高三英语一轮复习专题训练卷之阅读理解全国通用8政治经济类.docx

高三英语一轮复习专题训练卷之阅读理解全国通用8政治经济类.docx

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高三英语一轮复习专题训练卷之阅读理解全国通用8政治经济类

高三英语一轮复习专题训练卷之阅读理解（全国通用）：

政治经济类

1、   InancientEgypt,ashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghislead,withmoretactics（策略）.

   Onetacticinvolveswheretodisplaythegoods.Forexample,storesplacefruitsandvegetablesinthefirstsection.Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfood（垃圾食品）laterintheirtrip.Indepartmentstores,thewomen’sshoesectionisgenerallynexttothewomen’scosmetics（化妆品）section:

whiletheshopassistantisgoingbacktofindtherightsizeshoe,boredcustomersarelikelytowanderoverandfindsomecosmeticstheymightwanttotrylater.

   Besides,businessesseektoappealtocustomers'senses.Storesnoticethatthesmellofbakedgoodsencouragesshopping,sotheymaketheirownbreadeachmorningandthenfanthebreadsmellintothestorethroughouttheday.Musicsellsgoods,too.ResearchersinBritainfoundthatwhenFrenchmusicwasplayed,salesofFrenchwineswentup.

   Whenitcomestothesellingofhouses,businessesalsousehighlyrewardingtactics.Theyfindthatcustomersmakedecisionsinthefirstfewsecondsuponwalkinginthedoor,andturnitintoabusinessopportunity.ACaliforniabuilderdesignedthestructureofitshousessmartly.Whenenteringthehouse,thecustomerwouldseethePacificOceanthroughthewindows,andthenthepoolthroughanopenstairwayleadingtothelowerlevel.Theinstantviewofwateronbothlevelshelpedsellthese$10millionhouses.

1.Whydostoresusuallydisplayfruitsandvegetablesinthefirstsection?

A.Tosavecustomerstime.

B.Toshowtheyarehighqualityfoods.

C.Tohelpselljunkfood.

D.Tosellthematdiscountprices.

2.AccordingtoParagraph3,whichofthefollowingencouragescustomerstobuy?

A.Openingthestoreearlyinthemorning.

B.DisplayingBritishwinesnexttoFrenchones.

C.Invitingcustomerstoplaymusic.

D.Fillingthestorewiththesmelloffreshbread.

3.WhatistheCaliforniabuilder’sstoryintendedtoprove?

A.Thehousestructureisakeyfactorcustomersconsider.

B.Themorecostlythehouseis,thebetteritsells.

C.Anoceanviewismuchtothecustomers'taste.

D.Agoodfirstimpressionincreasessales.

4.Whatisthemainpurposeofthepassage?

A.Toexplainhowbusinessesturnpeopleintotheircustomers.

B.Tointroducehowbusinesseshavegrownfromthepast.

C.Toreportresearchesoncustomerbehavior.

D.Toshowdishonestbusinesspractices.

答案：

1.C;2.D;3.D;4.A

解析：

1.【语篇导读】本文是一篇说明文。

商家用货物的展示、商店的味道以及对物品的第一印象等的变化来刺激顾客的购买欲。

细节理解题。

根据第二段的第三句可知,买了健康食品的顾客会很高兴,因此他们会买更多的垃圾食品。

由此可知C符合题意。

2.细节理解题。

根据第三段的第二句可知,商店发现烘烤食品的味道可以刺激人们的购物欲,后面的一整天都把面包的味道吹进商店里,D项为正确答案。

3.推理判断题。

根据第四段可知,客户在刚进门的前几秒钟就做出决定是否购买,因此推断,良好的第一印象可以提高销量,所以选D。

4.主旨大意题。

本文主要讲述了商家是如何从货物的展示、商店的味道以及对物品的第一印象等的变化来刺激顾客的购买欲,换言之,也就是解释商家如何把人们变成他们的顾客的,所以选A。

【长难句分析】Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfoodlaterintheirtrip.他们知道先买了健康食品的顾客会很高兴,因此在接下来的购物过程中,他们会买更多的垃圾食品。

本句是一个复合句。

that引导的是宾语从句,whobuy...是定语从句修饰customers,sothat引导的是结果状语从句。

2、    Anewcommoditybringsaboutahighlyprofitable,fast-growingindustry,urgingantitrust（反垄断）regulatorstostepintocheckthosewhocontrolitsflow.Acenturyago,theresourceinquestionwasoil.Nowsimilarconcernsaresbeingraisedbythegiants（巨头）thatdealindata,theoilofthedigitalage.ThemostvaluablefirmsareGoogle,Amazon,FacebookandMicrosoft.Alllookunstoppable.

    Suchsituationshaveledtocallsforthetechgiantstobebrokenup.Butsizealoneisnotacrime,Thegiants'successhasbenefitedconsumers.Fewwanttolivewithoutsearchenginesoraquickdelivery,Farfromchargingconsumershighprices,manyoftheseservicesarefree（userspay,ineffect,byhandingoveryetmoredata）.Andtheappearanceofnew-borngiantssuggeststhatnewcomerscanmakewaves,too.

    Butthereiscauseforconcern.Theinternethasmadedataabundant,all-presentandfarmorevaluable,changingthenatureofdataandcompetition.Googleinitiallyusedthedatacollectedfromuserstotargetadvertisingbetter.Butrecentlyithasdiscoveredthatdatacanbeturnedintonewservices:

translationandvisualrecognition,tobesoldtoothercompanies.Internetcompanies’controlofdatagivesthemenormouspower.Sotheyhavea“God’seyeview”ofactivitiesintheirownmarketsandbeyond.

    Thisnatureofdatamakestheantitrustmeasuresofthepastlessuseful.BreakingupfirmslikeGoogleintofivesmalloneswouldnotstopremakingthemselves:

intime,oneofthemwouldbecomegreatagain.Arethinkisrequired—andasanewapproachstartstobecomeapparent,twoideasstandout.

    Thefirstisthatantitrustauthoritiesneedtomoveformtheindustria