新建商务英语.docx

新建商务英语.docx

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新建商务英语

1,Introduction:

NestléwasfoundedbyHenriNestlein1867.It’stheworld'sleadingnutrition,healthandwellnesscompany.Theirmissionof"GoodFood,GoodLife"istoprovideconsumerswiththebesttasting,mostnutritiouschoicesinawiderangeoffoodandbeveragecategoriesandeatingoccasions,frommorningtonight.

2,History:

Nestlécantraceitsoriginsbackto1866,whenthefirstEuropeancondensedmilkfactorywasopenedinCham,Switzerland,bytheAnglo-SwissCondensedMilkCompany.Oneyearlater,HenriNestlé,atrainedpharmacist,launchedoneoftheworld’sfirstpreparedinfantcereals‘Farinelactée’inVevey,Switzerland.

Thetwocompaniesmergedin1905tobecometheNestléyouknowtoday,withheadquartersstillbasedintheSwisstownofVevey.Weemployaround280000peopleandhavefactoriesoroperationsinalmosteverycountryintheworld.Nestlésalesfor2010werealmostCHF110bn.

Founder:

HenriNestlé,（10August1814–7July1890）,wasaGermanconfectionerandfounderofNestlé,theworld'slargestfoodandbeveragecompany,aswellasoneofthemaincreatorsofcondensedmilk.

3,Logo:

4,Productandadvertisementshow:

5,Marketing:

1.     Beingacompanydedicatedtofoodfromthebeginning

    2.NestleaimistobecomegloballeaderinFoodandNutritionCompanyintheworldandsustainthatposition.

3.ToachievethisvisionNestlehastwostepstofollow,firstisHighqualityandcollaboration,whichisintegralpartofanyfoodbusinesstoflourishandsecondisFocusone-businessandwebsites.

4.     Nestleisdedicatedtoprovidingthebestfoodstopeoplethroughouttheirday,throughouttheirlives,throughouttheworld

  5.Nestlehasarichworkingculturewhichmotivatesitsemployeestoservebesttoitscustomerswiththehelpofthevarietypresentintheirproductrange

6.Nestlehasastrongtopmanagementteamwhichrunsonstrongvaluesandprinciplesofthecompany.

6,Conclusion: