Cloud Computing Market Research.docx

Cloud Computing Market Research.docx

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CloudComputingMarketResearch

CloudComputingMarketResearch

1.INTRODUCETOTHEREPORT3

2.WHATISCOUDCOMPUTING?

SAAS,IAASANDPAAS?

3

3.THECLOUDMARKET5

4.THEROIOFCLOUD8

5.SUMMARY10

INTRODUCTION

1.INTRODUCETOTHEREPORT

Thispaperseekstoraiseareasofpotentialresearchincloudcomputing.Someofthesewillberesolvedbytechnologicalmeans,standardagreementsbetweenbuyers,vendorsandsubcontractorsorbystandardindustrypractices.Otherswillendupincourt.Itthereforemakessensetothinkaboutthepotentiallegalissuesnow.

Ina2008articlethejournalistBillThompson,writingaboutthefactthatcloudcomputingtakesplacenotinanimmaterialcyberspacebutinphysicalcomputersintherealworld,said:

Intherealworldnationalborders,commercialrivalriesandpoliticalimperativesallcomeintoplay,turningthecloudintoamiasmaasheavywithmenaceasthefogovertheGrimpenMirethatconcealedtheHoundoftheBaskervillesinArthurConanDoyle’sstory.

ThemenacedescribedinBillThompson’sarticlewastheunreliabilityofcloudservices,includingpossibleinaccessibilityofdataandaccesstodatabyforeigngovernments.IntherestofthisarticleIwilldiscusstheseandothercloudcomputingtopicsforwhichtherearefoggylegalissuesincludingsubcontracting,rightstodatause,lock-intoaserviceprovider,andsecurityloopholes.

2.WHATISCOUDCOMPUTING?

SAAS,IAASANDPAAS?

Cloudcomputing,therecentbuzzwordintheinternetmarket,insimpletermsistheprocessofdeliveringhostedservicesthroughtheinternet.Thoughtheconceptisinitsnaïvestage,itisgeneratingtremendousinterestamongusersofalltypes,andhasbecomeapromisingbusinessopportunitytoventureinandexplore.

ThecloudcomputingservicesmarketwhichiscurrentlyvaluedatUSD79.60billionfortheyear2011isprojectedtogrowsteeplyataCAGRof23.21%andreachamarketsizeofUSD148.9billionbyyear2014.However,withrisingcompetitionandsaturationandtechnologylimitations,themarketmayseeadropinCAGR,butstillgrowataCAGRof8.39%andreachUSD205.48USDbyyear2018.

1）Cloudcomputing:

whatisit?

RichZippelofSunMicrosystemshasdescribedcloudcomputingas“thehottest,andcertainlythemostabused,buzzwordincomputingtoday.”GartnerGroupsidentifieditasenteringthepeakphaseofthehypecycleinJuly2008.Whilethereisdisagreementabouttheprecisedefinition,‘cloudcomputing’essentiallyreferstomeansremotecomputingwithsoftwareaccessedthroughtheInternet.Thissoftwareisusuallypaidforaccordingtotheamountthatitisused;insomecasesthereisalsoamodestsubscriptionfeeandinothersthesoftwareisfreeforuseandpaidforwithadvertising.Cloudcomputingispartofageneralarchitecturaltrendinthecomputerindustry,movingfromusersdoingcomputingontheirownhardwareusingcopiesofsoftwarethattheyown,tousersdoingcomputingonotherpeoples’machinessomewhereinthecloud,usingsoftwarethattheyrent.Cloudcomputingisrelatedto（butnotidenticalto）softwareasaservice,gridcomputing,Web2.0,on-demandcomputing,utilitycomputing,Internetserviceplatforms,andASPs,allofwhicharebuzzwordsthatwerepreviouslypopular.

2）WHATISSAAS,IAASANDPAAS？

Withitscloud-firstapproach,thereisnodoubtthatthefederalgovernmentsupportsmovingtocloudcomputinginfrastructures.Buttherearedifferenttypesofcloudmodels,eachappropriateforcertainscenariosandinappropriateforothers:

•Softwareasaservice;

•Infrastructureasaservice;

•Platformasaservice.

SaaS,IaaSandPaaSaredeliveredinseveralways:

•Publiccloud:

Wherethecloudinfrastructureismadeavailabletothegeneralpublicorindustryaswellastoyouragencyordepartmentandisownedbytheorganizationsellingcloudservices.

•Privatecloud:

Wherethecloudinfrastructureisoperatedsolelyforyourdepartmentoragency,andmaybemanagedbyyouragencyorbyathirdparty

andmayexisteitheron-premiseoroff-premise.

•Communitycloud:

Wherethecloudinfrastructureissharedbyseveraldepartmentsoragenciesthathavesharedconcerns—suchasmission,securityrequirements,policyorcomplianceconsiderationsbutmaybemanagedbyyouragencyorathirdpartyandmayexisteitheron-premiseoroff-premise.

•Hybridcloud:

Wherethecloudinfrastructureisacombinationoftwoormoreclouds（public,communityorprivate）thatareuniqueentitiesboundtogetherbystandardizedorproprietarytechnologythatenablesdataandapplicationportability.

Figure:

1SAASleadingthecloudservices

3.THECLOUDMARKET

3）Rankingandthescoresof24countriessurveyedbyBSA

It’saclearevidenceofthecloudindustryisstillinitsinfancy.afewmothsagotheBusinessSoftwareAlliance（BSA）reportaboutthebest24countriespreparedfortheCloud;firstofall,ImustbehonestandrecognizethatBSAisnotmyfavouritebecauseofthewaytheyusetogetitsgoals,buttheyhavealotofmediaandtheyusetodogoodmarketanalysis（disregardingthefinalgoalofthem）

Rank

CountryName

Scores

01

Japan

83.3

02

Australia

79.2

03

Germany

79.0

04

UnitedStates

78.6

05

France

78.4

06

Italy

76.6

07

UnitedKingdom

76.6

08

Korea

76.0

09

Spain

73.9

10

Singapore

72.2

11

Poland

70.7

12

Canada

70.4

13

Malaysia

59.2

14

Mexico

56.4

15

Argentina

55.0

16

Russia-

52.3

17

Turkey

52.1

18

SouthAfrica

50.4

19

India

50.0

20

Indonesia

49.7

21

China

47.5

22

Thailand

42.6

23

Vietnam

39.5

24

Brazil-

35.1

Figure:

224countriesranking

4）WHATDRIVESCLOUDCOMPUTING

Thetwinpressuresofreducedbudgetsandtheneedforgreaterefficiencyhaveledthefederalgovernmenttostronglypromotecloudcomputingasasolutionwheneverpossible.Infact,theOfficeofManagementandBudgetinDecember2010declaredthatgovernmentnowoperatesunderacloud-firstpolicy,meaningthatagenciesmustfirsttrytoincorporatesometypeofcloudcomputingintoprojects.Andiftheychoosenottouseacloudscenario,theymustjustifytheirdecision.“Whatthismeansisthatgoingforward,whenevaluatingoptionsfornewITdeployments,OMBwillrequirethatagenciesdefaulttocloud-basedsolutionswheneverasecure,reliable,cost-effectivecloudoptionexists,”saidJeffreyZients,chiefperformanceofficeranddeputydirectorformanagementatOMB,inNovember2010.AccordingtoasurveyreleasedinDecember2010bythe1105GovernmentInformationGroup,costreduction,fastaccesstodataandapplications,andsimplifyingITinfrastructureandmanagementarethetopthreereasonsthatfederalagenciesaremovingtothecloud.Roughlyhalfofthe460respondentsworkforacivilianagency,whiletheotherhalfworkedformilitaryagencies.Androughlyhalfhadnon-ITtitlesbutsubstantialrolesintechnologydecision-makingwhiletheotherhalfhadITtitles.

Thesurveyalsofoundmostgovernmentrespondentsindicatedthatprivate,publicorhybridcloudcomputingwillbecomeavitalelementinfederalITactivityduringthenextseveralyears.Indeed,roughlyone-thirdofrespondentshavealreadyadoptedorareintheprocessofadoptingoneormorecloudimplementations.Sheddingevenmorelightonthepotentialofcloudingovernment,astudyreleasedinApril2010byMarketConnectionsfoundthatgovernmentusersarewillingtousecloudcomputingforcorefunctionsoftheirITinfrastructure.Nearlyone-quarterusecloudcomputingformission-criticaldatamanagementandanevenhigherpercentageisconsideringdoingso.Input,agovernmenttechnologymarketresearchfirm,validatesthesesurveyobservationsaswell.Itpredictsthatthegovernmentmarketforcloudcomputingwillmorethantriplefrom2010to2014,to$1.2billion.

Figure:

3WHATDRIVESCLOUDCOMPUTING

5）CloudSecurityConcerns

Althoughthecloudprovidesmanybenefitsforgovernment,italsoexposesdataandsystemstorisk.Beforeanyfederalgovernmentagencymovestothecloud,itmustbe110percentsurethateverypossiblesecurityprecautionistaken.Agenciesareseriousaboutcloudsecurity.AccordingtoTheDownloadonCloudComputinginGovernment,aDecember2010surveybythe1105GovernmentInformationGroup,themostcriticalcloudcomputingsecurityworriesarepotentialdatalossorleakage,robustidentityauthenticationandcredentialmanagement,andsecureandtimelyidentityprovisioning.Otherconcernsincludeeffectivedataencryption;physicalsecurity;insecureapplicationprogramminginterfaces;andaccount,serviceandtraffichijacking.TheDownloadsurveyfoundthat55percentofthe460governmentrespondentsdon’tthinkcloudsolutionsaresecureenough,and59percentagreedthatsecurityrisksassociatedwithcloudcomputingimplementationaregreaterthanthoseforon-premiseITimplementations.Roughlyhalfoftherespondentsworkforacivilianagency,whiletheotherhalfworkedformilitaryagencies.Androughlyhalfhadnon-ITtitlesbutsubstantialrolesintechnologydecisionmaking,whiletheother

halfhadITtitles.TheCyberSecurityAlliancealsoposteddirenumbers.AccordingtoanApril2010surveyoffederalagenciesoncollaborativecloudcomputingandcybersecurity,70percentofgovernmenttechnologydecision-makersareconcernedaboutdatasecurity,privacyandintegrityinthecloud.Althoughsomeoftheseconcernsarevalid,somemaybeduetoasimplelackofknowledge,saidMelvinGreer,seniorfellowandchiefstrategistforcloudcomputingatLockheedMartin.

“Inasurveywedidin2010focusingoncybersecurityinthecloud,wefoundthatthemorepeopleareawareofthecloud,thelessconcernedtheyareaboutsecurity,