M4U1 课文背诵与检测.docx

M4U1 课文背诵与检测.docx

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M4U1课文背诵与检测

M4U1Readingadvertisements

Nowadays,wecanfindadvertisementsalmostwhereverwego.Wearesousedtothemthatweoftendonotevenrealize（howmanyweseeandhearinaday）.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.

Whatisanadvertisement?

Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements—commercialadvertisementsandpublicserviceadvertisements（PSAs）.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblem（thataffectspublicwelfare）.

Doesanadvertisementtellpeoplethecompletetruth?

Therearelawstoprotectpeoplefromadvertisements（thatcheatpeople）.However,westillmustbeawareoftheskilfulmethods（usedinadstotryandsellusthings）.Evenifanaddoesnotlie,itdoesnotmean（itisaltogetherinnocent）.Onetoothpasteaddeclares,‘Bright-Teethfightsbadbreath!

’thisstatementtriestofoolyouintoassuming（thatthetoothpastecuresbadbreath,yetitdoesnotsaythat）!

All（itsays）is（thatitfightsit）,andthatisnotthesamethingatall.Onegrocerytellscustomers,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?

’thisadisveryclever,becauseittellscustomers（theyaregoodcooks）.However,itneversays（thatthisgroceryhasthefreshestfood）!

Thegroceryjusthopes（thatwhenyoureadthead,youwillfeelpleasedwiththenicecomment,rememberthewords‘freshestfood’,andmakeamentalconnectionwiththefoodinthegrocery）.Wemustnotfallforthiskindoftrick!

Publicserviceadvertisements

Notalladsplaytricksonusthough.PSAsusesomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremade【toservethepublic】.PSAsaimtoteachusandhelpusleadbetterlives.OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertisingcampaignin1996,andsincethenvarioustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemyourself,suchas,‘Yestolife,notodrugs’and‘Knowledgechangeslife’theseadsdealwithwidespreadsocialconcerns.TherearealsoPSAs（thatencouragepeopletosupportpublicservieprojects,suchasProjectHope）.Itsmottois‘ProjectHope-educatingeverychild’.ThereareevenPSAstoteachushowtolivehealthylives.Oneoftheseis,‘Whenyousmokecigarettes,youareslowlykillingyourself.’Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvice（theygive）.

Finally,Iwishtotellyouthis:

thinkaboutwhyyoushoulddothethings（theadsuggests）,orbuytheproductorservice（theadpromotes）.Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!

M4U1Project

Developinganadcampaign

Howdoyoubuildanadcampaign?

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisements（usingvariouskindsofadstoreachacertainaudience）.Whenyoustartasuccessfuladcampaign,youmusthave（aclearaimandanaudience）inmind.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.

Therearethreemajorquestions（youmustfirstconsider）:

1Whoistheaudienceforyouradcampaign?

Thepeople（youwanttoreach）areyourtargetaudience.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Youwillneedtoexplore（whattheaudiencealreadythinks）.Itisveryimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.

2Whatdoyouwantyouradcampaigntosay?

Afteryouhavedecided（whoyouraudienceis）,itistimetodecide（whatyouwanttheaudiencetoknoworthinkabout）.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.Youcangatherthisinformationfromyourresearch.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself:

●Whatdoesmyaudiencealreadyknowaboutthisproblem?

●Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?

●Istheresomehistorybehindtheproblem（thattheywouldbeinterestedin）?

●Howdoestheproblempersonallyaffecttheirlives?

3Howdoyoureachyouraudience?

Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.Youmustdecide（whatapproachyouwanttouse）.Thisdecisionshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatgroupbest.

Anti-smokingadcampaign

Everyyearmillionsofpeoplearoundtheworlddieduetosmoking.Everypacketofcigarettescontainspoisonouschemicals（thatcanresultinlungcancerandheartdisease）.Thiscostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.TherearehugenumbersofsmokersinAsia.Thisiswhywehavechosenanti-smokingasthesubjectofouradcampaign.

Thetargetaudienceishigh-schoolteenagers.Ourmainaimistodiscourageyoungpeoplefromsmoking.Ourresearchshows（thatyoungpeoplecareabouttheirhealthandfuture）.Wewilleducatethemaboutthebadphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.Wewillexplainalltheadvantagesofnotsmoking,suchassavingmoney（whichcanthenbespentonotherthings）.Ourinterviewsalsoindicate（thatyoungpeopleareconcernedaboutwhatiscoolandwhattheirfriendslike）.Wewillshowhowsmokingisnotcoolorattractive,becauseitmakespeoplesmellterrible,andgivesthembadteeth,skinandfingernails.Ifwecanconvinceyoungpeoplenottostart,theymightthenurgetheirparentsandotherpeopletogiveupsmoking,too.

Ourcampaignwillstarton31May,WorldNoTobaccoDay.Wewillputlargepostersaroundtheschoolwithourlogoandslogan.Ourwebsitewillprovidestudentswithmoreinformationaboutsmoking.Wewillalsopublishanarticleintheschoolmagazine（informingstudentsaboutthedangersofsmoking）,andwewillorganizeanessaycompetitionaswell.

Ourslogan:

Smokingkills!

Manypeoplethinkthatsmokingiscoolorenjoyable,buttheyarenotonlyfullyawareofthedamage（thatitdoestotheirhealth）.Thisis（whywechosethispictureasourlogo）.Wewanttoshockpeopleintorealizing（thatmanysmokersdiealltoosoonfromillnessesanddiseases（relatedtosmoking））.

M4U1Reading检测

Nowadays,wecanfind1._________almostwhereverwego.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Ididsome2.________onadvertisements,andhavesomeveryimportantinformationto3.__________withyou.

Whatisanadvertisement?

Anadvertisementuseswordsandpicturesto4._________peopletobuyaproductor

5._______,orto6.________inanidea.Newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements—7.___________advertisementsandpublicserviceadvertisements（PSAs）.Acommercialadvertisementisonewhichsomeonehaspaidforto8._______aproductorservice.PSAsareoftenrunforfree,andare9._________toeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublic10.__________.

Doesanadvertisementtellpeoplethecompletetruth?

Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.However,westillmustbeawareofthe11._________methodsusedinadstotryandsellusthings.Evenifanaddoesnotlie,itdoesnotmeanitisaltogether12._________.Onetoothpasteaddeclares,‘Bright-Teethfightsbadbreath!

’thisstatementtriestofoolyouinto

13._________thatthetoothpastecuresbadbreath,yetitdoesnotsaythat!

Allitsaysisthatitfightsit,andthatisnotthesamethingatall.Onegrocerytells14.___________,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?

’thisadisveryclever,becauseittellscustomerstheyaregoodcooks.However,itneversaysthatthisgroceryhasthefreshestfood!

Thegroceryjusthopesthatwhenyoureadthead,youwillfeelpleasedwiththenice15.__________,rememberthewords‘freshestfood’,andmakeamentalconnectionwiththefoodinthegrocery.Wemustnotfallforthiskindoftrick!

Publicserviceadvertisements

Notalladsplaytricksonus16.________.PSAsusesomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremadetoservethepublic.PSAs

17.__________toteachusandhelpusleadbetterlives.OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertising18.____________in1996,andsincethenvarioustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemyourself,suchas,‘Yestolife,notodrugs’and’19.__________changeslife’theseadsdealwithwidespreadsocialconcerns.TherearealsoPSAsthatencouragepeopletosupportpublicservieprojects,suchasProjectHope.Its20.________is‘ProjectHope-educatingeverychild’.ThereareevenPSAstoteachushowtolivehealthylives.Oneoftheseis,‘Whenyousmoke21.________,youareslowlykillingyourself.’Alloftheseadsaremeantto22.________thepublic,andyoucanoften