商务英语阅读课后习题答案chapter18.docx

商务英语阅读课后习题答案chapter18.docx

《商务英语阅读课后习题答案chapter18.docx》由会员分享，可在线阅读，更多相关《商务英语阅读课后习题答案chapter18.docx（7页珍藏版）》请在冰豆网上搜索。

商务英语阅读课后习题答案chapter18

Chapter1

二、短语翻译。

英翻汉

Sluggisheconomy萧条的经济Fullemployment充分就业

Tradedeficit贸易赤字in-depthanalysis深入的分析

Industrializedcountries工业化国家

free-tradeagreement自由贸易协定

internationalspecialization国际专业化

productdifferentiation产品差别

tradesurplus贸易盈余determinativefactor决定性因素

三、汉翻英

经济双赢economicwin-win关税壁垒tariffbarrier

收入不平等wageinequality劳动生产率laborproductivity

解雇工人layoffworks生产要素factorofproduction

双边协议bilateraldeal回归分析regressionanalysis

市场准入marketaccess世界经济复苏worldeconomicrecovery

四.Translation

1.ThemonitoringsystemwillfinallysubstitutetheUSGovernment’scaponcigarimportsfromCuba.

2.ThequarrelbetweenMexicoandtheUSwillbenoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.

3.Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.

4.FewAmericansattributethistosuchobviouscausesasadevalueddollarorbusinesscycle.

5.Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.

6.Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.

7.TheoppositionisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.

8.Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.

9.Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.

10.Accordingtoconservativeestimates,by2010,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.

五、完形填空

Chapter2

二、consumer-goods消费品discountretailers折扣零售商

brandequity品牌资产价值advertisingbudget广告预算

real-timesalesdata实时销售数据salespromotion促销

profitmargin盈利scannerdata扫描数据

三、汉翻英

价格溢价pricepremium基线销售base-linesales

减价pricereductions广告支出advertisingspending

营销组合marketingmix销量溢价quantitypremium

产品数量（种类）product-linevariety美元分配allocationofdollars

四.翻译

1.Thegovernmenthasallocated$tothedevelopmentandutilizationofrenewableenergyintheruralareas.

2.WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.

3.Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.

4.TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.

5.Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.

6.Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.

7.Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.

8.Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.

9.China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.

10.Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.

五、完形填空

Chapter3

二.Privilegedminority享有特权的少数人Gasstation加油站

Marketingresearch市场调查Professionalcompetence专业技能

Asalespoint卖点Productdesign产品设计

Potentialconsumer潜在顾客Businessdisaster商业灾难

三、汉翻英

日常生活dailylife广告活动advertisingcampaigns

物理特征physicalcharacteristic视觉想象visualimagination

国内媒体nationalmedia销售增长salesincrease

销售渠道distributionsystem

产品到导向型的广告product-orientatedadvertising

四.翻译

1.Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.

2.BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation

3.Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.

4.Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.

5.Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.

6.Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.

7.Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktheright（promising）start-ups.

8.Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.

9.Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.

10.Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.

五、完形填空

Chapter4

三.PhraseTranslation

1.人口流动2.供应商网络

3.标准零配件4.特殊制造技术

3.互补经济体6.反日情绪

7.外方合作人,外国附属公司8.上市

企业并购mergersandacquisition

海外扩张overseasexpansion

全球化战略globalizationstrategy

保护主义措施protectionistmeasures

市场准入accesstomarket

知识产权intellectualpropertyright

贸易伙伴tradingpartners

资本投入capitalinvestment

四.翻译

1.Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomaketheirequipmentintegratewithother’shardware.

2.Agriculturalexports,bycontrast,respondimmediately,growingatanannualrateofpercentin1980and1981.

3.Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.

4.Thankstotherecessionand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.

5.Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.

6.Inthefuture,inadditiontosyndicatingourgroups’efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobalcompetitiveness.

7.Wearecertainthatinduecourseoftime,theeconomicreformswillhavebroughtaboutresultsandbenefitsthatwillgobeyondChina’sboundaries.

8.Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.

9.Duringthesequarterlymeetings,it’stheboss’sresponsibilitytorespondtoeachmanager’splan.

10.Wewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingthemarketbehavior.

五、完形填空

1.ambivalent,3.hindered4.from5.by.6.shortage,7.options8.acquisitions9.strategy10.alliance

Chapter5

三、汉翻英

上市公司对…随时留意,小心提防

会计师事务所国外子公司

经济规划的持观望态度

（财务）调帐报告业绩评定指标/方法

Generallyacceptedaccountingprinciplesrevenuerecognition

Incomestatementearningspershare

Managingdirectorcredit-ratingagencies

Financechiefs/executivesinstitutionalinvestors

四.翻译

1.Escalatingcostshavealmostwipedoutthecompany’sprofitsfromlastyear.

2.Thisareaisstuddedwithbarsallvyingforcustomerattention.Butit’snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.

3.Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.

4.Atthepressconference,thePRmanagerreiteratedthatthecompany’soperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalaboutsuchclaims.

5.Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderednumberofenterprises

6.Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydon’tthinktheirideaswillreallybeputintopractice.

7.Localrelieforganizationshavealsoembarkedonfund-raisingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.

8.Upto30companiessubmittedtheirrequestforpricerises,butmostofthemdidn’tstandachanceofgettingapprovalfromtheregulatoryagency.

9.Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltryinghardtoelicitsupportfromotherstakeholders.

10.Thenewmodel,whichhasjustbeenreleasedontothemarketrecently,isbeingtoutedasthemostenergy-efficientandenvironmentally-friendlyproductofitskind.

五、完形填空

1.toll3.grips4.shaping

6.joint8.with10.transparent

11.responses12.on

Chapter8

三、汉翻英

公司未来愿景

消减成本

利用资源

投资组合

untappedniches尚未被竞争者发现的市场机会

conveniencestores便利店

marketsegments市场细分

premiumbrand高端品牌

实施战略executestrategy

竞争优势competitiveadvantage

实证研究empiricalstudies

核心品牌corebrand

分销系统distributionsystem

控股公司aholdingcompany

文化冲突cultureclashes

股东财富shareholderswealth

四.翻译

1.T