastefresh,brightcolor,richnutrition,Argentinasnationaltreasures.
牡丹虾
"Thekingofpeony,cookingshrimp,gourmet"globalshrimp,becauseofitsbrightredcolorinthechineseregionknownas"peonyshrimp".peonyshrimptorawfood,shrimpmeatfat,highlyflexible,veryfresh,sweetflavor,longaftertaste.peonyshrimpisgreatdelicioussashimi,welcomedbythechineseinwesterncanada,knownas"Vancouvershrimp"bcshrimp,signifyingitsrepresentative.
生蚝
Theshipstopseafoodoysters,wearepraisedas"thegodeatermagicfood"(genZhiyuan).AtownAnshen,YangYin,Ruanjiansanjieeffect.per100gofoysters,zinccontentofupto9.39mg,amaneverydaytoeatacanmeettheneedsofthebodyofzinc;,
金枪鱼
Tunahasa"mansgasstation,womensbeautysalon"andpraisedthereputation.proteincontentisashighas20%,butthefatcontentisverylow,commonlyknownastheseabedchicken,nutritionalvalueishigh.mostofthefattyacidsinfishareunsaturatedfattyacids,andtheaminoacidsinthefisharecomplete,andthebodyneeds8kindsofaminoacids.Alsocontainsvitamins,richiniron,potassium,calcium,magnesium,iodineandothermineralsandtraceelements.epA,alsoknownasomegA3,isauniquenutrientfortuna.
银鳕鱼
Ineurope,silvercodisknownasthe"onthetable",theFrenchmoredirectlycalledit"liquidgold",showingthatitshighnutritionalvalue.ThequalityofthecoDisthick,lessthorn,delicious,nutritionexpertspointedoutthatitsproteincontentisveryhigh,whilethefatcontentisverylowtolessthan0.5%,whilecontainingA,D,e,DhAandhighgradeproteininatimelymanner.
三文鱼
salmonisrichinunsaturatedfattyacids,canreducebloodfatandbloodcholesterol,preventcardiovasculardisease.Italsocontainsasubstancecalledastaxanthin,whichisaverypowerfulantioxidant.The-3fattyacidscontainedinitareessentialforbrain,retinaandnervoussystem,andithastheeffectofenhancingbrainfunction,preventingseniledementiaandpreventingvisualimpairment.caneffectivelypreventtheoccurrenceanddevelopmentofchronicdiseasessuchasdiabetes,development,withaveryhighnutritionalvalue,enjoythe"watertreasures,can
eatthediamond"intheworld.
鲍鱼
Abaloneischinesetraditionalrareingredients,rankedthefourlargestseafoodfirst.Knownasthe"oceansears".Abaloneisrichinprotein,butalsoalotofcalcium,iron,iodineandvitaminAandothernutrients.nutritionis7timestheAustralianwalnut.canYin,liver,kidney,adrenalglandsecretioncanbeadjusted,withtwo-wayregulationofbloodpressure.meatalsocontainsacomponentcalled"bao",whichcandestroytheessentialmetabolitesofcancercells.
东星斑
Knownasthe"emperorofthegrouperfish",nourishingtheliverandkidney,prolonglifethemeatisaldente,nutritionalvalueisincomparabletootherseafood.Atthesametime,thedeepseaeaststarspoteasytodigest,theabsorptionrateisextremelyhigh,85%-90%forthehumanneedeachneed,ishelpfulforthehumanbrainandthevisiondevelopment.Deepseaeaststarspecklefishcontains20kindsofhumanbodyneedstraceelements,vitamins,hasthecharacteristicsofhighprotein,lowfat,lowcholesterol,skinofthegelatinouslayercontainsalargenumberof"angularsandene"components,specialeffectsofbeautyelements;fishboneandprecious"cerebralgold"ingredients,canactivatethebraincells,improvememory,delaytheagingbrain.
苏眉鱼
wrasseisexpensive,itsdelicatemeat,particularlyfresh.highcontentofproteinandfatcontentlow,exceptforaminoacidscontaininghumanmetabolismmust,alsoisrichinmanykindsofinorganicsaltandiron,calcium,phosphorus,andavarietyofvitamins;glialskinnutrients,toenhancetheintegrityoftheepithelialtissuegrowthandhasanimportantroletopromotethesynthesisofcollagen,knownasfishskincareandbeauty.especiallyforwomenpostpartumconsumption.Themedicinalvalueofthespleen,Qiandqi.
海参
seacucumberknownasthe"argininerichman",richinprotein,lessfatandcholesterol.Thereare8kindsofessentialaminoacidsinhumanbody,andthecontentofarginineandlysineisthemostabundant.Itcontainsrichtraceelements,especiallycalcium,vanadium,sodium,seleniumandmagnesium.Accordingto"supplementtocompendiumofmateriamedica"intherecord:
seacucumber,sweetandsalty,kidney,tonifyingessence,takenintheurine,atrophyofcureimpotence,theirsexualwarming,footenemyginseng,namedseacucumber.Theseacucumberhasthefunctionofimprovingmemory,delayingtheagingofthegonad,preventingarteriosclerosis,diabetesandantitumor.
牛肉
snowflakebeefisknownas:
"theneedforbeef",whichcontainsalargenumberofhumanbodyisneededforfattyacids,withbeeffatcontentincreased,butthecontentofcholesteroldecreased.containsrichprotein,aminoacidcompositionthanporkismoreclosetothehumanbodyneeds,canimprovethebodysresistancetodisease,thegrowth,developmentandoperation,aftertheillnessnursedbacktohealthinadditionalbloodloss,tissuerepair,etc.
aspectsdontappropriate.wintereatbeef,warmstomach,wintertonicjiapin.
海胆
Theseaurchin,goodseanaturalnourishingyinyang.containing30%ofthetotalfattyacidsaccountedformorethantwenty,canpreventcardiovasculardisease.Isnotonlyakindofgoodseafooddelicious,isavaluablechineseherbalmedicine.Themainnutritionalcomponentsofseaurchineggsforprotein,lecithin,riboflavin,thiamine,fattyacidetc..Thefattyacidscontainedinseaurchineggshaveagoodeffectonthepreventionofcertaincardiovasculardiseases.chinesemedicinebelievesthatseaurchineggstastesalty,flat,withRuanjianphlegm,swellingoftheefficacyofnode,inhibitcancercellgrowth.
娃娃鱼Animalsgiantsalamanderisakindofhighediblevalue,itsmeatistender,delicioustaste,containshighprotein,richaminoacidsandtraceelements,highnutritionalvalue,knownas"ginsenginwater",thegiantsalamandermuscleproteinrichin18kindso