MULTIPLE CHOICE 国际营销单选题.docx

1、MULTIPLE CHOICE 国际营销单选题MULTIPLE CHOICE Chapter 1The Global Marketing Imperative 1. Which of the following is NOT one of the forms of international marketing defined in the text? a. Government-owned operations b. Export-import trade c. Joint ventures d. Wholly owned subsidiaries ANS: A PTS: 1 DIF: Mo

2、derate REF: p. 4-5 2. Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of: a. Global positioning systems b. Transparent industries c. Televisual optimization d. International marketing ANS: D PTS: 1 DIF: Moderate REF

3、: p. 4-5 3. All the following are true about international marketing except that a. it combines the science and the art of business with many other disciplines. b. management contracts is a form of International marketing. c. international marketing lets go the basic marketing tenets of value and ex

4、change. d. the international marketer is subject to a new set of macroenvironmental factors. ANS: C PTS: 1 DIF: Moderate REF: p. 4-5 4. Which of the following is the best definition of international marketing? a. Planning and conducting economic forecasting in developing countries b. Creating a subs

5、idiary in a neighboring country c. The process of planning and conducting transactions across national borders to create exchanges d. Hiring employees from other countries to assist with advertising messages ANS: C PTS: 1 DIF: Moderate REF: p. 5 5. According to the text, international marketing diff

6、ers from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally? a. Distance, products, and ideas b. Threats, exceptions, and tolerance c. Postage rates, telephone signals, and personal contact d. Di

7、fferent laws, cultures, and societies ANS: D PTS: 1 DIF: Difficult REF: p. 5 6. Which of the following statements is NOT true when describing the role of and the effect of international marketing on companies? a. International markets can become a source of growth. b. International markets can becom

8、e a source of profit. c. International markets can improve quality of life that would not have existed. d. International markets can simplify the process and eliminate complex business decisions. ANS: D PTS: 1 DIF: Difficult REF: p. 7 7. While considering international issues and repercussions and m

9、aking decisions all the following are considered except: a. What marketing adjustments are or will be necessary? b. What opportunities from global competition should I expect? c. Does my market have borders? d. What are my strategic global alternatives? ANS: B PTS: 1 DIF: Moderate REF: p. 7 8. Which

10、 of the new technologies has allowed consumers to supply and receive products from across the world for personal use? a. Travelogues on cable television b. The Internet c. Pensions and individual retirement accounts d. Newly created niche markets ANS: B PTS: 1 DIF: Moderate REF: p. 7-8 9. The tradin

11、g bloc Mercosur is located in: a. Europe b. LatinAmerica c. North America d. Asia ANS: B PTS: 1 DIF: Easy REF: p. 8 10. Which of the following is NOT a bonafide trading bloc? a. NAFTA in North America b. SurAsia in South America and Hong Kong c. ASEAN in Asia d. European Union in Europe ANS: B PTS:

12、1 DIF: Moderate REF: p. 8 11. Which of the following events helped identify global linkages causing the world to realize that the systems of product development, distribution, and consumption are intertwined and related? a. The worldwide oil crisis of 1970 b. Gulf War I and Gulf War II c. Internatio

13、nal all-stars playing in the World Series d. The trans-continental joining of the United States by railroad ANS: A PTS: 1 DIF: Moderate REF: p. 8 12. Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true? a. Technological in

14、novation has complicated the production process, so products take longer to produce. b. Technological innovation has increased demand, therefore products cost more to distribute. c. Technological innovation allows for customization in order to meet diverse customer needs. d. Technological innovation

15、 causes higher prices because of the distance that raw materials have to travel. ANS: C PTS: 1 DIF: Difficult REF: p. 9 13. The emergence of technology has created new markets for companies. Which of the following represents an example of this new market tendency? a. The construction of corner drugs

16、tores that replace gas stations b. Listing of ingredients on the side panel labels of products distributed worldwide c. Newspapers being distributed onlineas opposed to physically on newsprint d. Storage facilities rented by the month ANS: C PTS: 1 DIF: Moderate REF: p. 9 14. The International Monet

17、ary Fund (IMF) was founded in 1944 to: a. manage the monetary policy of the world. b. help restructure impoverished economies. c. maintain confidence in the financial system and promote public understanding of the financial system. d. provide financial assistance to developing countries for developm

18、ent programs with the goal of reducing poverty. ANS: B PTS: 1 DIF: Moderate REF: p. 10 15. Which of the following has traditionally been a domestic issue and is now an international issue? a. Geographic boundaries of cities b. The flow of water through dam diversion tunnels c. Applications for gover

19、nment subsidies d. Agriculture and farm policies affectingimports and exports ANS: D PTS: 1 DIF: Difficult REF: p. 10 16. Currency flows, independent of trade, set _, which are the values of currencies relative to each other. a. commercial rates b. interest rates c. official rates d. exchange rates

20、ANS: D PTS: 1 DIF: Moderate REF: p. 10 17. By erecting barriers, charging tariffs, designing quotas, and implementing other import regulations, governments have attempted to: a. popularize bureaucratic movement and entice more individuals into government service. b. restrict the impact of global tra

21、de and financial flows. c. increase income into the government. d. capitalize on technology and enforce worldwide standards. ANS: B PTS: 1 DIF: Difficult REF: p. 11 18. To regain some power to influence events, policymakers have sought to restrict the impact of global trade and financial flows by in

22、cluding all the following except: a. erecting barriers. b. charging tariffs. c. cancelingimport regulations. d. designing quotas. ANS: C PTS: 1 DIF: Moderate REF: p. 11 19. For a country to remain a player in the world economy, which of the following groups need to respond aggressively with innovati

23、on, process improvements, and creativity? a. Governments, companies, and individuals b. Importers, exporters, and consumers c. Courts, government, and consumers d. Wholesalers who take possession of the product prior to sale ANS: A PTS: 1 DIF: Difficult REF: p. 12 20. One way to guard against market

24、 saturation of a product is: a. to lower interest rates. b. to delay introduction of a new product. c. to personalize the message to the customer. d. to lengthen or rejuvenate product life cycles in other countries. ANS: D PTS: 1 DIF: Difficult REF: p. 12 21. Many firms commit grave mistakes which l

25、ead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that: a. there are no substantial differences between consumer groups. b. the influence of music on the masses dictates morals for a new generation. c. incomplete research affects the le

26、arning curve. d. international customers are just like the ones the firm deals with at home. ANS: D PTS: 1 DIF: Moderate REF: p. 12 22. For a firm that is just beginning to enter the global market, which of the following is NOT true? a. The demand on time is low b. Expectations about success are unc

27、ertain c. Level of knowledge about international complexities is low d. International environment is often inflexible ANS: A PTS: 1 DIF: Difficult REF: p. 13 23. What are the characteristics of intended target markets? a. Millennials, matures, minors, and mothers b. Occupants, objects, occasions, ob

28、jectives, outlets, organizations, operations, and opposition c. Location, lifestage, limited access, life cycle, and longitude d. People, promise, profile, and power ANS: B PTS: 1 DIF: Moderate REF: p. 19- Appendix A 24. Characteristics of intended target markets are summarized by eight Os. Which of

29、 the following in not one of them? a. occupants b. objects c. outlets d. ownership ANS: D PTS: 1 DIF: Easy REF: p. 19- Appendix A 25. Which of the following Os of intended target markets describes how the buying or acceptance of a (new) idea takes place? a. Organization b. Operations c. Objectives d

30、. Occasions ANS: A PTS: 1 DIF: Easy REF: p. 19- Appendix A 26. Which of the following consists of developing and operationalizing marketing mix elements to best satisfy the needs of individual target markets? a. Relationship marketing b. Value marketing c. Marketing management d. Business marketing

31、ANS: C PTS: 1 DIF: Easy REF: p. 19- Appendix A 27. What are the elements of the marketing mix? a. Money, methodology, mechanics, and message b. Fortune, forecast, future, and fashion c. Product, price, place, and promotion d. Money, fortune, price, and cost ANS: C PTS: 1 DIF: Moderate REF: p. 20- Ap

32、pendix A 28. The analysis, planning, implementation, and control stages make up the: a. researching product categories. b. telecasting consumer characteristics. c. marketing process. d. eventual distribution. ANS: C PTS: 1 DIF: Moderate REF: p. 20- Appendix A 29. The blueprint generated to react to and exploit opportunities in the marketplace com