《商务英语写作》课程教学大思政.docx

1、商务英语写作课程教学大思政商务英语写作课程教学大纲一、课程基本信息课程代码：16057202课程名称：商务英语写作英文名称：Business English Writing 课程类别： 学科基础课学 时： 32 学分： 2适用对象: 商务英语专业二年级学生考核方式：考试先修课程：英语写作二、课程简介商务英语写作课程介绍国内外商务沟通的最新研究成果，从原则出发，突出商业写作的特点，强调简明完整、清楚正确的写作风格和原则。在培养学生分析和判断能力的同时，启发学生思考和创造。商务英语写作课程介绍了商务信函的结构和特点，提供各类信函的常用句型与表达方式，并通过正反两方面的实例说明每种信函的写作原则与注

2、意事项，帮助学生学习多种商务信函的写作，包括销售函、建立商务关系、询盘及回复、投诉及理赔、合同、简历、申请函等等。安排丰富的练习，帮助学生全面提高商务英语写作能力与沟通技巧。本课程将融入课程思政的内容，选择适合的商务文件和材料，引导学生关注国内外经济实事，更好地了解中国传统文外和中国特色社会主义文化，形成具有中国立场、中国原则、中国态度和国际视野，培养具有扎实英语语言基础、较强的批判意识、跨文化交流能力和民族文化自豪感的商务英语英语专业学生。Business English writing introduces the latest research results of business c

3、ommunication both home and abroad, deals with the characteristics of business English writing from basic principles, emphasizes the writing principle and style of simplicity and integrity, clarity and correctness. It inspires students to think and create while developing their ability to analyze and

4、 make judgments. This course introduces the structures and characteristics of business letters, provides common sentence patterns and expressions of various letters, and explains writing principles. Students will be taught to write kinds of business letters, including sales letters, letters of estab

5、lishing business relations, inquiry and replies, claims and settlements, contracts, resumes, application letters and so on. Abundant exercises will be arranged to help students improve their business English writing ability and communicative skills. This course will be integrated with ideological an

6、d political education, select suitable business documents and materials, guide students to pay attention to domestic and international economic facts, to better understand Chinese traditional literature and socialist culture with Chinese characteristics, form a Chinese position, Chinese principles,

7、Chinese attitude and international vision, and cultivate business English English majors with a solid English language foundation, strong critical awareness, cross-cultural communication skills and national cultural pride.三、课程性质与教学目的本课程的目标是通过学习商务英语写作，学生们能够运用商务信函进行沟通和交流；通过商务信函及商务报告的写作练习，学生们能够在实际商业运作，

8、尤其是商务谈判中，发挥一定优势，帮助其解决问题；通过对这门课程的学习培养更多的英语专业应用型及商业实战型人才，让英语这一国际商业语言能够真正发挥它的实效性。同时，在写作素材的讨论和选择上，本课程将引入思政元素，培养具有中国立场、中国原则、中国态度和国际视野复合型商务英语人才。四、教学内容及要求 Chapter One An Overview of Business WritingI. Teaching ObjectivesAt the end of this Chapter, students are supposed toUnderstand what business writing in

9、volvesUnderstand the major differences between school writing and business writingUnderstand the principles of effective business writingShow awareness of the importance of culture in business communication II. Teaching Contents1.The function of business writing a)to informb)to persuadec)to entertai

10、n2. Writing Principles (7 Cs) a)courtesyb)correctnessc)concisenessd)claritye)concretenessf)completenessg)consideration3.Writing patterns a)directb)indirect4.Writing structure a) Six standard partsHeading, Date, Inside Address, Salutation, Body, Complimentary Close and Signatureb) Six optional partsA

11、ttention Line, Reference Number, Subject or Caption, Enclosure, Postscript and Carbon Copy Notion III. Assignments After-class Exercises in the coursebook.IV. Teaching methods & approachesSituational language teaching; communicative approach; activity-based approachClass participation; presentation

12、and practice; Warm-up writing; group discussion; oral practiceChapter Two Establishing Business Relations I. Teaching ObjectivesAt the end of this Chapter, students are supposed toUnderstand the importance of business relationsUnderstand how to establish business relations by writing. II. Teaching C

13、ontents1.To introduce to the students the information channels a) Chamber Commerce at home and abroadb) Commercial counselors officec) Trade directories of various countries and regionsd) Advertisement in mediae) Exhibitions and trade fairsf) Marketing investigationsg)Inquiries received from foreign

14、 merchantsh)Mutual visit by trade delegations and groupsi)Through the internet2.General structurea) Opening sentenceb) Purpose of contacting the companyc) A self-introductionAs a exporter: the quality of your products As a importer: the commodities you want to buy, the reference as to your firms fin

15、ancial position and business standing3.Complimentary closure4.Letter Study5.Useful sentence patternsHow to obtain the name and address of the companyWe owe your name and address to the Commercial Counselors OfficeHaving obtained your name and address from Mr. Anderson & Co., RotterdamWe learned your

16、 name and address at/throughYour name and address have been given/introduced to us by Your commercial counselors office had referred us to you for We wish to introduce ourselves to you asWe are glad to send you this introductory letter, We take the liberty of writing to you with a view to Through th

17、e courtesy of Mr. White we have learned thatIII. Assignments After-class Exercises in the coursebook.IV. Teaching methods & approachesSituational language teaching; communicative approach; activity-based approachClass participation; presentation and practice; Warm-up writing; group discussion; oral

18、practiceChapter Three InquiriesI. Teaching ObjectivesAt the end of this unit, students are supposed toUnderstand some important trade termsUnderstand the basic principle of writing an inquiry II. Teaching Contents1.Terms of priceFOB (Free on Board) （船上交货价&离岸价格）FOB后面要注明装运港名称FOB Dalin买方租船，支付运费，办理和支付保险

19、费CIF (Cost, Insurance, Freight) （到岸价格）CIF后面注明目的港名称CIF New York卖方租船，支付运费，办理和支付保险费C&F / CFR / CNF (Cost and Freight) （成本加运费价）C&F后面注明目的港名称C&F New York卖方租船，支付运费2.The structure of an inquirythe name and descriptions of commodity, quality or specifications, quantity, terms of price (FOB, CFR, CIF, etc.),

20、terms of payment (by L/C, D/P, Sight Draft, etc.), time of shipment, packing methods, etc.3.Useful sentence patternsIII. Assignments After-class Exercises in the coursebook.IV. Teaching methods & approachesSituational language teaching; communicative approach; activity-based approachClass participat

21、ion; presentation and practice; Warm-up writing; group discussion; oral practiceChapter Four Replies and QuotationsI. Teaching ObjectivesAt the end of this unit, students are supposed toUnderstand what is a reply and what is a quotation.Understand how to write a reply for an inquiryII. Teaching Cont

22、ents1.What is a reply2.Structure of an reply a Thank the customer for their interest in your products and confirm that you can/cant help (state the date);b) Say that you are sending a catalogue, price list, advertising literature, etc;c) Sell your product and explain how it is suitable for your cust

23、omers needs (provide additional information to attract the prospects) ;d) Finish the letter with hope by encouraging customers to place orders but not force them3. What is a quotationOffer is an expression of selling or purchasing products at a given price, generally put forth in writing. In the int

24、ernational trade practice, known as the price quotation, is the reply to the inquirys requests, and sometime, directly to the other side without any inquiry.4. The characteristics of a quotation An offer basically includes three main sections：acknowledgement，terms and conditions of business and prom

25、otion. 5. Useful sentence patternsIII. Assignments After-class Exercises in the coursebook.IV. Teaching methods & approachesSituational language teaching; communicative approach; activity-based approachClass participation; presentation and practice; Warm-up writing; group discussion; oral practiceCh

26、apter Five ResumeI. Teaching ObjectivesAt the end of this unit, students are supposed toUnderstand what is a resumeGrasp how to write a good resume II. Teaching Contents1.What is a resume A resume is a summary of an applicants qualifications for employment or admission to college, usually in the for

27、m of an outline or list.2.The structure of a resume Personal Data, Educational Background, Education, Academic Main Courses, English Skills, Computer Abilities, Self Assessment, Employment Experience, Position Wanted:3.Useful sentence patternsIII. Assignments After-class Exercises in the coursebook.

28、IV. Teaching methods & approachesSituational language teaching; communicative approach; activity-based approachClass participation; presentation and practice; Warm-up writing; group discussion; oral practiceChapter Six Application LetterI. Teaching ObjectivesAt the end of this unit, students are sup

29、posed toUnderstand the importance of an application letterUnderstand how to write a good application letter II. Teaching Contents1.How to find information on job openinga) College and university placement offices;b) Employment agencies;c) Professional associations;d) Alumni associations;e) Friends a

30、nd acquaintances;f) Telephone directories;g) News media2.The structure of an application lettera) Give the full name of the college / university you are applying for.b) Offer your reasons (the subject and the goal for your study there, you background information related to the application) to apply.

31、c) Tell when you wish to enter.d) Ask to send you a catalog and an application form.e) End the letter with your name and address.3.Useful sentence patternsIII. Assignments After-class Exercises in the coursebook.IV. Teaching methods & approachesSituational language teaching; communicative approach; activity-based approachClass participation; presentation and practice; Warm-up writing; group discussion; oral practiceChapter Seven Recommendation LetterI. Teaching ObjectivesAt the end of this unit, students are supposed toUnderstand what is a recommendation l