英文个人研究报告.docx

英文个人研究报告.docx

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英文个人研究报告

Introduction

Thisisanindividualcaseanalysisreport,Inthispaper,wemainlydiscusshowasoftwarecompanycanbetterparticipateintheinternationaldevelopment.ThenameofthecompanyisQingdaoZhuo’ersoftwarecompany.Firstofall,theoverallsituationofthecompanyiscomprehensivelyintroduced,includingtheestablishmentofthecompany'stime,size,majorbusinessanddevelopmentstatus.Then,theproblemsinthedevelopmentofthecompanyareanalyzedindetail.Itanalyzesthecurrentinternationaldevelopmenttrendandthedevelopmentopportunitiesofsoftwareenterprises.Finally,thepapersummarizesthesuggestionsandstrategiesforthecompanytoachieveinternationaldevelopment,whichplaysanimportantroleinachievinggreaterdevelopmentofthecompany

primarycoverage

1.Companyintroduction

Qingdaozhuo'erSoftwareDevelopmentCo.,Ltd.wasfoundedin1998,specializesincustomsoftwaredevelopmentandfocusonthedevelopmentofPDAmobilephonesoftware,GISgeographicinformationsystem,3Gvideo,providesafullrangeofproductswithindependentintellectualpropertyrights.Besides,italsoprovidessoftwareservicesandoverallsolutionsforgovernment,enterprisesandsociety.Thecompanyisthenationalcertificationofsoftwareenterprises,high-techenterprises,privatetechnologyenterprisesinQingdao,therearemorethan30softwarecopyrightcertificatesinthiscompany.

Qingdaozhuo'erSoftwareDevelopmentCo.LtdisthefirstbatchofmobilephoneChineseNetworkingsoftwareserviceproviders,eachsetofsystemdevelopedbythecompanyarebasedontheactualsituationofcustomers,ouradvancedtechnology,fieldresearch,repeateddemonstration.Asystemwithindependentintellectualpropertyrightshasbeenformedlast.Atthesametime,itcanalsobecustomizedaccordingtotheactualneedsofcustomers.

Thecompany'smainserviceareasareasfollows:

softwaredevelopment,softwaredevelopment,softwaredevelopment,GIS/GPSPDAmobilephonesoftwarecustomizationdevelopment,urbanmanagement,environmentalprotectionlawenforcementsystemofmobilelawenforcementsystem,lawenforcementsystem,safetysanitationdigitalmobiledigitalmobilelawenforcementsystemandthehighwaylawenforcementsystem,lawenforcementsystem,thetaxiindustrytobaccoinspectionsystemandelectricpowerinspectionsystemetc.

Therearehighlyeducated,high-qualityprofessionalsinthecompany,anditadherestothepeople-orientedmanagementconcept,respectforscience,respectfortalent.Itcombinesthemodernstandardmanagementsystemwithexcellentscientificandtechnologicaltalents,bringintofullplaythewisdomandteamworkspiritoftheindividual,anddeveloptheexcellentsoftwareproductswithadvancedtechnologyandperfectfunctionfortheusers.

2.Difficulty

Althoughthecompanyhasachievedgreatdevelopment,buttherearestillmanyproblemsinitsdevelopmentprocess,whichmainlycanbedividedintointernalandexternalproblems.Specificissueswillbereflectedinthefollowingaspects.

Thefirstproblemisaboutmarketpositioning.Theinternationalbusinessobjectivesarenotclear,theinternationalnormsandinternationalpracticearenotfamiliar,inorderto"stepout",thecompanyoftenishungrytocatchaprojectandblindforeigninvestment,thedomesticbusinessofamovetoabroad,usethedomestictraditionalmanagementmethodslackofinstitutionalinnovation.Thisrigidmanagementsystemtiedthehandsandfeetoftheenterprise,andplaytheirowninitiativeandcreativity,whichisthemainreasonforthelowefficiencyofinternationalbusiness.

Thesecondisthelackofinternationaloperationsofhigh-qualitypersonnel.Asastartingpointforthecompanyitselfislow,lackoftalentreserveislow,theexistingmanagementandtechnicalpersonnelknowledgestructure,seniormanagementpersonnelandtechnicalpersonnelislackofmanagementandexperience,fortheinternationalmarkettojudge3.Inmanycases,companiesmainlyrelyonthemanagementexperienceinthemarketandintuitivegraspofthemarket,soitisdifficulttoformtheinternationalmarketingmodelandestablishastableconsumergroups,itismoredifficulttocompetewithotherinternationaleconomicentities.

Thethirdisthecompany'slackofindependentintellectualpropertyrightsproductsandbrandawareness.Thecompany'sbrandconceptisnotmature,itisnotawareofthebrandrepresentsproductquality,level,technicallevel,qualityofstaffandbusinesscreditmanagementofenterprisesandthebrandisthecomprehensiveembodimentofthecompetitivenessofenterprises,butthereisnolinkwiththeinterestsofenterprisesandcreatingfamousbrandslong-termdevelopment.4

Thefourthistheproducttechnologycontentislow.Thecompany'sadvancedequipmentisless,thetechnologyinnovationabilityispoor,theproducttechnologycontentandtheaddedvaluearelow.Atthesametime,thelackofsustainabledevelopmentofuniqueproductsandtheabilitytocontinuetodevelopproprietarytechnology,scientificresearchresultsconversionrateisrelativelylow.

Thefifthisfinancingdifficulties,ShortageoffundsandfinancingdifficultieshasbecomeamajorprobleminChina'ssmallandmediumenterprises.Internationalbusinessneedsmorecapital,butthefinancialenvironmentofourcountryisdifficulttosolvetheproblemofcapitalshortageintheprocessofinternationalization.Becauseofthesmallandmedium-sizedenterpriseassets,theriskisbigger,thecreditdegreeispoor,andthesocialprejudiceandsoon,thecommercialbankgenerallydoesnotwanttoprovidetheloantothesmallandmedium-sizedenterprise.Inaddition,duetotherestrictionsofthelaw,smallandmediumenterprisesaredifficulttoraisefundsthroughtheissuanceofcorporatebonds,stocksandotherdirectfinancingmeans,suchaslargeenterprises.Duetolackoffunds,thefinancingchannelisnarrow,smallandmedium-sizedenterpriseswithgoodprospectsoftheprojectwhichcan’tbeimplemented,seriouslyhinderedthedevelopmentofinternationalbusinessinadisadvantageouspositioninthefiercecompetitionintheinternationalmarket.5

Thesixthisthatthepoliciesandsystemsarenotperfect,worldexperienceshowsthatenterprisesintheearlystageofoverseasinvestmentisoftenrelyonthegovernmenttopromotethepolicyofstrongsupportforthesuccess.6Atpresent,itisstillintheinitialstageofoverseasinvestmentinChina,butdidnotformasupportsystem7withmatchingpolicy,duetothelackofgovernmentfinancialsupport,credit,taxandotheraspectsoftheenterprisesintheoverseasinvestment,strongpressureisoftendifficulttosupportoverseascompetition.Therefore,thecompany'scapital,financialandotheraspectsoftheinternationalizationofthelawandpolicysupportsystemhasnotbeenformed,althoughthe"SMEPromotionLaw"and"foreigntradelaw"andotherlawsandregulationsarestipulatedtopromotetheinternationalizationofSMES.Butlackofoperational,regulatorypolicieslackofsystematic.Becauseourcountrydomesticproductstandardislowerthantheinternationalstandardortheforeignadvancedstandard,causestheforeigncountrytobeabletoblockourcountrysmallandmedium-sizedenterprise'sexportthroughthetechnicalbarrier.Fromthecurrentdevelopmenttrend,ourcountryhasmoreandmorerestrictedproductvarieties,andmoreandmorecountriesandregionssetuptechnicalbarriers,becomingthebiggestobstacletotheforeigntradeofourcountry.

3.Opportunity

China'ssoftwareenterprisesarefacingimportantopportunitiesfordevelopment,China'ssoftwareindustryhasbeengrowingatarateofover35%forthreeconsecutiveyearsalongwiththerapiddevelopmentofChinaeconomy.Greatprogresshasbeenmadeinsoftwareproduction,capital,talentandtechnicalpolicy.,whichattractshighattentionfromtheinternationalsoftwareindustry.InternationalsoftwaregiantsaretransferringsoftwareoutsourcingbusinesstoChina,andChinaisemergingasanewinternationalsoftwareoutsourcingcenter.Thegovernmenthasalsosetupaseriesofpreferentialpoliciestoacceleratetheformationofamarketenvironmentandpolicysystem,whichisanewhistoricalopportunityforthesoftwareenterprisesinchina.

China'ssoftwareenterpriseshaveagoodexternalenvironmentfordevelopment,agoodlevelofnationaleconomicdevelopmentprovidesafoundationfortherapiddevelopmentofsoftwareindustryintheeconomicenvironment.Ontheonehand,China'snationaleconomymaintainedarapiddevelopmentsincethereformandopeningup.Itprovidesaverygooddevelopmentspaceforthedevelopmentofthesoftwareindustry.Atpresent,China'ssoftwareindustryhasbeenwidelyusedinthenationaleconomicandsocialfieldsandithasbecomeanimportantbasistopromotetheadjustmentofindustrialstructure,whichgreatlypromotedtheprocessofinformatizationconstructioninourcountry,thesoftwareindustryisgrowingasanimportantindustryofnationaleconomicdevelopment.Ontheotherhand,thecountrypaysmoreandmoreattentiontotheinvestmentofsoftwareindustry,andtheMinistryofscienceandtechnologyhassuccessivelyformulatedtheplanningandmeasurestopromotethedevelopmentofsoftwareindustry,focusingonthedevelopmentoftechnologicalinnovationenterprises.

China'ssoftwareenterprisescangivefullplaytothetechnicaladvantageofbackwardnessintermsoftechnology.China'ssoftwareindustryisinastageofbackwardnesscomparedwiththedevelopedcountries.Theeconomicandtechnologicalglobalization,popularizationandapplicationofnetworktechnology,makingeverycorneroftheworldcansynchroni