English.docx

English.docx

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English

TextA

BeforeyouRead

1.DidyoueverusethesearchengineGoogle

2.Whichsearchenginedoyoulikebetter,GoogleorBaidu?

Google’spracticesofimproving

Google’sWorkingLife

1.Nocompanycanretaineveryemployee.People’sdesirechangewhatmadethemhappythreeyearsagoisdifferentfromtoday.Googleunderstandsthisanddoesitsbesttoimprovetheemployees’workinglifeandtokeepthemasmanyaspossiblesomeofGoogle’spracticesareasfollows:

GreateaMembers–only-clubtheGoogleway

2.Googlehasanameforalltheiremployees—Googlers.GooglewantstoconveytheideathatGooglersareaclubofelitepeoplewhoaretryingtochangetheworld.Itwantsitsemployeestotakeprideinthistitle.Mostgooglersfeelspecialtobeataplacewhereotherswanttobe.Noplaceisperfect,butGoogledoesagreatgobofcreatinganatmospherethatfeelsspecial.

3.designfriendlyatmosphere

4.Aplacethatfeelsfriendlyisfriendly.Aslongaspeoplefeelcomfortabletheywillworkinamorerelaxedandcreativefashion.GooglemakessurethatitspeoplecanexpressthemselvesinwaysthatrangefromaGoogleslideinitsZurichofficetoanofficethatlookslikeit’soutoftheIkeacatalogue.Thefriendlyatmospheresignalsthatgooglersareinaspecialplace.

Empowertheemployeestoimprovethecompany

5.Googlehasainternalwebsitecalled“Googleideas.”GooglerssubmittheirsuggestionsonhowtoimproveaproductorhowtomakethingsbetteratGoogle.Theirco-workerscanreadthissiteandgivetheirfeedbackbyratingthesuggestionsandleavingcomments.Managementmonitorsthiswebsiteverycloselysotheycanstayinlinewiththeiremployees’feelings.Thisprobablyhelpsthecompanyfunctionbetterbystimulatingemployees’initiativeandbuildingloyalty.

ChallengeyourselftheGoogleway

Googleleavesasmallone-pagedocumentinthebathroomsoftheirengineeringbuilding,aimingtosparkcuriosity,apersoncanhelpbutpickitupandseewhat’sinit.Mostofitistoocomplicatedfortheaverageperson,butitworkstosparkanengineersmindtothinginanewdirection.Plantingalittleseedcaninspiregreatideas.

TakeAwayAnyObstacles

Googleunderstandsthatanemployeewhocanfocusonhisworkwilldoabetterjob.EricSchmidt,CEOGooglesays:

“Let’sfaceit:

programmerswanttoprogram,theydon’twanttodotheirlaundry.Sowemakeiteasyforthemtodobath.”Googleshowsthecareinmanywayslikeprovidingmassageservices,freeanddrycleaning,oilchangeserviceetc.

GiveEmployeestheFreedomTheyNeedtoSucceed

Googlegiveitsengineers20%oftheirtimetoworkonpersonalprojectsthathaveresultedinGooglenew,Gmail,andGoogleFinance.

CelebratetheGoogleWay

Everycompanyshouldcelebrateitssuccesses.Googledoesthisinvariousways.Onasmallscale,GoogleoffersloungersforGooglerstogatherandtalk.OnmediumscaleitpaysitsweeklyTGIFpartieswithamodestbudget.

Theideaissimple-throwapartyeachother.Andthefactisthemorefriendspeoplehaveatworkthemoretheyenjoyworkingattheircompany.

Thelistofsuchpracticegoesonandon.Asaresult,Googleretainsabout95%oftheiremployeesandthat’swayabovethestandardforthetechnologycompany.AndGooglersconsistentlyrewardtheircompanywithfreshnewconceptsandaccomplishmentthathavehelpedGoogle’sgrowingmarketshare.

TextB

BeforeyouRead

1.Didyoueverfeelverylifelessandlazyonsamedays?

2.Doyouthinkyoucancheeryourselfupandturnalowmotivationaldayintoaproductiveone?

Mentalbooststhatneverfail

Mostpeoplecanaccomplishalotofworkwhentheyarefeelinggood,butbeingabletobeproductiveduringalazydayisalearnedskill.TherehavebeendaysthathavestartedslowandI’vebeenabletogetmyinternalmotivationexcitedandturnadrowsydayintoahighlyproductiveonewithmysevenmentaltricks:

1.

I’vedealtwithmanylowmotivationaldaysandthefirstonethatcomestomindisthedayIcall“whyiseveryoneyellingatme.”OnedayafterIwasyelledatforseveraltimesIbegantoseethatitwasmostlymymistakesthatwerecausingmylowmotivation.IknewthatIhadtoreleasethiserrorormymotivationwouldsinkevenlower.Ilookedatmyselffromthethirdperson,asifitwasn’tmegettingyelledat.Allthisyellingcouldn’thurtmeifIwasjustacharacterinagame.Itwouldonlymakemestrongerandimprovemyabilitytomakeabetterdecision.

2.

ThelasttimeIawokewithlowmotivationIactuallysmiled.Myenergyleverfeltlower.Iknewthatthedaywasgoingtobeachallenge.IfeltlikeIwasinhaze.Ihadtoreadareportfourtimesbeforeitfinallysankin.bywatchinghoeIreactedandnottryingtoforcemyselftogetoutofit,Iwasabletogothroughthedayandgetmanythingsaccomplished.

3.

Iimmersedmyselfinthelowmotivationalfeelings.IknewIcouldnotignorethismood,soIdovein,lettingmythoughtsandfeelingtakesmewheretheywanted.Isetatimerfortwentyminutesandgavemyselfthattimetojustrelaxandallowthefeelingstodowhattheywanted.AfterthetimerwokemeupthefeelingsweregoneandIcouldsensemyenergyrising.

4.

Igavemyselfopportunitiesformentalbreaksthroughouttheday.Icreatedalittleplantokeepmymotivationbalanced.Noteverydaycanbearacethroughwork;youhavetocompromiseonthosedaysthatyourbodyisjustbeggingforabreak.

DuringlowmotivationaldaysI’mjustnotabletofocusonthedifficultstuff,Iusuallygettheboring,time-consumingworkdone.ThebonusisthatIlookbusyandproductivetomybossandIgettheworkdonethatInormallyputoffforlater.

6

WheneverythingIwastryingtodofailed,Iusedfailureasasteppingstonetochangemyfeelings.Iimaginedthementaldrainleavingmybrain,convertingintoenergy,andenteringmymuscles,storingupforthenextday.IsawthenextdayasahighlymotivateddaybecauseIhadbuiltupallthisextraenergy.itworked.Thenextdaywasalwaysenergeticandproductive.

7.

Ifyou’retriedthementaltricksfromaboveandyoustillcan’tgetoutofyourdepression,gowithitandstopfightingyourfeelings.ThelasttimeIfeltIcouldn’tbeintheofficeanylonger,ItoldmybossthatIwasn’tfeelingwellandIneedtogohome.IwatchedamoviethatIhadbeenputtingoffforweeksandIcookeddinnerformywife.ThatsmileonherfacecheeredupmydayandIcouldfeelthelazinessoozingoutofmyself.

Eachdayhasitownchallenges,nomatterhowbrilliantyouare.Thesementaltipscanbeappliedinalmostanycircumstance.Giveyourmindanewperspectiveandapplyoneofthetipstomakelowmotivationaldayintoaproductiveone.

Whatdoyouthinkoffastfood?

Isitakindofjunkfoodorhealthyandnutritiousfood?

Supersigeme

AlexDemattia

Ifyouweren’tscaredoffastfoodbefore,youshouldbeafterwatchingthe2004entertainingdocumentarybyMorganSpurlock.

Toconvincethatovereatingfastfoodcouldbeanightmare,filmmakerMorganSpurlockspentanentiremontheatingnothingbutMcDonald’sfoodandfilmingthedeclineinhishealth.Theresultwasthisidealeducationaltool,SuperSizeMe,whichearnedawell-deservedOscarnomination.

MorganSpurlocktakesonthechallengeofeatingnothingbutMcDonald’sfoodfor30daysstraight,andbytheseconddayhe’salreadygainedweight!

what’sstartlingaboutthisdocumentaryisthecleareffectthejunkfoodhasonSpurlockthefurtherhegoeswiththisridiculousdiet.After2-3weeks,oneofhisdoctorstellshimhehasdevelopedliverpoisoninglikeanalcoholic.hegainsalotofweight;hegainsalotofweight;hebecomesdepressedandstartstofeeladdictedtothefood.Perhapsit’salittleoverthetopbutitdoesmakeyoustopandthinkaboutwhatyou’reeatingeverytimeyougointoaMcDonald’soranyotherfastfoodrestaurant.

Spurlockalsointerviewsexpertsandeverydaypeopleabouttheirviewsonthefoodindustry.Theseinterviewsoffersomefascinatinginformation.Forexample,McDonald’smarketsitsfoodtochildrenusingplaygroundsattheirrestaurantstoassociateagoodtimewitheatingtheirproducts.Therearesometragictalesincludingonemanwhohadtoundergoastomachreductionsurgeryafterhehadnootherchoicetoloseweight—bothheandhiswifedrankgallonsandgallonsofsoftdrinkeveryday.AndasSpurlockpointsout,whatisthepointofsellingmassivecupsofsoftdrinktotheconsumer?

Andwhycan’ttheyoffersomethingotherthanfriesasasidefood?

AbigmessagefromsupersizeMeisthatMcDonald’sandotherfastfootchainsruthlesslyexploittheirmarketstogeteverydollartheycan.butwhattheyofferareactuallyunhealthy,fatteningproducts.There’salsoacriticismofthelackoffundingforhealthyfoodandcampaign,withtheiradvertisingbudgetsnotcominganywhereclosetothegiganticadvertisingbudgetsofMcDonald’s–theyjustcan’tcompeteandthemessageis,peoplewillsuffer.

SupersizemehadabigimpactonMcDonald’sanditsdiners.McDonald’sperceivedquiterightlytheyitwasthreattoitsreputation.Theyimmediatelyissuedmenuswithdietaryrequirementsforallstores,andbeganselling“healthy”alternativesontheirmenus,andbegansponsoring“gethealthy”campaignstoappearasiftheyweredoingtheirparttokeeppeopleeducatedaboutwhattheyate.andtheyalsocutdowntheir“suppersize”mealoptions.andDannaSchneider,ayoungwomanwhousedtobearegulardineratMcDonald’s,says,“WhenIgotoMcDonalds,”whichisveryseldomnowsinceIdotrytowatchwhatIeat,IfullyexpecttogetaverytastybigMacorDoubleCheeseburgerwithasupersizeord