电子商务基础与应用.pptx

电子商务基础与应用.pptx

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电子商务基础与应用,一、用网络都做些什么？

二、对电子商务的理解？

三、电子商务领域的突出人物有哪些？

四、淘宝2015年双11一天的销售额有多少？

五、淘宝刚过完一个什么节？

第1章电子商务基本概念,学习目的通过本章的学习，应该了解电子商务的发展历史和代表人物，准确理解电子商务的定义和内容，深刻体会和思考电子商务对社会带来的变革和影响，了解电子商务的最新知识，正视电子商务应用中所存在的问题，知晓电子商务的经营之道。

关键词电子商务，电子商务定义，EB，EC,互联网,1.1电子商务发展历程,Contents1,第1章电子商务基本概念,1961年,1969年,1971年,1983年,分组交换技术的论文，互联网的标准通信方式,国际电子商务的发展,第1章电子商务基本概念,

（1）计算机的广泛应用

（2）网络的普及和成熟（3）电子商务示范法的制定（4）SET协议的制定（5）电子商务宣言（6）欧盟15国通过一项电子商务的统一法规,第一家互联网服务供应商-瀛海威,北京大学的钱天白教授向德国发出第一封电子邮件,中国纳入互联网络合作计划,加入互联网,搜狐、新浪、网易上市,第1章电子商务基本概念,2.1999-2000年：

中国电子商务星火燎原各种购物网站的出现,1.1995-1998年：

中国电子商务的萌芽阶段金桥、金卡、金关等一系列金子工程,第1章电子商务基本概念,3.2001-2004年：

中国电子商务跌宕起伏2001年电子商务进入“调整年”,4.2005年至现在：

中国电子商务欣欣向荣,第1章电子商务基本概念,她于1995年5月创建了瀛海威信息通信有限责任公司的前身北京科技有限责任公司并担任总裁。

瀛海威是国内最早提出应在国际互联网络上提供中文信息的网络服务公司；也是最先提供ISP（InternetServiceProvider）业务的网络商之一。

张朝阳，1964年10月31日出生在陕西省西安市，搜狐公司董事局主席兼首席执行官。

2015年1月9日，张朝阳的微博ID搜狐charles通过了认证，通过微博，公布了两个重磅消息：

一个是搜狐的SNS没有做起来（放弃做微博业务）；一个是宣布搜狐2015年的大事是门户改革。

第1章电子商务基本概念,马云，阿里巴巴集团主要创始人，1999年创办阿里巴巴，并担任阿里集团CEO、董事局主席，2013年5月10日，辞任阿里巴巴集团CEO，继续担任阿里集团董事局主席。

依靠网络媒体成名的网络红人,1.2电子商务概念,第1章电子商务基本概念,通过使用互联网等电子工具（这些工具包括电报、电话、广播、电商、传真、计算机、计算机网络、移动通信等）在全球范围内进行的商务贸易活动。

（EC）,狭义电子商务定义,第1章电子商务基本概念,广义电子商务（EB）通过使用互联网等电子工具，使公司内部、供应商、客户和合作伙伴之间，利用电子业务共享信息，实现企业间业务流程的电子化，配合企业内部的电子化生产管理系统，提高企业的生产、库存、流通和资金等各个环节的效率。

电子商务（EB）企业资源计划管理信息系统客户关系管理供应链管理人力资源管理网上市场调研战略管理财务管理,电子商业（EB）电子数据交换（EDI）网络营销电子支付物流配送,Contents,ClicktoaddText,ClicktoaddText,ClicktoaddText,ContentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Contents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Contents,Contents01,Contents02,Contents03,Contents04,Contents05,Contents06,0%20%40%60%80%100%,18.5%,17.5%,8.7%,23.6%,63.6%,84.3%,Contents,Textinhere,Textinhere,Textinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Contents,DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontents,Title,DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontents,Title,Contents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,AGroup,CGroup,BGroup,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Contents,2003.10AddYourText2003.10AddYourText2003.10AddYourText,2004.10AddYourText2004.10AddYourText2004.10AddYourText,2005.10AddYourText2005.10AddYourText2005.10AddYourText,2007.10AddYourText2007.10AddYourText2007.10AddYourText,HowdoIincorporatemylogotoaslidethatwillapplytoalltheotherslides?

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