800字的英语作文.docx

800字的英语作文.docx

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800字的英语作文

第一篇:

《英语作文800字》

Itisacommonknowledgethatcompaniesliketomakesomeadvertisementsfortheirproductsandthereputationofcompanies.Withthedevelopmentoftechnology,thereisanewkindofadvertisementwhichistheInternetadvertisement.WhethertheInternetadvertisementisbetterorthetraditionaladvertisementismoreusefulhasbeensparkedaheateddebate.SomepeopleholdthebeliefthatInternetadvertisementisbetter,itismorepower.Whileothersthinktheopposite.NowletusdiscusstheaffectionofInternetadvertisementandtraditionalprintadvertisement.Wewillseewhichmakesmoresenseforacompanytospendtheirmoneyon.Iprefertothefirstview.

First,Iamgoingtotalkaboutwhatistraditionalprintad.DirectMall,YellowPages,Radio,TV（BroadcastCable）,Magazines,andNewspaper,thesearetraditionalprintads.ThebreadthofadvertisersacrossvirtuallyallindustriesmeansthatgrowthsofadvertisingspendishighlycorrelatedwiththeGDP,ameasureofcountry’sproductivity.Thestorybecomesdifferentwhendisaggregatingadvertisingspendsbychannel.WhileTV,directmailandnewspapersaccountfornearlythree-fourthsofalladvertisingspendingcombined,theInternetchannelhasgrownthefastestsince2001,takingshareawayfrommosttraditionalchannels.Internetadvertisinggrewatanannualclipof18%from2001-2006andonlycableTV（10%）wasclosetoadoubledigitgrowthrate.OtherchannelsbasicallykeptpacewithGDPgrowth（about3%）,withnewspapers（1%）andradio（2%）mostnegativelyaffected.TotalUSinternetadvertisingwas$in2007,a26%increaseover2006.Consumerrelatedadvertisingmadeup55%ofrevenue.However,inthefirstquarterof2008,forthefirsttimeinthreeyears,quarterlyinternetadrevenuesfailedtosetanewrecord.（thefigurescomefromthearticlewhichisnamedImpactofInternetAdvertising.）So,wecanseetheimportanceoftraditionaladsfromtheGDP,andtheGDPisrelatedtocompanyprofitsclosely.

Second,IwanttosaysomethingaboutInternetads.Theinternetpowerfullyinfluencesindustrystructureandsustainablecompetitiveadvantage.TheInternetweakensindustries’profitability,asrivalscompeteonpricealone.Anditnolongerprovidesproprietaryadvantages,asvirtuallyallcompaniesnowusetheWeb.TheInternetisnomorethanatool-albeitapowerfulone-thatcansupportordamageyourfirm’sstrategicpositioning.Thekeytousingismosteffectively?

IntegrateInternetinitiativesintoyourcompany’soverallstrategyandoperationssothatthey1）complement,ratherthancannibalize,yourestablishedcompetitiveapproachedand2）ceratesystemicadvantagesthatyourcompetitorscannotcopy.IntegratingInternet

initiativesenhancesyourcompany’sabilitytodevelopuniqueproducts,proprietarycontent,distinctiveprocesses,andstrongpersonalservice-allthethingsthatcreatetruevalue,andthathavealwaysdefinedcompetitiveadvantage.AdvertisingontheInternethasthedualbenefitofbeinggenerallymoreefficientandeffectivecomparedtoothermediachannels.AstandardadvertisingcostmetricisCPMorCostperThousandImpressions.Forexample,a$1CPMequatestoacostof$1toreach1,000theoreticalviewersorreaders（theoreticalbecausenoteveryonewillreadorlookatanadvertisement）.InternetCPMratesin2006averaged$6,muchlessthanmosttraditionalmedia（seetablebelow）.CompoundingthislowercostistheeffectivenessofInternetadvertising,whichcanbemeasuredusingavarietyoftrackingmethods.Anadvertisercantell,forexample,whoclickedonanInternetadandevenwhoboughtaproductorserviceduringaninternetsession.CompaniessuchasGoogleandYahoohaveleveragedthemeasure-abilityoftheInternettochargeadvertisersforclicksratherthanimpressions,furtherattractingadvertiserswithitspay-for-performancemodel.Ontheotherhand,itisextremelydifficulttomeasurehoweffectivelytelevision,newspaper,radioormagazineadsdrivesales.

（Thisgraphcomes

fromGoogleimagines）

Finally,IwouldliketoputInternetadsandtraditionaladstogethertoshowsomething.Itiswell-knownthatadscanmakeprofitsforcompanies.So,nomatterInternetadsortraditionaladsallcanbringmoneyforcompanies.Thedifferenceisjustwhichcanbringmoreprofitforacompanysothatacompanylikestospendtheirmoneyon.

Andwecanseeitverycleartraditionaladscanmakemoresenseforacompanytospendtheirmoneyon.Thetraditionaladshavebeenexistedformanyyears.Iholdtheideathattraditionaladslooklikethegrassliveinindividuals’mind.Itismoreacceptable.Butwiththenewgenerationborn,andtouchthenewstaff,maybetheywillchange.{Intheupcomingfifthstage,informationtechnologywillbeusednotonlytoconnectthevariousactivitiesandplayersinthevaluesystembuttooptimizeitsworkinginrealtime,Choiceswillbemadebasedoninformationfrommultipleactivitiesandcorporateentities.}（StrategyandtheInternet,byMichaelE.Porter）.

Theseyearstraditionaladsismoreacceptable,becauseitexistedmanyyears,andInternetadsjustcomeout,butInternetadshaveahugeprogress.So,IthinkInternetadswillmoresenseforacompanytospendtheirmoneyoninthefuture.

第二篇:

《800字英语作文》

Thewonderfulplace----Britain

Britainisaverybeautifulcountry,manypalacesofinterestsarelocatedthere."SuchasCityofFlowers"London,"NorthernAthens"Edinburgh,CityUniversityofOxford,Cambridge,antiquecityofYork,Shakespeare'shometown.Theyhavebeenknownallovertheworld.Currently,siteslistedbytheUnitedNationsWorldCulturalandNaturalHeritageSitesarereaching14,thattheTowerofLondon,WestminsterPalace,BlenheimPalace.CanterburyCathedral,Bath,Stonehenge,Salisbury,IronBridgeGorge,sideHastingsAbbey,Gardens,DurhamCathedral,ancientcastles,Hadrian'sWall,Gwyncastlegroup,theSt.KildaarchipelagoofScotland,NorthernIreland's"GiantsoftheRoad"andAndersoncoralisland.Theyaredistinctive,verypopulartouristspots,attractingmillionsoftouristsaroundtheworld.Absorbedinit,wantingtoknowmore?

Don'tworryandIwillshowyousomethingnecessarywhenyouareonatour.

Firstly,howcanyougetthere?

Sittinginatrainisagoodchoice.Trainrailwaysystemthereisperfectwithgoodequipment.Thereareseveralcommonlyuseddiscounttraintickets,theBritishnationalrailwayticket.LondonMetropolitantrain,EuroStar,RailRoversetc.Asaninternationaltransportationhub,youcanfindaflighttoBritainalmosteverywhere.Thus,moneypermitting,pleasetakeaflight.

Britishpeoplearealwaystalkingaboutweather.Doyouknowwhy?

Britain'slocatedonthewestsideoftheAtlantic.DuetotheNorthAtlanticWarmCurrentitisrainingnearlyalltheyearround.RichwaterresourcepermitsBritishpeopleplantforagecropsandpasture.However,thefoodtheyproductbythemselvesisstillnotenoughandtheyhavetoimportsomefromothercountries,resultingthattheircookingstylehasbeeninfluencedgreatly.Fortunately,theUKhasalonghistoryofcooking.Sotheystillretaintheoldtraditionofeatinghabitsandcookingtechniquessomehow.{800字的英语作文}.

Britishpeoplegenerallypreferbraise,grillandfry.Interestingly,theyarekeenoncookingbeef,seeingbarbecuebeefROASTEDBEEF.BestknownBritishfooddishesare:

STEAKKIDNEYPIE,ENGLISHFISHCHIP,CHICKEN

ALAKINGandsoon.BritishlikehuntingandtherearemanyhotelsandrestaurantswillservesomespecialdishessuchasVENISON,HARE,PHEASANT,goatWILDSHEEPallmakingofwildanimals.

YorkshirepuddingisadeliciousBritishfood,madebythebatter,somewhatsimilartothelightbakedpastries.Usuallyeatenwithroastbeef,brothorsomeotherfoodandsoup.Brothisconsiderednecessarywheneating.ItoriginatedinYorkshire,andthenprevailedthroughouttheUK.

AwiderangeofUKhotelsarethere.SuchastheYouthHostelseriesandultra-luxuryhotel'spresidentialsuite.Visitorscanselectwheretoliveaccordingtohowmuchmoneythereareinyourpocket.Infact,theBritishislandisdottedwithhotels.Sodon'tworryaboutyouraccommodation.

Londonisaparadiseofshopping.Plentyofshopsarethereandsomeevensaythere'snothingyoucan'tbuyinshopsareopenbetween

10:

00to18:

00,andtillthelatenightshoppingonThursdays.Stillalargenumberofstoresarenotcloseduntil19:

00or20:

00.Recently,somestoresareopenonSaturdayandSunday,hopingtoattractmorecustomers.

Britishretailerscanbedividedintodepartmentstores,specialtyshops,supermarkets,streetshops,markets,Chinatownstores.Traditionaldepartmentstoresandspecialistshops,theso-calledHighStreetShop,generallyhavebetterservices,andgoodsofhighquality.However,theyaremoreexpensive.Supermarketscanprovidewithvarietyoffoodandnecessitiesingoodqualityandaffordable.Streetshopsaremoreconvenient,butthepriceisnotcheap.Allthingsreallycheapareinthecommoditiesmarket.VegetablesbuyinginthemarketisalwaysbeofhalfpriceofthoseintheSuperMarket.

Therearemanyshoppingcentersconsistingofafewstores.Eventhetownisnottheexceptiononlyofasmallsize.Thisisverydifferentfromourcountry.LearntoseizetheopportunitytoshopintheUK.Theannualsummer（JulyandAugust）andChristmasisthetimewhengoodsaresailinginabigdiscountsomebrand-nameproductsoftenhithalfoffandalsopeoplegoshoppingfrequently.Inshort,aslongaswetakecareofit,wewillbeabletobuythingswereallywantintheUK.

WorkingtimeofBritishmaybelongerthanotherEuropeancountries,buttheBritishseemtobemoreeagertorelaxafterwork.Ac