商务项目设计样文1.docx

商务项目设计样文1.docx

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商务项目设计样文1

江西城市职业学院

毕业项目设计

专业商务英语

姓名

学号____

年级_

指导教师

呈交日期___________________

Title:

BeeseeShopProjectProposalforBeeseeShopNingboExpansion

Submittedto:

Mr.MikeZhang

Director

HeadOffice

BeeseeFashionCompany

Preparedby:

WangMai

Tel:

87445611

Fax:

85602243

Email:

wou@

Date:

July1,2002

Contents

ExecutiveSummary…………………………………………………………………………..1

Proposal……………………………………………………………………………………….2

Attachments:

Currentbusinessanalysis……………………………………………………………..8

Customerprofiles……………………………………………………………………..10

Focusgroupreport……………………………………………………………………12

SWOTanalysis……………………………………………………………………….14

Actionplanandactivitychart…………………………………………………………16

Costinganalysis………………………………………………………………………..19

Riskanalysisandmanagementplan……………………………………………………21

Logicalprojectframework…………………………………………………………….23

ExecutiveSummary

BeeseeShopNingboplanstoclosethepresentshopintheDrumTowerBusinessCenteronAugust17andopenthenewoneintheTianYiSquareonAugust18in2002.Themainreasontoexpandthepresentshopisthattheshopistoosmalltomeetthecustomers’demands.Furthermore,thepresentsiteoftheshopisnotthemostidealplacetoselltheladies’clothesinNingbo.

Thenewshopwillbesituatedinthenewlargestshoppingmall--TianYiSquare.Itisonthefirstflooroftheshoppingmallandoccupiesanareaof50squaremeters.

Theprojectwillbringincreasesinrevenueandprofitbyaround300%inthefirstyearandwilldomoreintheyearstocome.

ThenewshopneedsthefinanceofRMB291,200fortheinvestmentofthewholeprojectinthefirstyeartorentthehouse,decoratethenewshop,purchasethenewequipmentandfurniture,stockthenewclothesandoffernewservices.ItneedsRMB240,400ayearfromthesecondyear.

Thenewshopwillsurelymeetthecustomers’needs,increasetheturnoverandprofit,andimprovethefinancialstatements.

Proposal

BeeseeShopNingboisaprivatelyownedclothingshop.ItislocatedonthemainroadintheDrumTowerBusinessCenter.Theshopmainlysellswomen’sformalandcasualclothesofBeeseeBrandtocustomersagingfrom20to35andattractsalotoffemalecustomersinlocalarea.

However,thepresentBeeseeShoponlyoccupiesanareaof20squaremeters,whichishinderingtheshopfromexpandingitsservices.Themanagementplannedtoofferawiderangeofservicesbutthelimitedspacehasconstrainedthebusiness.

Somecustomersoftencomplainabouttheinsufficientstockandstaff,limitedrangeofclothing,narrowspace,andimproperinteriorlayout.

ThebestsolutiontotheproblemistoexpandthepresentBeeseeShop,sothatthemanagementcanhiretwomoreemployeestohandlemorestockandofferbetterservicesforthecustomersinalargerplace.TheshopexpansionprojectneedsRMB291,200todecoratethenewshop,installnewequipment,enlargestock,hirenewemployeesandtrainthestaff.RMB100,000wouldbeinvestedbytheHeadOfficeofBeeseeFashionCompanyasagreedandtherestofmoneywouldbeprovidedbytheownerofBeeseeShopNingbo.

ThenewBeeseeShopwouldallowustoincreasetheprofitbythreetimes.TheturnoverofthenewshopwouldbearoundRMB700,000bytheendofthefirstyear,andwouldbebetterfortheyearstocome.

NewPremises

ThenewBeeseeShopwillbelocatedinthenewlargestshoppingmallinNingbo,whichiscalledTianYiSquare.Itisonthefirstflooroftheshoppingmallandhasanareaofabout50squaremeters,andhasthefollowingfeatures:

*Theaislesoftheshoparewideenoughforseveralcustomerstowalkalong.

*Theinteriorremodelingisspacious,simplebutcomfortable.

*Theshoppingenvironmentisgoodinthenewshop.

*Lightingandventilationofthenewshopisofthefirstclass.

NewServices

Thenewshopwillprovidethefollowingnewservicesbasedonthecustomers’requestsandsuggestions:

*Stockmoredifferentkindsofclothessothatcustomerswillhavemorechoices.

*Addmorecolorfulandlargesizedclothesfortheplumpladies.

*Ordertailor-madeclothesforthespecialbuildcustomers.

NewFacilities

*Ordernewclothingstandsandmodels.

*Installtwochangeroomsinthenewshop.

*Installanairconditioner.

*Purchaseasecond-handcashiermachine.

*Purchasesomecomfortablearmchairsforcustomers.

CostBreakdown

Rentalcost:

ThenewshopwouldcostRMB200,000torenteachyear.

Remodeling:

ThepurchaseofbuildingmaterialsandthelaborcostsforthenewshopwouldbeaboutRMB33,400.

Laborcosts15,000

Flooring5,000

Ceiling2,000

Paint1,500

Cement&Putty700

Lighting2,500

Timber5,000

Glue&tools400

Glass800

Mirrors500

Equipment&Furniture:

ThecostofequipmentandfurnitureinthenewshopwouldbeaboutRMB17,400.

Clothingstands8,000

Models1,000

Second-handcashiermachine900

Airconditioner5,000

Furnitureintheshop2,000

Othersupplies500

Budget:

TheannualincreaseintheoperatingbudgetwouldbearoundRMB40,400.

Wages24,000

Utilities2,000

EquipmentMaintenance800

Advertisement1,500

MarketResearch600

Tax2,500

ContingencyFund9,000

TotalCostofProject

Initialcosts:

Remodeling33,400

EquipmentandFurniture17,400

SUB-TOTAL50,800

Recurrentcosts:

Rental200,000

Operatingbudget40,400

SUB-TOTAL240,400

TOTALCOST291,200

Benefits

OnthebasisofthebusinessavailableintheDrumTowerBusinessCenterandoursurveysofsimilarclothingshopsneartheTianYiSquare,theturnoverofthenewBeeseeShopisexpectedtobearound700,000Yuaninthefirstyearanditwillbeincreasedby7%inthesecondyear.

Thecustomerswouldfindourshopassistantsaremorehelpfulthanbeforeandtheshoppingenvironmenthasbeenimprovedalot.TheycanalwaysfindtherightclotheswithrightsizesinthenewBeeseeShop.

Schedule

Theprojectwillstartimmediatelyafteritisapprovedandbudgetisavailable.Itwilltakeabouttwomonthstofinishit,withsixweeksneededtosignthecontracts,remodelthenewBeeseeShopetc.,oneweektotrainthestaff,twoweekstomakethefinalpreparationforopeningthenewshopinTianYiSquare.Hereistheactionplan:

BytheendofWeekOne

*Negotiatetherentalofthenewpremises.

*Signthecontractwiththecontractor.

BytheendofWeekTwo

*DesignthelayoutofthenewBeeseeShop.

*Choosearemodelingcompanywithgoodreputation.

BytheendofWeekThree

*Signthecontractwiththeremodelingcompanytodecoratethenewshop.

*Ordernewclothingstands,equipmentandfurniture.

BytheEndofWeekFour

*Startremodelingthenewshop.

*Ordernewrangesofclothes.

*Hiretwonewshopassistants.

*Designsomeleafletstotellourcustomersournewshop’saddressandthedateofitsopeningceremonyetc.

*FindaprintingHouseandsignthecontractwithit.

BytheendofWeekFive

*Gettheleafletsdelivered.

*Dispatchtheleafletsinourpresentshop.

BytheendofWeekSix

*Checkandaccepttheremodelingproject.

*Trainthenewshopassistants.

BytheendofWeekSeven

*Getthenewequipmentdeliveredandinstalledinournewshop.

*Installtheclothingstandsandfurniture.

*Cleanthenewshop.

BytheendofWeekEight

*Dosomeadvertisementsofournewshopinthelocalnewspaper.

*Packupstockintheoldshop.

*ClosethepresentBeeseeshopandmoveeverythingtothenewshop.

*Getthenewstockdeliveredandputallthestockontheclothingstands.

*HoldtheopeningceremonyonAugust18.

Istronglybelievethatthisexpansionwouldnotonlytomeetthedemandsofthelocalcustomers,butalsoofthosetouristsfromothercitiesandplaces.BecausetheTianYiSquarewillnotonlybethebestandlargestshoppingcenter,butalsobethebestleisureplaceinNingbo.Soitwillcertainlyattractlocalpeopleaswellastouristsfromotherplaces.Furthermore,thepricesoftheBeeseeclothesareverycompetitivecomparedwiththesameshopsnearby.

Lastly,Iwouldliketomeetwithyouatanytimethisweektodiscussthedetailsofthisplanandwillbehappytoprovideanyadditionalinformationthatyoumaybeinterestedin.Pleasetellmethemostsuitabletimeformetocallonyou.Mytelephonenumberis87445611.

AppendixA

Thecurrentstateofthebusiness

Beeseeshopisaprivatelyownedclothingshop.ItislocatedonthemainroadintheDrumTowerBusinessCenterjustoppositetheZhongshanPark.Itmainlysellswomen’sformalandcasualclothestocustomersagingfrom20to35andattractsalotoffemalecustomers.

However,theshoponlyoccupiesanareaof20squaremeterssothereislittlespaceforstorage.Thisishinderingtheshopfromexpandingitsservices.Themanagementplannedtoofferawiderangeofservicesbutthelimitedspacehasconstrainedtheplan.Furthermore,thepresentdistrictisnotthemostsuitableplacetosellthewomen’sclothes.Soweneedtohaveabetterplace.

Currentbusinessanalysis

TheBeeseeshopismainlysellingfashionclothestoladiesagingfrom20to35yearsold.Itusuallyhasastockof200clothes,whichincreaseswhenapublicholidaystarts,especiallyfromDecember22toFebruarybeforetheSpringFestival.Thefashionsareespeciallyforthecareerwomen.Amongtheseclothes,long-sleevedblouseandjeansalwaysenjoyahighturnover.

Theshopalsotakesordersfromthecertaincompaniestomaketheworkinguniform.

Financialperformance

ThefinancialhasimprovedalotsincetheBeeseeshopopenedin2000.Theturnoverwas250,000Yuanin2001.Ithasincreasedby50,000Yuanoverthe2000levelof200,000Yuan.Theprofitshaveincreasedby100%in2001whilethecostsincreasedby8%.

TheshopwassolelyinvestedbyMr.HuangYuewith