新版XX动漫人才培训实训基地市场推广策划计划书.docx

新版XX动漫人才培训实训基地市场推广策划计划书.docx

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新版XX动漫人才培训实训基地市场推广策划计划书

XX动漫人才培训实训基地市场推广策划计划书

封面....................................................................................................................................1

目录....................................................................................................................................2

市场形势分析

一、产品（PRODUCT）.....................................................................................................4

1.明德实训动漫师专业培训………………………………………….……….…….4

2.市场………………………………………………………………….……….…….5

3.动漫培训市场竞争对手分析…………………………………………….….…….6

4.产品定位...................................................................................................................9

二、目标客户（PEOPLE）...............................................................................................9

1.目标客户细分...........................................................................................................9

2.北京地区目标客户特点...........................................................................................9

三、渠道（PLACE）.............................................................................................................9

1.传统媒体………………………………………………………………….………..9

2.招生代理………………………………………………………………….………..9

1）地方培训基地建设……………………………………………………….………..9

2）代理招商渠道建设……………………………………………………….…….....10

3）联合办学……………………………………………………….…………...….....10

4）战略合作…………………………………………………………………….…….11

四、推广（PROMOTION）................................................................................................11

1.推广手段。

...............................................................................................................11

2.推广的落实...............................................................................................................11

3.推广渠道选择...........................................................................................................11

4.推广的渠道-网吧.....................................................................................................12

5.推广的渠道-校园.....................................................................................................12

6.推广的渠道-动漫城、艺术区.................................................................................12

五、应对策略..................................................................................................................12

1.目标用户定位...........................................................................................................12

2.宣传策略...................................................................................................................12

3.推广策略..................................................................................................................13

4.推广手段..................................................................................................................13

推广计划方案

一、校园宣传活动...........................................................................................................13

1.活动意义............................................................................................................13

2.校园宣传活动....................................................................................................13

3.兼职推广人员招募会........................................................................................14

4.校园巡回公益讲座............................................................................................14

5.费用预估............................................................................................................14

6.效果预估............................................................................................................15

二、终端（超市、商场）宣传计划...............................................................................15

1.活动目的………………………………………………………………..………15

2.活动内容…………………………………………………………………..……15

3.费用预估..............................................................................................................15

4.效果预估.............................................................................................................16

三、终端（电脑城、网吧）宣传计划...........................................................................16

1.活动目的..................................................................................................................16

2.网吧宣传..................................................................................................................16

3.电脑城宣传..............................................................................................................16

4.效果预估..................................................................................................................17

5.费用预估..................................................................................................................17

四、明德实训基地动漫主题网吧...................................................................................17

1.选择标准............................................