太阳能数码移动电源营销创业项目商业计划书.docx

太阳能数码移动电源营销创业项目商业计划书.docx

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太阳能数码移动电源营销创业项目商业计划书

太阳能数码移动电源创业项目商业计划书

目录

一、市场综合分析·················································································································································································4

1.市场环境分析·······················································································································································································4

1.1宏观分析································································································································································································4

1.2市场状况···································································································································································································4

2.市场机会分析························································································································································································5

2.1市场潜力································································································································································································5

2.2市场容量·······································································································································································································5

2.3销售预测········································································································································································································5

3.目标市场及营销策略分析···············································································································································5

3.1市场潜力·······································································································································································································5

3.2目标市场···································································································································································································6

3.2.1学校·············································································································································································································6

3.2.2写字楼······································································································································································································6

3.2.3数码产品卖场··············································································································································································6

3.3市场定位····································································································································································································6

3.3.1产品定位······························································································································································································6

3.3.2消费群定位·····················································································································································································7

二、产品营销策略····································································································································································7

1.1产品描述·········································································································································································································7

1.2产品技术参数·····················································································································································································7

1.3产品特征······································································································································································································8

1.3.1环保，节约能源···································································································································································8

1.3.2特别适用于应急场合·······················································································································································8

1.3.3使用方便·························································································································································································8

1.3.4高效率充电···················································································································································································8

1.3.5外形时尚，携带方便·················