国际贸易英语商业手册信大全.docx
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国际贸易英语商业手册信大全
1)Afirstenquiry
DearSirs,
WehavelearnedfromSmithandCompanyofBirminghamthatyoumanufacturearangeofhigh-fashionhandbagsinavarietyofleathers.
Weoperateaqualityretailbusinessandalthoughoursalesvolumeisnotlarge,weobtainhighpricesforourgoods.
Wouldyoupleasesendmeacopyofyourhandbagcataloguewithdetailsofyourpricesandpaymentterms?
Wewouldfinditmosthelpfulifyoucouldalsosupplysamplesofthevariousskinsfromwhichthehandbagsaremade.
Yoursfaithfully,
SandraJones
Manager
====================================
Afirstenquiry
第一次询价
DearSirs,
执事先生:
WehavelearnedfromSmithandCompanyofBirminghamthatyoumanufacturearangeofhigh-fashionhandbagsinavarietyofleathers.
从伯明翰.史密斯公司!
获悉贵公司制作了一系列款式新颖的皮革手提包.
Weoperateaqualityretailbusinessandalthoughoursalesvolumeisnotlarge,weobtainhighpricesforourgoods.
本公司经营高档零售业务,虽然销量不多,但货品属优质高档.
Wouldyoupleasesendmeacopyofyourhandbagcataloguewithdetailsofyourpricesandpaymentterms?
现恳请惠寄货品目录、价格表和付款方式细则.
Wewouldfinditmosthelpfulifyoucouldalsosupplysamplesofthevariousskinsfromwhichthehandbagsaremade.
此外,如蒙提供各类皮革样本,不胜感激.
Yoursfaithfully,
SandraJones
Manager
==========================================
Usefulphrases
1.Wehavelearnedfrom...thatyou
从…获悉贵公司…
2.Weoperateaqualityretailbusiness
本公司经营高档零售业务
3.Wouldyoupleasesendmeacopyofyourhandbagcatalogue
现恳请惠寄货品目录…
4.Wewouldfinditmosthelpfulifyoucouldalsosupplysamplesof
如蒙提供各类…样本,不胜感激
=======================================
Notes段意解说
1.Sayhowyouobtainedthecompany'saddressandindicatewhatyouareinterestedin.
各知如何取得收信人地址及发信原因.
2.Introduceyourselfanddescribeyourfieldofactivity.
自我介绍有关经营的业务范围
3.Makeyourmainrequest.
提出请求
4.Thesecondrequestisgoingtocostthecompanymore.Makeittactfully.
第二个请求花费较大,需要得体地提出.
=====================================
Alternativephrases替代用语
WehavelearnedfromSmithandCompanyofBirminghamthatyoumanufacturearangeofhigh-fashionhandbagsinavarietyofleathers.
(Ihavebeentoldby/Ihaveheardfrom...)
(...handbagsinseveraldifferentleathers...)
Weoperateaqualityretailbusinessandalthoughoursalesvolumeisnotlarge,weobtainhighpricesforourgoods.
Wouldyoupleasesendmeacopyofyourhandbagcataloguewithdetailsofyourpricesandpaymentterms?
Wewouldfinditmosthelpfulifyoucouldalsosupplysamplesofthevariousskinsfromwhichthehandbagsaremade.
(Itwouldbeveryhelpfulif...)
(...fromwhichyoumakethehandbags.)
============================================
Comments评注
Theenquiryisbriefandtothepoint,tellingthereaderexactlywhattheenquiryisabout.Itrequeststheusualfreeliteratureandpolitelyasksforanadditionalitem:
samples.
这封信简明扼要,让收信人确切清楚查询内容.先要求索取赠阅目录,再礼貌地要求提供样本
(2)Replytoafirstenquiry
DearMsJones,
Thankyouforyourenquiryof16July.Wearepleasedtohearthatyouareinterestedinourproducts.
Wearesendingyouacopyofourlatestcatalogueunderseparatecover,togetherwithsamplesofsomeoftheskinsweregularlyuseinthemanufactureofourproducts.
Iregrettosaythatwecannotsendyouthefullrangeofsamples.Youcanbeassured,however,thatsuchskinsascrocodileandostrich,notincludeinthewatch,areofthesamehighquality.
MrsAngelaWane,ourEuropeanSalesManager,willbeintheUKnextmonthandwillbepleasedtocallonyou.Shewillhavewithherawiderangeofourproducts.Whenyouseethem,wethinkthatyouwillagreethatonlythebestqualitymaterialsareused,andthatthehighstandardofworkmanshipwillappealtothemostdiscriminatingbuyer.
Wealsomanufactureawiderangeofleatherbeltsandglovesinwhichyoumaybeinterested.Theyarefullyillustratedinourcatalogueandareofthesamehighqualityasourhandbags.MrsWanewillbeabletoshowyouexampleswhenshecalls.
Welookforwardtoreceivinganorderfromyou.
Yourssincerely,
DamienCarr
MarketingVice-President
===========================================
Replytoafirstenquiry
答复第一次询价
DearMsJones,
琼斯女士:
Thankyouforyourenquiryof16July.Wearepleasedtohearthatyouareinterestedinourproducts.
7月16日来函询价忆收到.得悉贵公司对我们的产品有兴趣,实感荣幸.
Wearesendingyouacopyofourlatestcatalogueunderseparatecover,togetherwithsamplesofsomeoftheskinsweregularlyuseinthemanufactureofourproducts.
兹奉上我们最新的产品目绿和常用的皮革样本,谨供参考.
Iregrettosaythatwecannotsendyouthefullrangeofsamples.Youcanbeassured,however,thatsuchskinsascrocodileandostrich,notincludeinthewatch,areofthesamehighquality.
很抱歉未能寄上全套样本,但其它诸如鳄鱼皮、驼鸟皮等皮革都是同样优质上乘的.
MrsAngelaWane,ourEuropeanSalesManager,willbeintheUKnextmonthandwillbepleasedtocallonyou.Shewillhavewithherawiderangeofourproducts.Whenyouseethem,wethinkthatyouwillagreethatonlythebestqualitymaterialsareused,andthatthehighstandardofworkmanshipwillappealtothemostdiscriminatingbuyer.
本公司欧洲营业经理安杰拉.韦恩太太将于下月携同各类产品前赴英国,.届时您若能抽空与她面谈和看看我们的产品,相信也会同意我们的产品质料上乘、手工精巧,能吸引最有鉴赏力的买主.
Wealsomanufactureawiderangeofleatherbeltsandglovesinwhichyoumaybeinterested.Theyarefullyillustratedinourcatalogueandareofthesamehighqualityasourhandbags.MrsWanewillbeabletoshowyouexampleswhenshecalls.
除了手提包外,本公司亦制造多种系列精美的皮带和手套,贵公司如感兴趣,可参看产品目录中所刊登的插图.韦恩太太拜访时将向您展示样本.
Welookforwardtoreceivinganorderfromyou.
期待接到您的订单.
Yourssincerely,
DamienCarr
MarketingVice-President
销售部副总经理
=============================================
Usefulphrases
1.Wearepleasedtohearthatyouareinterestedinourproducts.
得悉贵公司对我们的产品有兴趣,实感荣幸.
2.Iregrettosaythatwecannotsendyouthefullrangeofsamples.
很抱歉未能寄上全套样本…
3.Shewillhavewithherawiderangeofourproducts.
携同各类产品…
4.Wethinkthatyouwillagreethatonlythebestqualitymaterialsareused
…相信也会同意我们的产品质料上乘、手工精巧…
5.Thehighstandardofworkmanshipwillappealtothemostdiscriminatingbuyer.
…能吸引最有鉴赏力的买主.
======================================
Notes段意解说
1.Makethereferenceclearandrespond.
确认来函,作出响应.
2.Statewhatactingyouaretaking
详述现正采取的措施
3.Explainwhyyouhavenotbeenabletomeettherequestinfull
解释未能满足收信人所有要求
4.Adddetailsofanyfollow-upaction
告知其它后续措施
5.Broadenthecustomer'sinterest,hopingtoselladditionalproducts.
吸引收信人对其他产品的兴趣,尽量推销
======================================
Alternativephrases替代用语
Thankyouforyourenquiryof16July.Wearepleasedtohearthatyouareinterestedinourproducts.
(Irefertoyour...)
(Iamgladto...)
Wearesendingyouacopyofourlatestcatalogueunderseparatecover,togetherwithsamplesofsomeoftheskinsweregularlyuseinthemanufactureofourproducts.
Iregrettosaythatwecannotsendyouthefullrangeofsamples.Youcanbeassured,however,thatsuchskinsascrocodileandostrich,notincludeinthewatch,areofthesamehighquality.
(Iamsorryto...)
(Icanassureyou,however,...)
MrsAngelaWane,ourEuropeanSalesManager,willbeintheUKnextmonthandwillbepleasedtocallonyou.Shewillhavewithherawiderangeofourproducts.Whenyouseethem,wethinkthatyouwillagreethatonlythebestqualitymaterialsareused,andthatthehighstandardofworkmanshipwillappealtothemostdiscriminatingbuyer.
(...thatweusethebestqualitymaterials...)
(...themostdiscerning...)
Wealsomanufactureawiderangeofleatherbeltsandglovesinwhichyoumaybeinterested.Theyarefullyillustratedinourcatalogueandareofthesamehighqualityasourhandbags.MrsWanewillbeabletoshowyouexampleswhenshecalls.
Welookforwardtoreceivinganorderfromyou.
===========================================
Comments评注
Thisisaconcise,yetfull,responsetotheenquiry.Itdemonstratestheefficiencyanddynamismofthecompany'sapproach.Thevisitofasalesrepresentativewillalmostcertainlyleadtoasale.
本信精要详尽,同时显示发信人公司处理效率和冲劲.派营业代表到访将可建双方的合作关系.
(3)Anenquiryforsteelscrews
DearSirs,
Weareinterestedinbuyinglargequantitiesofsteelscrewsinallsize.WewouldbeobligedifyouwouldgiveusaquotationperkilogramC&FLiverpool,England.
Itwouldalsobeappreciatedifyoucouldforwardsamplesandyourpricelisttous.
Weusedtopurchasetheseproductsfromothersources.Wemaynowprefertobuyfromyourcompanybecauseweunderstandthatyouareabletosupplylargerquantitiesatmoreattractiveprices.Inaddition,wehaveconfidenceinthequalityofyourproducts.
Welookforwardtohearingfromyoubyreturn.
Yoursfaithfully,
NigelBrown
PurchasingManager
=========================================
Anenquiryforsteelscrews
钢螺钉询价
DearSirs,
营业部主管,
Weareinterestedinbuyinglargequantitiesofsteelscrewsinallsize.WewouldbeobligedifyouwouldgiveusaquotationperkilogramC&FLiverpool,England.
本公司有意大量购买各型号钢螺钉,欲知每公斤送抵英国利物浦的成本加运费价格.如蒙惠赐上述报价单,不胜感激.
Itwouldalsobeappreciatedifyoucouldforwardsamplesandyourpricelisttous.
如能惠寄样本和价格表,亦必感谢不尽.
Weusedtopurchasetheseproductsfromothersources.Wemaynowprefertobuyfromyourcompanybecauseweunderstandthatyouareabletosupplylargerquantitiesatmoreattractiveprices.Inaddition,wehaveconfidenceinthequalityofyourproducts.
本公司素来向其它公司购买此类货品,闻悉贵公司货品质优价廉,故欲与贵公司建立合作关系.
Welookforwardtohearingfromyoubyreturn.
专此候复.
Yoursfaithfully,
NigelBrown
PurchasingManager
采购部经理
======================================
Usefulphrases实用短语
1.Wewouldbeobligedifyouwouldgiveusaquotationper...
如蒙惠赐上述报价单,不胜感激.
2.Itwouldalsobeappreciatedifyoucouldforwardsamplesandyourpricelisttous.
如能惠寄样本和价格表,亦必感谢不尽.
3.Wehaveconfidenceinthequalityofyourproducts.
…闻悉贵公司货品质优价廉…
==============================
Notes段意解说
1.Statetheenquiryclearly,givingdetails.
详细告知询价项目和细则
2.Stateanyadditionalrequests
说明其它请求
3.Explainwhyyouareapproachingthisparticularcompany
解释选择与收信人公司接洽的原因.
4.Askforaquickresponse
要求尽早回复.
====================================
Alternativephrases替代用语
Weareinterestedinbuyinglargequantitiesofsteelscrewsinallsize.WewouldbeobligedifyouwouldgiveusaquotationperkilogramC&FLiverpool,England.
(Wewouldliketopurchase...)
(Wewouldbegratefulif...)
Itwouldalsobeappreciatedifyoucouldforwardsamplesandyourpricelisttous.
(Wewouldappreciateit...)
Weusedtopurchasetheseproductsfromothersources.Wemaynowprefertobuyfromyourcompanybecauseweunderstandthatyouareabletosupplylargerquantitiesatmoreattractiveprices.Inaddition,wehaveconfidenceinthequalityofyourproducts.
(Wepreviouslypurchased...)
(...wearegiventounderstand...)
(...morecompetitiveprices...)
Welookforwardtohearingfromyoubyreturn.
=======================================
Comments评注
Theenquiryisclearlystatedwithallrelevantdetailsatthisstage.Itmakesitclearthattheprospectivepurchaserwishestobuyquitelargequantitiesbutwantstopqualityproductsatverycompetitiveprices.
有关询价项目和细则均清楚列明.此外,发信人亦表示只要货品质优价廉,便会大批购买.
(4)Replytoanenquiryforsteelscrews
DearMrBrown,
Thankyouforyourenquiryof2October1995.Inreply,wewouldliketomakethefollowings