英文个人研究报告.docx

1、英文个人研究报告IntroductionThis is an individual case analysis report, In this paper, we mainly discuss how a software company can better participate in the international development. The name of the company is Qingdao Zhuoer software company. First of all, the overall situation of the company is comprehen

2、sively introduced, including the establishment of the companys time, size, major business and development status. Then, the problems in the development of the company are analyzed in detail. It analyzes the current international development trend and the development opportunities of software enterpr

3、ises. Finally, the paper summarizes the suggestions and strategies for the company to achieve international development, which plays an important role in achieving greater development of the companyprimary coverage1.Company introductionQingdao zhuoer Software Development Co., Ltd. was founded in 199

4、8, specializes in custom software development and focus on the development of PDA mobile phone software, GIS geographic information system, 3G video, provides a full range of products with independent intellectual property rights. Besides, it also provides software services and overall solutions for

5、 government, enterprises and society. The company is the national certification of software enterprises, high-tech enterprises, private technology enterprises in Qingdao, there are more than 30 software copyright certificates in this company.Qingdao zhuoer Software Development Co. Ltd is the first b

6、atch of mobile phone Chinese Networking software service providers, each set of system developed by the company are based on the actual situation of customers, our advanced technology, field research, repeated demonstration. A system with independent intellectual property rights has been formed last

7、. At the same time, it can also be customized according to the actual needs of customers. The companys main service areas are as follows: software development, software development, software development, GIS/GPS PDA mobile phone software customization development, urban management, environmental pro

8、tection law enforcement system of mobile law enforcement system, law enforcement system, safety sanitation digital mobile digital mobile law enforcement system and the highway law enforcement system, law enforcement system, the taxi industry tobacco inspection system and electric power inspection sy

9、stem etc. There are highly educated, high-quality professionals in the company, and it adheres to the people-oriented management concept, respect for science, respect for talent. It combines the modern standard management system with excellent scientific and technological talents, bring into full pl

10、ay the wisdom and teamwork spirit of the individual, and develop the excellent software products with advanced technology and perfect function for the users.2.DifficultyAlthough the company has achieved great development, but there are still many problems in its development process, which mainly can

11、 be divided into internal and external problems. Specific issues will be reflected in the following aspects.The first problem is about market positioning. The international business objectives are not clear, the international norms and international practice are not familiar, in order to step out, t

12、he company often is hungry to catch a project and blind foreign investment, the domestic business of a move to abroad, use the domestic traditional management methods lack of institutional innovation. This rigid management system tied the hands and feet of the enterprise, and play their own initiati

13、ve and creativity, which is the main reason for the low efficiency of international business.The second is the lack of international operations of high-quality personnel. As a starting point for the company itself is low, lack of talent reserve is low, the existing management and technical personnel

14、 knowledge structure, senior management personnel and technical personnel is lack of management and experience, for the international market to judge3. In many cases, companies mainly rely on the management experience in the market and intuitive grasp of the market, so it is difficult to form the in

15、ternational marketing model and establish a stable consumer groups, it is more difficult to compete with other international economic entities.The third is the companys lack of independent intellectual property rights products and brand awareness. The companys brand concept is not mature, it is not

16、aware of the brand represents product quality, level, technical level, quality of staff and business credit management of enterprises and the brand is the comprehensive embodiment of the competitiveness of enterprises, but there is no link with the interests of enterprises and creating famous brands

17、 long-term development.4The fourth is the product technology content is low. The companys advanced equipment is less, the technology innovation ability is poor, the product technology content and the added value are low. At the same time, the lack of sustainable development of unique products and th

18、e ability to continue to develop proprietary technology, scientific research results conversion rate is relatively low.The fifth is financing difficulties, Shortage of funds and financing difficulties has become a major problem in Chinas small and medium enterprises. International business needs mor

19、e capital, but the financial environment of our country is difficult to solve the problem of capital shortage in the process of internationalization. Because of the small and medium-sized enterprise assets, the risk is bigger, the credit degree is poor, and the social prejudice and so on, the commer

20、cial bank generally does not want to provide the loan to the small and medium-sized enterprise. In addition, due to the restrictions of the law, small and medium enterprises are difficult to raise funds through the issuance of corporate bonds, stocks and other direct financing means, such as large e

21、nterprises. Due to lack of funds, the financing channel is narrow, small and medium-sized enterprises with good prospects of the project which cant be implemented, seriously hindered the development of international business in a disadvantageous position in the fierce competition in the internationa

22、l market.5The sixth is that the policies and systems are not perfect, world experience shows that enterprises in the early stage of overseas investment is often rely on the government to promote the policy of strong support for the success . 6At present, it is still in the initial stage of overseas

23、investment in China, but did not form a support system 7with matching policy, due to the lack of government financial support, credit, tax and other aspects of the enterprises in the overseas investment, strong pressure is often difficult to support overseas competition. Therefore, the companys capi

24、tal, financial and other aspects of the internationalization of the law and policy support system has not been formed, although the SME Promotion Law and foreign trade law and other laws and regulations are stipulated to promote the internationalization of SMES. But lack of operational, regulatory p

25、olicies lack of systematic. Because our country domestic product standard is lower than the international standard or the foreign advanced standard, causes the foreign country to be able to block our country small and medium-sized enterprises export through the technical barrier. From the current de

26、velopment trend, our country has more and more restricted product varieties, and more and more countries and regions set up technical barriers, becoming the biggest obstacle to the foreign trade of our country.3.OpportunityChinas software enterprises are facing important opportunities for developmen

27、t, Chinas software industry has been growing at a rate of over 35% for three consecutive years along with the rapid development of China economy. Great progress has been made in software production, capital, talent and technical policy., which attracts high attention from the international software

28、industry . International software giants are transferring software outsourcing business to China, and China is emerging as a new international software outsourcing center. The government has also set up a series of preferential policies to accelerate the formation of a market environment and policy

29、system ,which is a new historical opportunity for the software enterprises in china.Chinas software enterprises have a good external environment for development, a good level of national economic development provides a foundation for the rapid development of software industry in the economic environ

30、ment. On the one hand, Chinas national economy maintained a rapid development since the reform and opening up. It provides a very good development space for the development of the software industry. At present, Chinas software industry has been widely used in the national economic and social fields

31、and it has become an important basis to promote the adjustment of industrial structure, which greatly promoted the process of informatization construction in our country, the software industry is growing as an important industry of national economic development. On the other hand, the country pays m

32、ore and more attention to the investment of software industry, and the Ministry of science and technology has successively formulated the planning and measures to promote the development of software industry, focusing on the development of technological innovation enterprises. Chinas software enterp

33、rises can give full play to the technical advantage of backwardness in terms of technology. Chinas software industry is in a stage of backwardness compared with the developed countries. The economic and technological globalization, popularization and application of network technology, making every corner of the world can synchroni