M4U1 教案.docx

M4U1 教案.docx

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M4U1教案

M4Unit1Advertising

Period1Welcometotheunit

Teachinggoals

1.Enablethestudentstoaskforopinionsandgiveopinionsonadvertisements.

2.Helpthestudentslearnhowtogivetheiropinionsonadvertisementswiththehelpofthepictures.

Teachingimportantpoints

Toencouragethestudentstogiveopinionsonadvertisementsandgivereasons.

Teachingdifficultpoints

Toensurethateverystudenthasachancetoexpresshimself|herself

Teachingmethods:

Individualwork,groupworktomakeeverystudentworkinclass.

Teachingaids:

Acomputer,aprojectorandblackboard.

Teachingprocedures

Step1GreetingsandLead-in

Greetthestudentsasusual.

Showapictureofanadvertisementonthescreen.

T:

Boysandgirls,lookatthescreen,please!

Haveyoueverseensuchapicture?

Ss:

Yes.

T:

Wherecanyouoftenseeit?

S1:

Inpublicplaces,onTV,inamagazineandsoon.

T:

Wonderful!

Doyouknowwhatitisusedfor?

Who’dliketotellme?

S2:

Ittriestoadvisepeopletobuythecomputer.

T:

Good!

Itiscalledanadvertisement.Nowadays,itisreallyaworldofadvertisements.Inanotherword,peoplearesurroundedbyallkindsofadvertisements,don’tyouthinkso?

Advertisementsbecomemoreandmoreimportantinourlife.What’syouropiniononthem?

Dotheyaffectyouwhenyoutrytobuysomething?

Nowlet’shaveadiscussionaboutsomeadvertisements.

Step2DiscussionandPresentation

T:

Ok!

PleaseopenyourbooksatPage1.Let’slookatthesixpictures.I'dliketodivideyouintosixparts,eachgroupfocusingonapicture.Youcanuseyourcommonknowledgeandimaginationtodescribeeachpictureinyourownwords.Anyproperexpressionisaccepted.NowI’dliketogiveyoufiveminutestodiscussthepictures.Bytheway,whilediscussing,youcanwritedownyourdescriptionwithsomenotes.

（Givethestudentsfiveminutestodiscusswhatthepicturesadvertisefor;movearoundtogivethemahand.）

T:

Timeisup.Areyouready?

Ss:

Yes.

T:

Thefirstgroup,pleasechooseastudentwhocanbeonbehalfofyourgrouptodescribethefirstpicture.

S3:

（puttinguphishand）I'dliketotry.Inthepicture,thereisagirl,whoseeyesarewideopen,tellingpeoplesheisthirstyforknowledge.Asisknowntoall,everychildhastheequalrighttoreceiveeducation,butforsomereasonsorother,somechildrencan’taffordtheirschooling.Thewholesocietyshouldofferthemhands.SoProjectHopewasstartedtogivehopetoallchildren.

T:

Verygood!

You’reluckytoreceiveagoodeducationhere.Youshouldtreasurethisopportunitytodowellinyourstudiessoastoserveourcountrybetterinthefuture.Ok,Group2,whataboutyourdescription?

…

Teacheraskssomestudentsfromeachgrouptosaysomethingabouttheotherpictures.

Step3Languagepoints

1.advertisevt.为……做广告vi.登广告advertisesth为……登广告

advertiseforsth/sb登广告征求，登广告找寻advertisementn.广告，启事

advertisern.广告商，广告公司advertisingn广告活动，广告业

2.Lookattheadvertisementsbelowanddiscussthequestions.

分析：

该句中below为后置定语,修饰theadvertisements。

3.Makeeverydayagreenone

▲one的替代作用。

注意one,ones,that,those,it的区别

one

替代同类

泛指

单数

可数（人或物）

ones

替代同类

泛指

复数

可数（人或物）

that

替代同类

特指

单数

可数/不可数（物）

those

替代同类

特指

复数

可数（人或物）

it

同类同物

特指

单数

可数/不可数（物）

注意:

1）one/ones可带前置修饰语，也可带后置修饰语。

That/those只能带后置修饰语

2）当of介词词组作后置修饰语时，多用that/those。

经典回放：

①Meetingmyuncleafteralltheseyearswasanunforgettablemoment,______Iwillalwaystreasure.（one）

②Carsdocauseussomehealthproblems—infactfarmoreserious______thanmobilephonesdo.（ones）

③Thebridgebuildofstoneisstrongerthan______builtofwood.（that）

4.say‘No’to对……说不，拒绝say‘Yes’to对……说是；对……表示肯定

saygoodbyeto对……说再见sayhelloto跟……打招呼

5.complete:

adj.全部的，完整的，完全的

Wewereincompleteagreement.Itcameasacompletesurprise.

Step4SummaryandHomework

Todaywehavediscussedaboutadvertisements,andallofyouhavedoneagoodjob.I’msohappywithyou.Attheendofthisperiod,I’dliketowarnyoutobecarefulwithadvertisements,becausenotalladvertisementstellcompletetruth.Afterclass,pleaselookaroundyouandfindhowmanyadsyoucanseeonyourwayhome,orhowmanyadsareshownonTVduringonenight.Makealist.Somuchforthisperiod.You’redismissednow.

Recordafterteaching:

Period2Reading

Teachinggoals

1.Enablethestudentstolearnsomethingaboutadvertisements（ads）,thetypesofadvertisementsandthedifferencesbetweencommercialadvertisementsandPSAs.

2.Helpthestudentsunderstandwhatanadisandthetypesofads.

Teachingimportantpoints

HelpthestudentsunderstandwhatanadisandthetypesofadsandthedifferencesbetweencommercialadsandPSAs.

Teachingdifficultpoints

Howtohelpthestudentsimprovetheirreadingabilityandunderstandthepassagebetter.

Teachingmethods

1.Fastreadingtogetageneralideaofthepassage.

2.Carefulreadingtounderstandthepassagebetter.

3.Discussiontohelpthestudentsunderstandwhattheyhavelearned.

Teachingaids

Ataperecorderandamultimedia.

Teachingproceduresandways

Step1GreetingsandLead-in

GreettheSsasusualandgetthemreviewwhattheyhavetalkedaboutinlastperiod.

T:

Asweallknow,advertisementsareplayinganimportantpartinourdailylife.Someadsareusedtosellproductsorservices.Othersareusedtomakepeopleawareoftheneedsofothersandthedangersaroundthem.Todaywearegoingtoreadanarticlepostedontheschoolwebsite,whichwillgiveussomedetailedinformationaboutads.

（Inthisstep,theteachermayalsoplayagamewithstudents.First,pretendyouneedsomethingorsomeservice,andletstudentsgiveyousomechoices.Studentsarerequiredtosaysomewordsthattheadsusetoattractthecustomers’attention.TheyareallowedtouseChinese.Thisactivitywillarousestudents’interestinlearningaboutads.）

Step2Fastreading

T:

NowIwillplaythetapeforyoutolistento,andafterlistening,youshouldanswerthreequestions:

1.Whatdoadstrytopersuadepeopletodo?

2.WhatdoesPSAsstandfor?

3.WhatarePSAsaimtodo?

Sokeepthesequestionsinmindwhileyouarelistening.Makesomenotesifyoulike.

Afterlisteningtothetape,theteachercheckstheanswers.

SuggestedAnswers:

1.Tobuyaproductorservice,orbelieveinanidea.

2.Publicserviceadvertisements.

3.Theyaimtoteachusandhelpusleadbetterlives.

Step3Carefulreading

Readthetextcarefullyandchoosethebestanswertoeachquestion.

1.WhichofthefollowingisNOTtrueaccordingtothetext?

A.Wedon’trealizetheexactnumberofadsweseeandhearinaday.

B.Weshouldpayattentiontoadsbecausesomeadsmayleadustobelievesomethingunreal.

C.Wehaven’tmadelawstoprotectusfrombeingcheatedbyads.

D.Commercialadsarenotcompletelytruthfuleveniftheydonottelllies.

2.Whichofthefollowingisacommercialad?

A.Yestolife,notodrugs!

B.Bright-teethfightsbadbreath!

C.ProjectHope–educatingeverychild!

D.Whenyousmokecigarette,youareslowlykillingyourself!

Suggestedanswers:

CB

Step4ListeningandDiscussion

T:

I'llplaythetapeagainforyoutolistentoandrepeat.Pleasepayattentiontothestressandintonation.

PlaythetapefortheSstolistenandrepeat.

T:

Uptonow,wehavelearnedwhatanadis,thetypesofadsandthedifferencesbetweencommercialadsandPSAs.Nowpleasediscussthefollowingquestionswithyourpartners.I’llgiveyousomeminutestofinishthetask.

Questions:

1.DoyouthinkPSAsareveryhelpful?

Why?

Pleasegiveusallexample.

2.WhatisthemostimpressivePSAyou’veeverseen?

Whydoyouthinkso?

3.Doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts?

Whatattitudeshouldwehavetowardscommercialads?

GivetheSssometimetodiscussthequestionsingroupsoffour.Duringthisperiod,theteachermaygointotheSstogivethemhelpifnecessary.Afterseveralnfinutes,collecttheanswersfromtheSs.

Step5Practicing

T:

Next,we’lldosomepractice.OpenyourbooksandturntoPage4I’llgiveyousomeminutestofinishtheexercisePartDandPartEalone.

Severalminuteslater,checktheanswerswiththeSs.

T:

Timeisup.Who’dliketoreadyouranswersoutaloud?

S:

I'mgladtohaveatry.

Answers:

PartD:

1.h2.c3.b4.d5.f6.g7.e8.a

PartE:

1.dealingwith2.comments3.promote4.fool

5.evenif6.cheated7.campaigns8.benefit

Correctthemistakesifpossible..

Step6SummaryandHomework

1.T:

Inthisperiodwe’velearnedsomethingaboutads—whatanadis,thetypesofadsandthedifferencesbetweencommercialadsandPSAs.You’vedoneverywell.Afterclass,youshouldgothroughthepassageagainandtickouttheimportantandusefulphrasesandsentencestructuresbyyourselves.Areyouclear?

Nowclassisover.Goodbye,class!

2.studentsshouldfinishtheexerciseonPage90PartA1andPartA2

Recordafterteaching:

Period3LanguagePointsⅠ

Teachingaims:

Trainstudents’readingability.

HelpSstolearnsomeusefulwordsandexpressions.

Teachingimportantpoints:

HelptheSstoimprovethereadingability.

Teachingdifficultpoints:

HowtohelpSsimprovetheirreadingabilityandunderstandthepassagebetter.

Howtohelpstudentsmastertheimportantlanguagepointsinthispassage.

Discussiontostimulatestudents’interestandimagination.

Teachingmethods:

Reading,discussionandexplanation.

Teachingaids:

Ataperecorderandacomputer.

Teachingprocedures:

Step1Greetings

T:

Goodmorning,boysandgirls.

Ss:

Goodmorning,madam.

Step2Checkthehomework