外贸英语函电 考试要点.docx
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外贸英语函电考试要点
外贸英语函电考试要点
4.thesalutation称呼
5.themessage正文
6.thecomplimentaryclose结束敬语
7.thesignature签名
MiscellaneousMatters其它杂项
1、References=ref.编号
2、SubjectHeadings标题
MainHeadings主标题
ParagraphHeadings分段标题
3、Enclosures=Encl.附件
4、Postscript=P.S.附注
FirstEnquiry首次询盘
Statusenquiries资信调查
书信格式
建立业务关系去信的写作步骤
1:
说明信息来源,告知对方你从何处渠道得知对方公司的情况
Ex:
1>Wehaveyournameandaddressfrom……
2>Welearnfrom/through……
3>Havinghadyournameandaddressfrom……
4>Yourcompanyhasbeenintroducedtousby……
2:
对你的公司作简单介绍,比如公司的业务范围或要求采购的东西等
Ex:
1>Wewishyointroduceourselvestoyouasa……
2>Weareimportersof……/exportersof……
3>Thisistointroduceourselvesas……
4>Wewritetointroduceourselvesas……
3:
表达写信目的,表示愿意建立业务关系
1>Wearewillingtoenterintobusinessrelationswith……
2>Weexpressourdesireto……
3>Wearewritingtoyoufor……
4>Wetakethelibertyofwritingtoyouwithaviewto……
4:
表达与对方合作,及早收到回复的愿望
1>lookforwardto……
2>Yourearlyreplyisappreciated
3>Welookforwardtoyourearlyreply
4>Withmuchinterest
回复步骤:
1>感谢对方对你公司产生兴趣
Thankyouforinterestin…
Yourletterhasbeenreceiedwiththanks
Wearegladtolearnthat
2>表示对方建立业务关系意愿的兴趣
Weshall……
3>表示采取进一步行动
Wearesellingyou……
资信调查函写作步骤
1.直截了当说明写作意图
1>Ourprospectedcustomer(潜在客户)XXhavegivenusyournameasabankingreference
2>……havereferedustoyouthat……forinformationconcerningtheirstanding……
2.说明想要调查或咨询的细节或原因
1>Wewouldliketoknowthefinancialandcreditstandingoftheabovementionedcompany
2>Weshould,therefore,liketoknowwhetherornottheirfinancialandcreditstandingaresound……
3>Weshouldbeobligedifyouwouldinformus……
3.保证保留秘密
1>Wecanassureyouthatanyinformationyoumaygiveuswillbetreatedinabsoluteconfidence.
2>Anyinformationyoucanfurnishastotheircapitalandreputationwouldbegreatlyvaluedandtreatedinconfidencebyus
资信调查函回复的写作步骤
1.感谢对方信任,表达愿意提供信息的意愿
Thankyouforyourenquiryaboutthebusinessstandingof……wearepleasedtosupplyyouwiththefollowinginformation
发两种:
有利回复,不利回复
有利回复:
1>itenjoysagoodreputation
2>itispunctuallymeetingitscommitments
3>wearepleasedtosaythatwehaveenjoyconfidenceintheuprightnessofthisfirm
4>wewelcomethisopportunitytoassureyouofourcompleteconfidencein……
5>thisfirmhasmetitsliabilitiesregularlyandpunctually……
不利回复
1>weregretthatwemustadviseyoutoregardtheirrequestforcreditwithcaution
2>ourexperiencewiththemhasnotbeensatisfactory
3>ourrecordsshowthatsomeoftheiraccountshasbeenoutstandingforlongperiods
2.希望对方对所提供的信息进行保密
Thisinformationisconfidentialandisgivenwithoutanyresponsibilityonourpart
报价函的写作步骤
1.表示感谢(对对方的询价)
wethankyouforyourenquiryof……andarepleasedtoquoteasfollows
2.向对方提供所要求的信息
3.表明报价的有效期
1>wemuststressthatthisoffer/quotationcanremainopenfor3daysonly
2>subjecttobeingunsold
3>wecan’tconsiderthesepricesforandifniteperiodbecauseofthesituationonthemarket
4>besubjectto受……支配
4.表示希望对方接受报价并尽早下订单
1>welookforwardtoreceivingyourordertoo
2>wehopeyouwillconsiderourcounterofferfavourablyandletushaveyouracceptancebytelex
推销函写作步骤
1.介绍所推销的产品,使对方了解产品,对产品产生兴趣
Reasonableinprice
Moderateinprice
Superiorinquality质量上乘
Excellentincraftsmanship做工精细
Fashionindesigh
Beautifulinpattern样式精美
Elegantinstyle款式好
Matchingincolour色彩和谐
Sellwell/fast产品畅销
Tomeetwithwarmreception热烈欢迎
2.进行同类商品的比较,体现本产品的优势,进一步激发对方兴趣。
TomakeacomparisonofXXinrespecttoXX
Tocomparefavorablywith
3.写清优惠条款,给予对方一定的优惠条件,激发对方购买欲望
Offer/allow/give/grantaXXdiscount
Togiveyouthefirstchance优先权
4.表示对方可以从交易中获利,希望尽早收到对方订单
Toadviseyoutoavailyourselfofn.inyourowninterest
翻译
1)你方1994年9月2日来函收到。
我们很高兴告诉你,你所要的商品属我公司的经营范围
YourletterofSeptember2,1994hasbeenreceived)Wearegladtoinformyouthatthearticlesrequiredbyyoufallwithin
thescopeofourbusinessactivities.
2)你地中国银行函告,你们是纺织品的进口商。
我们专营纺织品出口业务,愿与贵公司建立业务关系
TheBankofChinainyourcityhasinformedusthatyouareimportersoftextiles)Wespecializeintheexportoftextilesandarewillingtoenterintobusinessrelationswithyou.
3)遵照你方要求,我们正寄上一套布匹剪样。
希望这些样品能及时到达,并使你满意
Incompliancewithyourrequest,wearesendingyouarangeofcutsamplesofourcottonpiecegoods)Wehopetheywillarriveintimeandbefoundtoyoursatisfaction.
4)你方9月4日来函收到。
承告你们对肉类罐头有兴趣,并考虑试订。
WehavereceivedyourletterofSeptember4informingusthatyoufindourcannedmeatsatisfactoryandthatyouconsiderplacingatrialorderwithus.
5)按照你方要求,我们附上一套小册子(说明书)连同价格单,供考虑。
若你对所列商品感兴趣,请告具体需要。
一俟收到询价,我们立即寄送报价单。
Asrequested,weenclosearangeofpamphletstogetherwithourpricelistsforyourreference)Ifanyoftheitemslistedmeetsyourinterest,pleaseinformusofyourspecificrequirements)Onreceiptofyourenquiry,weshallforwardyouquotationswithoutdelay.
6)贵国驻中国大使馆已把贵行作为中国罐头食品的买户介绍给我们。
我们专营这一业务。
希望在平等互利的基础上与你建立业务关系
YourfirmhasbeenrecommendedtousbyyourEmbassyinChinaasabuyersofChinesecannedgoods)Wewishtoinformyouthatwespecializeinthislineandhopetoenterintotraderelationswithyouonthebasisofequalityandmutualbenefit.
7)为了使你对我们经营的产品有一个概念,兹附上一整套注有规格和包装的活页说明书。
Togiveyouageneralideaoftheproductswehandle,weencloseacompletesetofleafletsshowingspecificationsandmeansofpacking.
8)货物在装运前将由上海商品检验局检验。
所装货物的品质,数量将由该局提供必要的证明
Priortoshipment,ourgoodswillbetestedandinspectedbytheShanghaiCommodityInspectionBureau,whowillprovidethenecessarycertificatesinregardtothequalityandquantityoftheshipment.
1)我们将与之进行业务往来的那家商行要我们向贵行了解有关他们的商业地位与信誉
Thefirmwithwhomweintendtodealhasreferredustoyouforparticularsrespectingtheirbusinessstandingandtrustworthiness.
2)你若能对上述公司的财务状况和可靠性提出意见,我们当不胜感谢。
Weshouldbemostgratefulifyouwouldfurnishuswithyouropiniononthefinancialstatusandreliabilityoftheabovecompany.
3)就我们所知,他们的财务情况良好。
Asfarasweknow,theirfinancialstandingissound.
4)你们所问讯的那家商号是我地区一家最可靠的进口商。
多年来在同行中享有良好声誉
Thefirmyouinquireaboutisoneofthemostreliableimportersinourdistrictandhasformanyyearsenjoyedagoodreputationamongthetraders)
5)你地XX银行将给你提供有关我们的信誉和经营作风等方面的资料
The…bankofyourcitywillgiveyouanyinformationyoumayrequireconcerningourcreditstandingaswellasourmannerofdoingbusiness.
6)对你提供的任何资料,我们都予以保密。
Anyinformationyoumaybeabletopassontouswillbetreatedasconfidential.
7)我们劝你方与该商行进行业务往来时务必谨慎
Weadviseyoutoproceedwitheverypossiblecautionindealingwiththefirminquestion.
8)该公司声誉好,资金储备雄厚
Theyareafirmofhighreputationandhavelargefinancialreserves.
1)从纽约ABC公司获悉,你公司出口尼龙床单和枕套。
对上述品质优良价格公道的商品,本地区常有需求
WelearnfromA.B.C)Company.ofNewYorkthatyouareexpectingNylonbed-sheetsandpillow-cases)Thereisasteadydemandherefortheabove-mentionedcommoditiesofhighqualityatmoderatePrices)
2)我们另邮寄样品一批,深信一旦你们有机会查看样品之后,定会承认该货品质优良,价格合理
Underseparatecover,wearesendingyouarangeofsamplesandwhenyouhavethechancetoexaminethem,wefeelconfidentthatyouwillagreethatthegoodsarebothexcellentinqualityandveryreasonableinprice.
3)收到你公司5月14日询价,得悉你对我们手工制人造革手套感兴趣。
现将你所需的详细资料,具有插图的目录和价格单附寄给你Wehavereceivedyourenquiryof14thMayandlearnofyourinterestinourhand-madeartificialleathergloves)Weareenclosingourillustratedcatalogueandpricelistgivingthedetailsyouaskfor)
4)所附价格单和图解目录将给你提供有关你方最感兴趣的型号的具体情况
Theenclosedpricelistandillustratedcataloguewillgiveyoudetailsofthemodelinwhichyouareespeciallyinterested)
1)纸板箱作为一种包装容器已在国际贸易中广泛使用,因此,对它们的适航性,你们不必担心
Cartonsasakindofpackingcontainershavebeenextensivelyusedininternationaltrade,therefore,youneednotworryabouttheirseaworthiness.
2)据我们所知,保险公司接受投保纸板箱装的货物的偷窃、提货不着险。
万一发生偷窃、你们可以放心,保险公司将会给予赔偿。
Sofarasweknow,insurancecompaniesacceptgoodspackedincartonstobeinsuredagainstTPND.Incaseoftheftandpilferageyoumaybeassuredthatyouwillgetindemnificationfromtheinsurancecompanyconcerned.
8)出口商必须很好考虑运往国外货物的包装,并尽量按买方的要求包装货物。
Theexporterhastogivedueconsiderationtothepackingofthegoodstobeshippedabroad,andtryhisbesttopackthegoodsinaccordancewiththeintructionofthebuyers.
9)出口包装的结构必须考虑到经济与实效。
出口商应记住,货物应该采用一种能保证安全到达目的地和便于在转运中搬运的方式进行包装。
Intheconstructionofanexportpackage,theimportantfactorsofefficientyandeconomymustbetakenintoconsideration.Theexportershouldbearinmindthatthegoodsshouldbepackedinamannerwhichensurestheirsafetyarrivalatdestinationandfacilitatestheirheadingintransit.
10)我们的印花棉布系用木箱包装,内衬牛皮纸和防潮纸。
每箱30匹,一花五色,平均搭配
Ourcottonprintsshouldbepackedincaseslinedwithkraftpaperandwater-proofpaper,eachconsistingof30piecesofinonedesignwith5colorwaysequallyassorted.
1)我们另由航空寄上新品种的样品供你参考。
该新品种价格公道,品质极好,我们认为及早推销对你们有利Underseparatecover,wehaveairmailedsamplesofournewarticlesforyourreference)Thesenewarticlesaremoderateinpriceandexcellentinquality)Wethinkitwillbetoyouradvantagetopushsalesofthematanearlydate)
2)由于所需的品种目前无货供应,我们想推荐下列库存产品,可以即装,我们这一推荐是照顾到双方利益的Sincetherequiredarticlesarenotavailable,wewouldliketorecommendtheundermentionedproductswhichcanbesuppliedfromstockforpromptshipment)Thisrecommendationismadeintheinterestofbothparties)
3)你11月15日来信收到,谢谢。
货号2112电扇我们歉难推销,因为你方价格太高,买方无意还盘
WhilethankingyouforyourletterNov)15concerningelectricfanArt)2112,weregretbeingunabletopromotesalesasyourpriceistoohightointerestbuyerstomakeacounter-offer)
4)关于申请参加广州交易会一事,我们正与有关当局联系。
一俟申请获准,当即通知你方。
WithregrettoyourapplicationforattendingtheGuangzhouFair,wearecontactingthereleva