新建商务英语.docx

1、新建商务英语1,Introduction:Nestl was founded by Henri Nestle in 1867.Its the worlds leading nutrition, health and wellness company. Their mission of Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasi

2、ons, from morning to night.2,History: Nestl can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestl, a trained pharmacist, launched one of the worlds first prepared infa

3、nt cereals Farine lacte in Vevey, Switzerland. The two companies merged in 1905 to become the Nestl you know today, with headquarters still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestl sales for 2010 we

4、re almost CHF 110 bn.Founder: Henri Nestl, (10 August 1814 7 July 1890), was a German confectioner and founder of Nestl, the worlds largest food and beverage company, as well as one of the main creators of condensed milk. 3,Logo: 4,Product and advertisement show: 5,Marketing: 1. Being a company dedi

5、cated to food from the beginning2.Nestle aim is to become global leader in Food and Nutrition Company in the world and sustain that position. 3.To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and

6、second is Focus on e-business and websites. 4. Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world 5.Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range6.Nestle has a strong top management team which runs on strong values and principles of the company. 6,Conclusion: