MULTIPLE CHOICE 国际营销单选题.docx

MULTIPLE CHOICE 国际营销单选题.docx

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MULTIPLECHOICE国际营销单选题

MULTIPLECHOICE

Chapter1—TheGlobalMarketingImperative

1.WhichofthefollowingisNOToneoftheformsofinternationalmarketingdefinedinthetext?

a.Government-ownedoperations

b.Export-importtrade

c.Jointventures

d.Whollyownedsubsidiaries

ANS:

APTS:

1DIF:

ModerateREF:

p.4-5

2.Export-importtrade,licensing,jointventures,whollyownedsubsidiaries,turnkeyoperations,andmanagementcontractsareexamplesof:

a.Globalpositioningsystems

b.Transparentindustries

c.Televisualoptimization

d.Internationalmarketing

ANS:

DPTS:

1DIF:

ModerateREF:

p.4-5

3.Allthefollowingaretrueaboutinternationalmarketingexceptthat

a.itcombinesthescienceandtheartofbusinesswithmanyotherdisciplines.

b.managementcontractsisaformofInternationalmarketing.

c.internationalmarketingletsgothebasicmarketingtenetsofvalueandexchange.

d.theinternationalmarketerissubjecttoanewsetofmacroenvironmentalfactors.

ANS:

CPTS:

1DIF:

ModerateREF:

p.4-5

4.Whichofthefollowingisthebestdefinitionofinternationalmarketing?

a.Planningandconductingeconomicforecastingindevelopingcountries

b.Creatingasubsidiaryinaneighboringcountry

c.Theprocessofplanningandconductingtransactionsacrossnationalborderstocreateexchanges

d.Hiringemployeesfromothercountriestoassistwithadvertisingmessages

ANS:

CPTS:

1DIF:

ModerateREF:

p.5

5.Accordingtothetext,internationalmarketingdiffersfromdomesticmarketinginthreesubstantialways.Whatarethethreedifferencesthatmarketersmusttakeintoaccountwhenconductingbusinessinternationally?

a.Distance,products,andideas

b.Threats,exceptions,andtolerance

c.Postagerates,telephonesignals,andpersonalcontact

d.Differentlaws,cultures,andsocieties

ANS:

DPTS:

1DIF:

DifficultREF:

p.5

6.WhichofthefollowingstatementsisNOTtruewhendescribingtheroleofandtheeffectofinternationalmarketingoncompanies?

a.Internationalmarketscanbecomeasourceofgrowth.

b.Internationalmarketscanbecomeasourceofprofit.

c.Internationalmarketscanimprovequalityoflifethatwouldnothaveexisted.

d.Internationalmarketscansimplifytheprocessandeliminatecomplexbusinessdecisions.

ANS:

DPTS:

1DIF:

DifficultREF:

p.7

7.Whileconsideringinternationalissuesandrepercussionsandmakingdecisionsallthefollowingareconsideredexcept:

a.Whatmarketingadjustmentsareorwillbenecessary?

b.WhatopportunitiesfromglobalcompetitionshouldIexpect?

c.Doesmymarkethaveborders?

d.Whataremystrategicglobalalternatives?

ANS:

BPTS:

1DIF:

ModerateREF:

p.7

8.Whichofthenewtechnologieshasallowedconsumerstosupplyandreceiveproductsfromacrosstheworldforpersonaluse?

a.Traveloguesoncabletelevision

b.TheInternet

c.Pensionsandindividualretirementaccounts

d.Newlycreatednichemarkets

ANS:

BPTS:

1DIF:

ModerateREF:

p.7-8

9.ThetradingblocMercosurislocatedin:

a.Europe

b.LatinAmerica

c.NorthAmerica

d.Asia

ANS:

BPTS:

1DIF:

EasyREF:

p.8

10.WhichofthefollowingisNOTabonafidetradingbloc?

a.NAFTAinNorthAmerica

b.SurAsiainSouthAmericaandHongKong

c.ASEANinAsia

d.EuropeanUnioninEurope

ANS:

BPTS:

1DIF:

ModerateREF:

p.8

11.Whichofthefollowingeventshelpedidentifygloballinkagescausingtheworldtorealizethatthesystemsofproductdevelopment,distribution,andconsumptionareintertwinedandrelated?

a.Theworldwideoilcrisisof1970

b.GulfWarIandGulfWarII

c.Internationalall-starsplayingintheWorldSeries

d.Thetrans-continentaljoiningoftheUnitedStatesbyrailroad

ANS:

APTS:

1DIF:

ModerateREF:

p.8

12.Technologicalinnovationinmarketinghasdirecteffectsontheefficiencyofbusiness.Whichofthefollowingstatementsistrue?

a.Technologicalinnovationhascomplicatedtheproductionprocess,soproductstakelongertoproduce.

b.Technologicalinnovationhasincreaseddemand,thereforeproductscostmoretodistribute.

c.Technologicalinnovationallowsforcustomizationinordertomeetdiversecustomerneeds.

d.Technologicalinnovationcauseshigherpricesbecauseofthedistancethatrawmaterialshavetotravel.

ANS:

CPTS:

1DIF:

DifficultREF:

p.9

13.Theemergenceoftechnologyhascreatednewmarketsforcompanies.Whichofthefollowing

representsanexampleofthisnewmarkettendency?

a.Theconstructionofcornerdrugstoresthatreplacegasstations

b.Listingofingredientsonthesidepanellabelsofproductsdistributedworldwide

c.Newspapersbeingdistributedonlineasopposedtophysicallyonnewsprint

d.Storagefacilitiesrentedbythemonth

ANS:

CPTS:

1DIF:

ModerateREF:

p.9

14.TheInternationalMonetaryFund（IMF）wasfoundedin1944to:

a.managethemonetarypolicyoftheworld.

b.helprestructureimpoverishedeconomies.

c.maintainconfidenceinthefinancialsystemandpromotepublicunderstandingofthefinancialsystem.

d.providefinancialassistancetodevelopingcountriesfordevelopmentprogramswiththegoalofreducingpoverty.

ANS:

BPTS:

1DIF:

ModerateREF:

p.10

15.Whichofthefollowinghastraditionallybeenadomesticissueandisnowaninternationalissue?

a.Geographicboundariesofcities

b.Theflowofwaterthroughdamdiversiontunnels

c.Applicationsforgovernmentsubsidies

d.Agricultureandfarmpoliciesaffectingimportsandexports

ANS:

DPTS:

1DIF:

DifficultREF:

p.10

16.Currencyflows,independentoftrade,set_____,whicharethevaluesofcurrenciesrelativetoeachother.

a.commercialrates

b.interestrates

c.officialrates

d.exchangerates

ANS:

DPTS:

1DIF:

ModerateREF:

p.10

17.Byerectingbarriers,chargingtariffs,designingquotas,andimplementingotherimportregulations,governmentshaveattemptedto:

a.popularizebureaucraticmovementandenticemoreindividualsintogovernmentservice.

b.restricttheimpactofglobaltradeandfinancialflows.

c.increaseincomeintothegovernment.

d.capitalizeontechnologyandenforceworldwidestandards.

ANS:

BPTS:

1DIF:

DifficultREF:

p.11

18.Toregainsomepowertoinfluenceevents,policymakershavesoughttorestricttheimpactofglobaltradeandfinancialflowsbyincludingallthefollowingexcept:

a.erectingbarriers.

b.chargingtariffs.

c.cancelingimportregulations.

d.designingquotas.

ANS:

CPTS:

1DIF:

ModerateREF:

p.11

19.Foracountrytoremainaplayerintheworldeconomy,whichofthefollowinggroupsneedtorespondaggressivelywithinnovation,processimprovements,andcreativity?

a.Governments,companies,andindividuals

b.Importers,exporters,andconsumers

c.Courts,government,andconsumers

d.Wholesalerswhotakepossessionoftheproductpriortosale

ANS:

APTS:

1DIF:

DifficultREF:

p.12

20.Onewaytoguardagainstmarketsaturationofaproductis:

a.tolowerinterestrates.

b.todelayintroductionofanewproduct.

c.topersonalizethemessagetothecustomer.

d.tolengthenorrejuvenateproductlifecyclesinothercountries.

ANS:

DPTS:

1DIF:

DifficultREF:

p.12

21.Manyfirmscommitgravemistakeswhichleadtoinefficiency,lackofconsumeracceptance,andsometimesevencorporatefailurebecauseexecutivesbelievethat:

a.therearenosubstantialdifferencesbetweenconsumergroups.

b.theinfluenceofmusiconthemassesdictatesmoralsforanewgeneration.

c.incompleteresearchaffectsthelearningcurve.

d.internationalcustomersarejustliketheonesthefirmdealswithathome.

ANS:

DPTS:

1DIF:

ModerateREF:

p.12

22.Forafirmthatisjustbeginningtoentertheglobalmarket,whichofthefollowingisNOTtrue?

a.Thedemandontimeislow

b.Expectationsaboutsuccessareuncertain

c.Levelofknowledgeaboutinternationalcomplexitiesislow

d.Internationalenvironmentisofteninflexible

ANS:

APTS:

1DIF:

DifficultREF:

p.13

23.Whatarethecharacteristicsofintendedtargetmarkets?

a.Millennials,matures,minors,andmothers

b.Occupants,objects,occasions,objectives,outlets,organizations,operations,andopposition

c.Location,lifestage,limitedaccess,lifecycle,andlongitude

d.People,promise,profile,andpower

ANS:

BPTS:

1DIF:

ModerateREF:

p.19-AppendixA

24.CharacteristicsofintendedtargetmarketsaresummarizedbyeightOs.Whichofthefollowinginnotoneofthem?

a.occupants

b.objects

c.outlets

d.ownership

ANS:

DPTS:

1DIF:

EasyREF:

p.19-AppendixA

25.Whichofthefollowing‘Os’ofintendedtargetmarketsdescribeshowthebuyingoracceptanceofa（new）ideatakesplace?

a.Organization

b.Operations

c.Objectives

d.Occasions

ANS:

APTS:

1DIF:

EasyREF:

p.19-AppendixA

26.Whichofthefollowingconsistsofdevelopingandoperationalizingmarketingmixelementstobestsatisfytheneedsofindividualtargetmarkets?

a.Relationshipmarketing

b.Valuemarketing

c.Marketingmanagement

d.Businessmarketing

ANS:

CPTS:

1DIF:

EasyREF:

p.19-AppendixA

27.Whataretheelementsofthemarketingmix?

a.Money,methodology,mechanics,andmessage

b.Fortune,forecast,future,andfashion

c.Product,price,place,andpromotion

d.Money,fortune,price,andcost

ANS:

CPTS:

1DIF:

ModerateREF:

p.20-AppendixA

28.Theanalysis,planning,implementation,andcontrolstagesmakeupthe:

a.researchingproductcategories.

b.telecastingconsumercharacteristics.

c.marketingprocess.

d.eventualdistribution.

ANS:

CPTS:

1DIF:

ModerateREF:

p.20-AppendixA

29.Theblueprintgeneratedtoreacttoandexploitopportunitiesinthemarketplacecom