《商务英语写作》课程教学大思政.docx

《商务英语写作》课程教学大思政.docx

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《商务英语写作》课程教学大思政

《商务英语写作》课程教学大纲

一、课程基本信息

课程代码：

16057202

课程名称：

《商务英语写作》

英文名称：

BusinessEnglishWriting

课程类别：

学科基础课

学时：

32

学　　分：

2

适用对象:

商务英语专业二年级学生

考核方式：

考试

先修课程：

《英语写作》

二、课程简介

《商务英语写作》课程介绍国内外商务沟通的最新研究成果，从原则出发，突出商业写作的特点，强调简明完整、清楚正确的写作风格和原则。

在培养学生分析和判断能力的同时，启发学生思考和创造。

《商务英语写作》课程介绍了商务信函的结构和特点，提供各类信函的常用句型与表达方式，并通过正反两方面的实例说明每种信函的写作原则与注意事项，帮助学生学习多种商务信函的写作，包括销售函、建立商务关系、询盘及回复、投诉及理赔、合同、简历、申请函等等。

安排丰富的练习，帮助学生全面提高商务英语写作能力与沟通技巧。

本课程将融入课程思政的内容，选择适合的商务文件和材料，引导学生关注国内外经济实事，更好地了解中国传统文外和中国特色社会主义文化，形成具有中国立场、中国原则、中国态度和国际视野，培养具有扎实英语语言基础、较强的批判意识、跨文化交流能力和民族文化自豪感的商务英语英语专业学生。

BusinessEnglishwritingintroducesthelatestresearchresultsofbusinesscommunicationbothhomeandabroad,dealswiththecharacteristicsofbusinessEnglishwritingfrombasicprinciples,emphasizesthewritingprincipleandstyleofsimplicityandintegrity,clarityandcorrectness.Itinspiresstudentstothinkandcreatewhiledevelopingtheirabilitytoanalyzeandmakejudgments.

Thiscourseintroducesthestructuresandcharacteristicsofbusinessletters,providescommonsentencepatternsandexpressionsofvariousletters,andexplainswritingprinciples.Studentswillbetaughttowritekindsofbusinessletters,includingsalesletters,lettersofestablishingbusinessrelations,inquiryandreplies,claimsandsettlements,contracts,resumes,applicationlettersandsoon.AbundantexerciseswillbearrangedtohelpstudentsimprovetheirbusinessEnglishwritingabilityandcommunicativeskills.Thiscoursewillbeintegratedwithideologicalandpoliticaleducation,selectsuitablebusinessdocumentsandmaterials,guidestudentstopayattentiontodomesticandinternationaleconomicfacts,tobetterunderstandChinesetraditionalliteratureandsocialistculturewithChinesecharacteristics,formaChineseposition,Chineseprinciples,Chineseattitudeandinternationalvision,andcultivatebusinessEnglishEnglishmajorswithasolidEnglishlanguagefoundation,strongcriticalawareness,cross-culturalcommunicationskillsandnationalculturalpride.

三、课程性质与教学目的

本课程的目标是通过学习商务英语写作，学生们能够运用商务信函进行沟通和交流；通过商务信函及商务报告的写作练习，学生们能够在实际商业运作，尤其是商务谈判中，发挥一定优势，帮助其解决问题；通过对这门课程的学习培养更多的英语专业应用型及商业实战型人才，让英语这一国际商业语言能够真正发挥它的实效性。

同时，在写作素材的讨论和选择上，本课程将引入思政元素，培养具有中国立场、中国原则、中国态度和国际视野复合型商务英语人才。

四、教学内容及要求

ChapterOneAnOverviewofBusinessWriting

I.TeachingObjectives

AttheendofthisChapter,studentsaresupposedto

Understandwhatbusinesswritinginvolves

Understandthemajordifferencesbetweenschoolwritingandbusinesswriting

Understandtheprinciplesofeffectivebusinesswriting

Showawarenessoftheimportanceofcultureinbusinesscommunication

II.TeachingContents

1.Thefunctionofbusinesswriting

a）toinform

b）topersuade

c）toentertain

2.WritingPrinciples（7Cs）

a）courtesy

b）correctness

c）conciseness

d）clarity

e）concreteness

f）completeness

g）consideration

3.Writingpatterns

a）direct

b）indirect

4.Writingstructure

a）Sixstandardparts

Heading,Date,InsideAddress,Salutation,Body,ComplimentaryCloseandSignature

b）Sixoptionalparts

AttentionLine,ReferenceNumber,SubjectorCaption,Enclosure,PostscriptandCarbonCopyNotion

III.Assignments

After-classExercisesinthecoursebook.

IV.Teachingmethods&approaches

Situationallanguageteaching;communicativeapproach;activity-basedapproach

Classparticipation;presentationandpractice;Warm-upwriting;groupdiscussion;oralpractice

ChapterTwoEstablishingBusinessRelations

I.TeachingObjectives

AttheendofthisChapter,studentsaresupposedto

Understandtheimportanceofbusinessrelations

Understandhowtoestablishbusinessrelationsbywriting.

II.TeachingContents

1.Tointroducetothestudentstheinformationchannels

a）ChamberCommerceathomeandabroad

b）Commercialcounselor’soffice

c）Tradedirectoriesofvariouscountriesandregions

d）Advertisementinmedia

e）Exhibitionsandtradefairs

f）Marketinginvestigations

g）Inquiriesreceivedfromforeignmerchants

h）Mutualvisitbytradedelegationsandgroups

i）Throughtheinternet

2.Generalstructure

a）Openingsentence

b）Purposeofcontactingthecompany

c）Aself-introduction

Asaexporter:

thequalityofyourproducts

Asaimporter:

thecommoditiesyouwanttobuy,thereferenceastoyourfirm’sfinancialpositionandbusinessstanding

3.Complimentaryclosure

4.LetterStudy

5.Usefulsentencepatterns

Howtoobtainthenameandaddressofthecompany

WeoweyournameandaddresstotheCommercialCounselor’sOffice……

HavingobtainedyournameandaddressfromMr.Anderson&Co.,Rotterdam……

Welearnedyournameandaddressat/through……

Yournameandaddresshavebeengiven/introducedtousby……

Yourcommercialcounselor’sofficehadreferredustoyoufor……

Wewishtointroduceourselvestoyouas……

Wearegladtosendyouthisintroductoryletter,……

Wetakethelibertyofwritingtoyouwithaviewto……

ThroughthecourtesyofMr.Whitewehavelearnedthat……

III.Assignments

After-classExercisesinthecoursebook.

IV.Teachingmethods&approaches

Situationallanguageteaching;communicativeapproach;activity-basedapproach

Classparticipation;presentationandpractice;Warm-upwriting;groupdiscussion;oralpractice

ChapterThreeInquiries

I.TeachingObjectives

Attheendofthisunit,studentsaresupposedto

Understandsomeimportanttradeterms

Understandthebasicprincipleofwritinganinquiry

II.TeachingContents

1.Termsofprice

FOB（FreeonBoard）（船上交货价&离岸价格）

FOB后面要注明装运港名称

FOBDalin

买方租船，支付运费，办理和支付保险费

CIF（Cost,Insurance,Freight）（到岸价格）

CIF后面注明目的港名称

CIFNewYork

卖方租船，支付运费，办理和支付保险费

C&F/CFR/CNF（CostandFreight）（成本加运费价）

C&F后面注明目的港名称

C&FNewYork

卖方租船，支付运费

2.Thestructureofaninquiry

thenameanddescriptionsofcommodity,qualityorspecifications,quantity,termsofprice（FOB,CFR,CIF,etc.）,termsofpayment（byL/C,D/P,SightDraft,etc.）,timeofshipment,packingmethods,etc.

3.Usefulsentencepatterns

III.Assignments

After-classExercisesinthecoursebook.

IV.Teachingmethods&approaches

Situationallanguageteaching;communicativeapproach;activity-basedapproach

Classparticipation;presentationandpractice;Warm-upwriting;groupdiscussion;oralpractice

ChapterFourRepliesandQuotations

I.TeachingObjectives

Attheendofthisunit,studentsaresupposedto

Understandwhatisareplyandwhatisaquotation.

Understandhowtowriteareplyforaninquiry

II.TeachingContents

1.Whatisareply

2.Structureofanreply

a}Thankthecustomerfortheirinterestinyourproductsandconfirmthatyoucan/can’thelp（statethedate）;

b）Saythatyouaresendingacatalogue,pricelist,advertisingliterature,etc;

c）‘Sell’yourproductandexplainhowitissuitableforyourcustomer’sneeds（provideadditionalinformationtoattracttheprospects）;

d）Finishtheletterwithhopebyencouragingcustomerstoplaceordersbutnotforcethem

3.Whatisaquotation

Offerisanexpressionofsellingorpurchasingproductsatagivenprice,generallyputforthinwriting.Intheinternationaltradepractice,knownasthepricequotation,isthereplytotheinquiry'srequests,andsometime,directlytotheothersidewithoutanyinquiry.

4.Thecharacteristicsofaquotation

Anofferbasicallyincludesthreemainsections：

acknowledgement，termsandconditionsofbusinessandpromotion.

5.Usefulsentencepatterns

III.Assignments

After-classExercisesinthecoursebook.

IV.Teachingmethods&approaches

Situationallanguageteaching;communicativeapproach;activity-basedapproach

Classparticipation;presentationandpractice;Warm-upwriting;groupdiscussion;oralpractice

ChapterFiveResume

I.TeachingObjectives

Attheendofthisunit,studentsaresupposedto

Understandwhatisaresume

Grasphowtowriteagoodresume

II.TeachingContents

1.Whatisaresume

Aresumeisasummaryofanapplicant’squalificationsforemploymentoradmissiontocollege,usuallyintheformofanoutlineorlist.

2.Thestructureofaresume

PersonalData,EducationalBackground,Education,AcademicMainCourses,EnglishSkills,ComputerAbilities,SelfAssessment,EmploymentExperience,PositionWanted:

3.Usefulsentencepatterns

III.Assignments

After-classExercisesinthecoursebook.

IV.Teachingmethods&approaches

Situationallanguageteaching;communicativeapproach;activity-basedapproach

Classparticipation;presentationandpractice;Warm-upwriting;groupdiscussion;oralpractice

ChapterSixApplicationLetter

I.TeachingObjectives

Attheendofthisunit,studentsaresupposedto

Understandtheimportanceofanapplicationletter

Understandhowtowriteagoodapplicationletter

II.TeachingContents

1.Howtofindinformationonjobopening

a）Collegeanduniversityplacementoffices;

b）Employmentagencies;

c）Professionalassociations;

d）Alumniassociations;

e）Friendsandacquaintances;

f）Telephonedirectories;

g）Newsmedia

2.Thestructureofanapplicationletter

a）Givethefullnameofthecollege/universityyouareapplyingfor.

b）Offeryourreasons（thesubjectandthegoalforyourstudythere,youbackgroundinformationrelatedtotheapplication）toapply.

c）Tellwhenyouwishtoenter.

d）Asktosendyouacatalogandanapplicationform.

e）Endtheletterwithyournameandaddress.

3.Usefulsentencepatterns

III.Assignments

After-classExercisesinthecoursebook.

IV.Teachingmethods&approaches

Situationallanguageteaching;communicativeapproach;activity-basedapproach

Classparticipation;presentationandpractice;Warm-upwriting;groupdiscussion;oralpractice

ChapterSevenRecommendationLetter

I.TeachingObjectives

Attheendofthisunit,studentsaresupposedto

Understandwhatisarecommendationl