Advertising Production MediaBuying and Call Center Agreement.docx

Advertising Production MediaBuying and Call Center Agreement.docx

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AdvertisingProductionMediaBuyingandCallCenterAgreement

ADVERTISINGPRODUCTION,MEDIA-BUYINGANDCALLCENTERAGREEMENT

Thisadvertisingproduction,media-buyingandcallcenteragreement

（"Agreement"）isenteredintoasofMarch28,2001,byandbetween

Futuredontics,Inc.,aCaliforniacorporationwithitsprincipalofficesat6060

CenterDrive,7thFloor,LosAngeles,California90045（"Futuredontics"）and

A,Inc.,aFloridacorporationwithitsprincipalofficeat186

ACourt,LakeHelen,Florida32744-0280（"Attorneys"）.Futuredontics

andAttorneysjointlywillbereferredtointhisAgreementasthe"Parties".

RECITALS

Futuredonticshassubstantialexperiencein

（1）theproductionof

televisionadvertisementsdesignedtoelicitdirectresponsefromconsumers

（"Advertisements"）;

（2）theplacementofAdvertisementsandbuyingthemedia

timetoruntheAdvertisementsthroughFuturedontics'affiliate1-800-Marketing,

Inc.;and（3）theoperationofatelephonecallcentertohandletheconsumer

callsgeneratedbytheAdvertisements.Attorneysisintheprocessoflaunching

anewmarketingprogramforlawyers,modeledcloselyonthebusinessmodel

establishedanddevelopedbyFuturedontics.

InOctober,2000,thePartiesenteredintoanagreementfor

FuturedonticstoprovideconsultativeservicestoAttorneysintheareasof

（1）

theoperationofdirectresponsemarketingprogramsforprofessionals;

（2）

marketingandsellingmembershipsinsuchprogramstoprofessionals;and（3）

promotingsuchservicestothepublic.Attorneysnowwishestoengage

FuturedonticstoproduceAdvertisements,buythemediatimetoairthose

Advertisements,andassistAttorneysintheformationofacallcenterfor

Attorneyspursuanttothefollowingtermsandconditions.Futuredonticswishes

tobesoengaged.

NOW,THEREFORE,thePartiesagreeasfollows（"Agreement"）:

TERMSANDCONDITIONS

1DUTIESOFFUTUREDONTICS.FuturedonticswillnotbeobligatedtodevoteanyspecificamountoftimeoreffortunderthisAgreement,butwilldevoteasmuchtime,effortandskillincarryingoutitsdutiesasnecessarytoachievetheParties'goalsinenteringintothisAgreement;provided,however,thatFuturedonticswillactwithallpossiblespeedinordertohelpAttorneysmeettheirdeadlines.

2CREATIONANDPRODUCTIONOFADVERTISEMENTS.FuturedonticswillcreatescriptsforAttorneys（"Scripts"）,whichAttorneyswillsubmittotheFloridaBar（the"Bar"）forapproval.FromwhateverScriptsare

approvedbytheBar,Futuredonticswillproduce7English-languageAdvertisementsforAttorneys,3ofwhichwillalsobeproducedinSpanish（"Advertisements"）.ThefeetoAttorneyswillbeFuturedontics'costtoproducetheAdvertisementsplus10%mark-up（"ProductionCosts"）.TheProductionCostswillinclude,withoutlimitation,Futuredontics'out-of-pocketexpensesincurredintheproductionoftheAdvertisements;thecostoftimespentbyFuturedonticspersonnelinproducingtheAdvertisementsandmeetingwithAttorneyspersonnel;travelexpensesrelatedtotheproduction;FederalExpresscosts;andthecostoftapereproduction.ThePartiesanticipatethattheProductionCostswillbeapproximately$100,000.00.Futuredontics

willnotspendmorethan$125,000.00ontheProductionCosts,however,withoutfirstobtainingAttorneys'writtenauthorizationtoexceedthatamount.

2.1APPROVALBYATTORNEYS.FuturedonticswillsubmittheScriptsto

Attorneys,whichAttorneyswillapproveordisapprovewithin5businessdaysafterreceipt.OnceAttorneyshasapprovedtheScripts,AttorneyswillsubmittheScriptstotheBarforapproval.UponreceiptofapprovalfromtheBar,Attorneyswillselect7scriptsfromthoseapprovedbytheBarforproductionbyFuturedonticsinEnglish（"ChosenScripts"）.Inaddition,Attorneyswilldesignate3oftheChosenScriptstobeproducedinSpanish.FuturedonticswillprovideAttorneyswithstoryboardsfortheChosenScripts（"Storyboards"）,whichAttorneyswillapproveordisapprove.AttorneysfailuretodisapproveoftheStoryboardsinwritingwithin5daysafter

receiptwillbedeemedapproval.

2.2LIABILITYFORILLEGALITYOFADVERTISEMENTS.Attorneyswill

provideFuturedonticswithadetaileddescriptionofthelegalrequirementsforadvertisingbylawyersinthejurisdictionsinwhichAttorneyswishestoairtheAdvertisements（"LegalRequirements"）.WhileFuturedonticswilluseitsbestefforts

toensurethattheAdvertisementscomplywiththeLegalRequirements,afterAttorneys'approvaloftheScriptsunderSection2.1FuturedonticswillhavenoliabilityarisingfromthefailureoftheAdvertisementstocomplywiththeLegal

RequirementsandAttorneysalonewillbearanyandallsuchliability.

2.3DEPOSITFORPRODUCTIONCOSTS.UponexecutionofthisAgreement,

Attorneyswilldeposit$100,000.00withFuturedontics,whichFuturedonticswilldispenseasnecessaryduringtheproductionoftheAdvertisements（the"Deposit"）.IftheDepositinitsentiretyisdispensedbeforetheAdvertisementsarecompleted,

FuturedonticswillprovideAttorneyswithamonthlyaccountingofhowtheDepositwasspent,andAttorneyswillmakeanadditionaldepositwithFuturedontics.TheamountoftheadditionaldepositwillbedeterminedbythePartiesatsuchtimeastheadditionaldepositbecomesnecessary.

2.4FINALACCOUNTING.WhentheAdvertisementshavebeencompleted,

FuturedonticswillprovideAttorneyswithafinalaccountingoftheProductionCosts（"FinalAccounting"）.IfanybalanceisowedtoFuturedonticsinexcessoftheDeposit,AttorneyswillremitsuchbalancetoFuturedonticswithin30daysafterreceiptofthefinalaccounting.IfanybalanceisowedbyFuturedonticstoAttorneys,FuturedonticswillremitsaidbalancetoAttorneysalongwiththeFinalAccounting.

3MEDIA-BUYING.

3.1TERMOFEXCLUSIVEENGAGEMENT.Attorneysherebyengages

Futuredonticsasitsexclusivemedia-buyingagencyforaperiodoftwoyearsbeginningonthefirstdayofthefirstmonthforwhichFuturedonticsfirstbuysmediaforAttorneys（"ExclusiveEngagementTerm"）.Bywayofexamplebutnotlimitation,iftimeisfirstboughtforAttorneys'AdvertisementstoruninJuneof2001,theExclusiveEngagementTermwillbeginonJune1,2001andterminateonMay31,2003,unlessthemedia-buyingrelationshipisterminatedsoonerforcausepursuanttoSection3.8below.

3.2MEDIA-BUYINGDUTIESOFFUTUREDONTICS.OnbehalfofAttorneys,

FuturedonticswillpurchaseairtimefortherunningoftheAdvertisementsinaccordancewithamonthlymedia-buyingplantobeagreeduponbythepartiesmonthlyinadvance（"Media-buyingServices"）.ThePartieswillagreeonthegross

monthlybudgetnolessthanthirty-fivedaysprecedingthemonthconcerned（"GrossMediaBudget"）.ThecosttoAttorneyswillbe95%oftheGrossMediaBudgetandAttorneyswilldepositwithFuturedontics95%oftheGrossMediaBudgetnolessthan30dayspriortothestartofthatmonthinwhichthemediaistobebroadcast（"AdvertisingMonth"）.FuturedonticswillhavenoobligationtobuythemediaunlessAttorneys'depositisreceivedatleast30dayspriortothestartoftheAdvertisingMonth.InadditiontoMedia-buyingServices,Futuredonticswill

（1）trafficcopiesoftheAdvertisementstothevariousmediaoutletsthatarechosenintheGrossMedia

Budget;

（2）provideAttorneyswithweeklyreportsbasedonthecallcenterdataavailabletoFuturedontics;and（3）provideAttorneyswithcopiesofallgrossinvoicesfrommediaoutletsforwhichAttorneyshasbeencharged.

3.3AUTHORIZATIONTOACT;APPROVALS.Uponthewrittenauthorization

ofAttorneys'ChiefExecutiveOfficerorChiefOperatingOfficer,FuturedonticsisauthorizedtoactonbehalfofAttorneysinthepurchasingofadvertisingandotherformsofcommunications.Attorneysagreestoberesponsiblefornon-cancelablecontractsandincidentalchargesrelatedtosuchadvertisingandcommunications.

3.4CHANGESANDCANCELLATIONS.Attorneysmayrequestchangesor

cancellationsorrequirethataworkinprogressbestopped;provided,however,thatAttorneyswillreimburseFuturedonticsforanyunrecoverableexpense（s）.Ingeneral,thenoticerequiredtocancelorchangeamediabuyisthreeweekspriortothebroadcastdate.

3.5INDEMNIFICATIONOFFUTUREDONTICSBYATTORNEYS.FuturedonticsisactingsolelyasAttorneys'agentintheplacementofAttorneys

Advertisements.Assuch,itisauthorizedbyAttorneystopurchaseadvertisingspacewithinbudgetandAttorneysagreestoindemnify,holdharmlessanddefendFuturedonticsfromandagainstanyliabilityincurredbyFuturedonticswhileactingas

Attorneys'agent.Bywayofexample,butnotlimitation,AttorneyswillindemnifyFuturedonticsagainstanylossincurredasaresultofclaimsorproceedingsbroughtagainstFuturedonticsbasedonadvertisingapprovedbyAttorneysforpublicationorbroadcast.

3.6FEE.Futuredonticswillretain10%oftheGrossMediaBudgetascompensationforitsservicesinconnectionwithmedia-buying（"Media-buyingFee"）.Intheeventthatmediaoutlet（s）offertoruntheAdvertisementsandpayacommissioninexcessof15%toFuturedontics,AttorneysandFuturedonticswillsplitthecommissiontotheextentthatitexceeds15%oftheGrossMediaBudget.

3.7EXPENSES.InadditiontopayingFuturedonticstheMedia-buyingFee,AttorneyswillreimburseFuturedonticsforallout-of-pocketcostsarisinginconnectionwithmedia-buying.Suchexpenseswillinclude,withoutlimitation,FederalExpresschargesfortraffickingAdvertisementstomediaoutletsandpayingmediainvoicesonAttorneys'behalf.FuturedonticswilladvancesuchexpensesandsubmitinvoicestoAttorneysforreimbursementaccompaniedbysupportingdocumentation.Attorneyswillreimbu