800字的英语作文.docx

1、800字的英语作文第一篇:英语作文800字It is a common knowledge that companies like to make some advertisements for their products and the reputation of companies. With the development of technology, there is a new kind of advertisement which is the Internet advertisement. Whether the Internet advertisement is better

2、 or the traditional advertisement is more useful has been sparked a heated debate. Some people hold the belief that Internet advertisement is better, it is more power. While others think the opposite. Now let us discuss the affection of Internet advertisement and traditional print advertisement. We

3、will see which makes more sense for a company to spend their money on. I prefer to the first view.First, I am going to talk about what is traditional print ad. Direct Mall, Yellow Pages, Radio, TV (Broadcast Cable), Magazines, and Newspaper, these are traditional print ads. The breadth of advertiser

4、s across virtually all industries means that growths of advertising spend is highly correlated with the GDP, a measure of countrys productivity. The story becomes different when disaggregating advertising spends by channel. While TV, direct mail and newspapers account for nearly three-fourths of all

5、 advertising spending combined, the Internet channel has grown the fastest since 2001, taking share away from most traditional channels. Internet advertising grew at an annual clip of 18% from 2001-2006 and only cable TV (10%) was close to a double digit growth rate. Other channels basically kept pa

6、ce with GDP growth (about 3%), with newspapers (1%) and radio (2%) most negatively affected. Total US internet advertising was $ in 2007, a 26% increase over 2006. Consumer related advertising made up 55% of revenue. However, in the first quarter of 2008, for the first time in three years, quarterly

7、 internet ad revenues failed to set a new record.（the figures come from the article which is named Impact of Internet Advertising.）So, we can see the importance of traditional ads from the GDP, and the GDP is related to company profits closely.Second, I want to say something about Internet ads. The

8、internet powerfully influences industry structure and sustainable competitive advantage. The Internet weakens industries profitability, as rivals compete on price alone. And it no longer provides proprietary advantages, as virtually all companies now use the Web. The Internet is no more than a tool-

9、albeit a powerful one-that can support or damage your firms strategic positioning. The key to using is most effectively? Integrate Internet initiatives into your companys overall strategy and operations so that they 1) complement, rather than cannibalize, your established competitive approached and

10、2) cerate systemic advantages that your competitors can not copy. Integrating Internetinitiatives enhances your companys ability to develop unique products, proprietary content, distinctive processes, and strong personal service-all the things that create true value, and that have always defined com

11、petitive advantage. Advertising on the Internet has the dual benefit of being generally more efficient and effective compared to other media channels. A standard advertising cost metric is CPM or Cost per Thousand Impressions. For example, a $1 CPM equates to a cost of $1 to reach 1,000 theoretical

12、viewers or readers (theoretical because not everyone will read or look at an advertisement). Internet CPM rates in 2006 averaged $6, much less than most traditional media (see table below). Compounding this lower cost is the effectiveness of Internet advertising, which can be measured using a variet

13、y of tracking methods. An advertiser can tell, for example, who clicked on an Internet ad and even who bought a product or service during an internet session. Companies such as Google and Yahoo have leveraged the measure-ability of the Internet to charge advertisers for clicks rather than impression

14、s, further attracting advertisers with its pay-for-performance model. On the other hand, it is extremely difficult to measure how effectively television, newspaper, radio or magazine ads drive sales.(This graph comesfrom Google imagines)Finally, I would like to put Internet ads and traditional ads t

15、ogether to show something. It is well-known that ads can make profits for companies. So, no matter Internet ads or traditional ads all can bring money for companies. The difference is just which can bring more profit for a company so that a company likes to spend their money on.And we can see it ver

16、y clear traditional ads can make more sense for a company to spend their money on. The traditional ads have been existed for many years. I hold the idea that traditional ads look like the grass live in individuals mind. It is more acceptable. But with the new generation born, and touch the new staff

17、, maybe they will change. In the upcoming fifth stage, information technology will be used not only to connect the various activities and players in the value system but to optimize its working in real time, Choices will be made based on information from multiple activities and corporate entities.(S

18、trategy and the Internet, by Michael E. Porter ).These years traditional ads is more acceptable, because it existed many years, and Internet ads just come out, but Internet ads have a huge progress. So, I think Internet ads will more sense for a company to spend their money on in the future.第二篇:800字

19、英语作文The wonderful place-BritainBritain is a very beautiful country, many palaces of interests are located there.Such as City of Flowers London, Northern Athens Edinburgh, City University of Oxford, Cambridge, antique city of York, Shakespeares hometown .They have been known all over the world . Curr

20、ently, sites listed by the United Nations World Cultural and Natural Heritage Sites are reaching 14, that the Tower of London, Westminster Palace, Blenheim Palace. Canterbury Cathedral , Bath, Stonehenge, Salisbury, Iron Bridge Gorge, side Hastings Abbey ,Gardens , Durham Cathedral ,ancient castles,

21、 Hadrians Wall, Gwyn castle group, the St. Kilda archipelago of Scotland, Northern Irelands Giants of the Road and Anderson coral island. They are distinctive, very popular tourist spots, attracting millions of tourists around the world. Absorbed in it, wanting to know more? Dont worry and I will sh

22、ow you something necessary when you are on a tour.Firstly, how can you get there? Sitting in a train is a good choice .Train railway system there is perfect with good equipment. There are several commonly used discount train tickets, the British national railway ticket. London Metropolitan train, Eu

23、roStar,Rail Roversetc. As an international transportation hub, you can find a flight to Britain almost everywhere. Thus, money permitting, please take a flight.British people are always talking about weather. Do you know why? Britains located on the west side of the Atlantic .Due to the North Atlant

24、ic Warm Current it is raining nearly all the year round. Rich water resource permits British people plant forage crops and pasture. However, the food they product by themselves is still not enough and they have to import some from other countries, resulting that their cooking style has been influenc

25、ed greatly. Fortunately, the UK has a long history of cooking. So they still retain the old tradition of eating habits and cooking techniques somehow.800字的英语作文.British people generally prefer braise, grill and fry. Interestingly, they are keen on cooking beef, seeing barbecue beef ROASTED BEEF. Best

26、 known British food dishes are: STEAK KIDNEY PIE, ENGLISH FISH CHIP, CHICKENA LA KING and so on. British like hunting and there are many hotels and restaurants will serve some special dishes such as VENISON,HARE, PHEASANT, goat WILDSHEEP all making of wild animals.Yorkshire pudding is a delicious Br

27、itish food, made by the batter, somewhat similar to the light baked pastries. Usually eaten with roast beef, broth or some other food and soup. Broth is considered necessary when eating. It originated in Yorkshire, and then prevailed throughout the UK.A wide range of UK hotels are there. Such as the

28、 Youth Hostel series and ultra-luxury hotels presidential suite. Visitors can select where to live according to how much money there are in your pocket. In fact, the British island is dotted with hotels. So dont worry about your accommodation.London is a paradise of shopping. Plenty of shops are the

29、re and some even say theres nothing you cant buy in shops are open between10:00 to 18:00, and till the late night shopping on Thursdays. Still a large number of stores are not closed until 19:00 or 20:00. Recently, some stores are open on Saturday and Sunday, hoping to attract more customers.British

30、 retailers can be divided into department stores, specialty shops, supermarkets, street shops, markets, Chinatown stores. Traditional department stores and specialist shops, the so-called High Street Shop, generally have better services, and goods of high quality. However, they are more expensive. S

31、upermarkets can provide with variety of food and necessities in good quality and affordable. Street shops are more convenient, but the price is not cheap. All things really cheap are in the commodities market. Vegetables buying in the market is always be of half price of those in the Super Market.Th

32、ere are many shopping centers consisting of a few stores. Even the town is not the exception only of a small size . This is very different from our country. Learn to seize the opportunity to shop in the UK. The annual summer (July and August )and Christmas is the time when goods are sailing in a big

33、 discount some brand-name products often hit half off and also people go shopping frequently. In short, as long as we take care of it, we will be able to buy things we really want in the UK.Working time of British may be longer than other European countries, but the British seem to be more eager to relax after work. Ac