工业园区产业集群和区域品牌效应中英文对照外文翻译文献.docx

工业园区产业集群和区域品牌效应中英文对照外文翻译文献.docx

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工业园区产业集群和区域品牌效应中英文对照外文翻译文献

中英文资料翻译

Theanalysisonregionalbrandeffectandindustrialclusterintheindustrialpark

Industrialclusterisaninternalregularityoftheindustrydevelopment,andalsotheobjectivedemandofresourceallocation.AsAmerica'shigh-techinformationindustryclustersinsilicon-valley,WallStreet'sfinance,Hollywoodentertainment,andCaliforniawineindustrialarethecoreofsustainedeconomicgrowthpoleofthesecountriesandregions.Morethan70percentofthemanufacturingindustryinItalyrealizedtheachievementof"smallandmedium-sizedenterprises"intheworld.ThemanufacturingindustryclusterinTokyoJapanforms"thetogetherfoundationofmechanicalindustry".IndiaBangalore,knownas"siliconvalleyofAsia",isastrongtypicalinusingindustrialclustertodevelopsoftware,andquicklygainglobalindustrialcompetitiveadvantage.ChinaTaipeiscienceandtechnologyindustrialpark,ZhejiangandGuangdongcharacteristicindustrialmanufacturingbasesarepresentingexuberantvitality.AsMichaelporter（Port）,professorofHarvardUniversity,pointedout,"clusteristhefactorsthatgoverntheeconomyintheworldtoday,itistheremarkablecharacteristicsofeachnationaleconomyandregionaleconomyandevenurbaneconomy,economicallydevelopedcountriesanddevelopingcountriesareso".

First,characteristicsandtrendsofindustrialclusterdevelopment

Industrialclusterisanewspacebetweeneconomicorganization,whichisintheregiontospecificindustryorproduct（usuallyinadominantindustryasthecoreofenterpriseanditsrelated）andsupportingagencies（includingmanufacturers,suppliers,customers,localgovernmentandintermediaryorganizations,etc）,theknowledgeoncomparativelystablecooperationanddivisionofcrisscrossnetworkisindustrialorganizationandcoordinationofspatialagglomeration,betweenmarketandhierarchyrepresents.Atruemeaningofindustrialclusteratleastincludethefollowingthreefeatures:

Oneistheindustrialassociations.Industrialclustersofenterprisesandotherorganizationsarewithinatendtoafield,whichisrelatedtotheformationofindustrialcluster.Secondistheregionalconcentration,likethe"cluster"phenomenoninspecificareasofrelevantenterprisesandcorrespondingsupportingorganization.Thisindustrycanproducewidegeographicconcentrationofagglomerationeconomybenefit.Specializationandsocializationisthree.Withinaclusterofeachenterprisebasedontheirownresources,selecttheproductproductionvaluetodisplaytheirownsuperiority,theproductionofthedivisionsizedenterprisesformedclosecooperationnetwork.Industrycluster,onceformed,willinfluenceeconomic,political,culturalandsocial,mainlyincludingconglomerationeffect,symbiosisandsynergy,locationeffect,structureeffect,etc.Industrycluster,producedwiththecharacteristicsofindustrialclustersin1400yearsagoinJINGDEtowninChina.Butitslargeceramicclusterisintheindustrialization,andtheneconomicglobalizationwillbethedevelopmentofindustrialclusterinfurtherclimax.Theclusterintheprocessofeconomicglobalizationandregionalatthebeginningofthe20thcenturyandtheexistenceoftraditionallocalclustershaveprofoundchangesanddevelopment,whichhaseffectontheworldeconomythatnotallowedtobeignored.

One,fromdynamicmechanism,wecanseelocalindustrialclusteristheresultofthedevelopmentofglobalization,andalsotheglobalizationchallengestorespond.Inthepastfewdecades,withtheglobalizationofproductionandtrade,thevaluecreationsystemappearsintheglobalscopeofverticalseparationandtheunprecedentedglobalproduction,reflectedinthereconstructionofproductiveorganizationisfragmentedordecentralization,globalproductionelementsandresourcesinthecharacteristicandconcentrationofindustrialconcentrationarea.Inotherwords,thegeographicaldistributionofglobalvaluechainis"bigareascatter,smallregionalconcentration".Eachlinkofthegeographicalgatheringplaceformanyindustrialclustersbecameonevaluechainaffiliatesectionoftheglobalindustry.

Two,fromthemanagementstrategy,wecanseeindustrialclustersareglobalization,basedonchainorcommoditychains,multinationalelementsintegrationdevelopmentbecomesahabit.Ononehand,theeconomicglobalizationisanimportantcarrierthroughinternalandmultinationalcompany-betweencapitalandlabor,technologyandinformationflowtoclusterofglobaldevelopmentandnotasingleprocess.Ontheotherhand,inordertoadapttothechallengesofglobalizationcompetitionwithglobalization,thelocalindustryclustersmusttreattheregionaldevelopmentinperspectiveofglobal,learnfromanduseglobalintegrationofresources,payattentiontotheintegrationofregionalclusterwithinteractiveandnotconfinedtothelocalresourcescomprehensiveutilization.Localindustryclusterintheedgeneedstostrengthenthecontactwiththecoreindustrialinformationandcaptureopportunities.

Three,fromthedevelopmentdirectionthatcontrolofhigh-techclustersisenhancingandtechnicalclusterisevolutionintechniquedirection.Takinghigh-newtechnologyasthecharacteristicofindustryclusteristhehighlevelofindustrialclusters,forhigh-techindustrycluster,technologicalinnovationisthemostimportantmeansofcompetition.Commonsenseoftheindustrialclustersisinordertomakefulluseoftheadvantageresources,chasingeconomicbenefitsingeneratedclusters.Theproductionprocessiscomposedbyseveralcompaniesaccordingtodifferentconditions,moreflexibleproductwithelasticcomponentofenterpriseproductionnetwork.Butalongwiththeeconomicglobalizationandthedevelopmentofnetworktechnology,moreflexibleproduction,supplychainextensionandspecializedcooperation,commonfunctionofmaterialresourceswithtechnologyinnovation,weakeningthewinneristhedominant,mustcausethehigh-techclustersofincreasingcontroltechnologyofnationalindustryclustertendtogenerategloballinkageandinfluence,thusbecomethedirectionofindustrialclusterdevelopment.

Second,theregionalbrandeffectinindustrialcluster

Weknowofanareainmemoryoftenisthemostfamouslocalspecialties.Forexample,saytofashion,weimmediatelyassociatewithItalianMilanandParis.Saytothewatch,immediatelyassociatetoSwiss.Thebrandistheenterpriseintangibleassets,regionalbrandnamecard.Brand,caneffectivelyimprovemarketshare.Individualenterprisetobuildtheirownbrand,needhugefunds,however,industrialclusterenterprisesthroughtheoverallstrengthandincreaseenterpriseadvertisinginvestmentgroup,easytouse,theeffectof"regionalbrand",sothateveryenterprisebenefit.Regionalbrandsincludingthreefactors:

one,theregionalcharacteristics.Theindustrialareaisanimportantcomponentofregionalbrand.Areaisessentiallyanadministrativedivisionandgeographicconcepts,generallywithstrongregionalfeatures,suchasthegeographicalcharacteristicsandresourceadvantageorculturalhistoryoriginandnaturalstyle,etc.Next,theconnotationofthebrand.Asuccessfulbrandrepresentsaspecificproductattributes,interestsandvalues,personality,culture,customergroup,etc.Three,industrystrength.Industrystrengthformedthebasiccontentofregionalbrand.Specificindustry,theproductionscaleofitsproduct,marketshare,technologyandqualitylevel,industrialinternaldivisionandcooperation,thedegreeofstrengthlevelitreflectedhaspositivecorrelationwithregionalbrandinfluence.

Third,theindustrialclustersandregionalbrandeffect

Regionalbrandandindustrialclusterexistsbetweenthemutualpromotionsandinfluenceeachother.Ononehand,theformationofregionalbrandhasobviouscharacteristic,itistheimportantachievementsofindustrialclusterdevelopment.Regionalbrandisformedalongwiththegrowthofindustrialcluster.Thisisbecauseoftheenterprisesandinstitutionsconnectedthroughspecializationandcoordinationandlocalization,bothnetworkintoasingleenterpriseparticipationinovercomingthedispersionandmarketriskanduncertaintyofhierarchicalcanavoidthelowefficiencyofenterprises.Atthesametime,thesecompaniesadoptflexiblespecializationproductionmethods,throughthecompetitionandcooperation,mutualcooperationandcomplement,formationmechanismoflearningandinnovationtopromotethedevelopmentofregionandtheenterprise'ssustainableinnovation.Industrialclusteristheconcentration,thecompetitionandcooperation,learningandinnovationoftheinternalmechanismandelasticspecializationproductionmethodscreatetheindustrialclusters'marketingadvantages,whichcontributedtotheformationofregionalbrand.Ontheotherhand,astheimportantindustrialclusterofintangibleassets,regionalbrandonceforms,thefurtherdevelopmentofindustryclusterhasobviousrole.Regionalbrand,itsinfluencewillonceformedwiththeregionalindustryrelatedtotheenterprisetogathermoreareas,atthesametime,alotofmoneyandabundantlabor,advancedtechnology,timelymarketinformationandwillcontinuouslystreamin,theseconditionsforpeopleregionalindustryclusterscaleexpansionandupgradetechnologyprovidesastrongsupport.

Regionalbrandeffectcanimprovethecompetitivenessofindustrialclusterfromthefollowingtwoaspects:

ontheonehand,canpromotethewholeimageofthecluster.Theestablishmentofregionalbrandisliketobuildaplatformwithregionalimageofregionalbranddevelopment,regionalbrandproductsandservicesofvaluecouldalsogetthe