AreportfundedbytheRIRDCexaminesthepotentialforvalueadded
productsmadefromgreentea.Thereisanincreasingmarketforthe
useofgreenteainworldwideintheuseofgreenteainbeverages,
cosmetics,nutriceuticals,medicinalsandasflavoursandfragrances.
Themedicalresearchindustryisincreasingitsfocusonpotential
diseasecuresandpreventatives.
Greenteahasanumberofcosmeticuses–asanantioxidant,
preventionofsundamagetotheskinandasanantiwrinklingproduct.
Thecosmeticsindustryusesitinsunscreens,moisturisers,
foundations,toothpasteandhaircareproducts.Greenteaisalsoa
naturalpreservativethatcanbeusedinproductsinplaceof
syntheticpreservatives.InJapan,greenteaisusedasaflavouring
forcakes,sweetsandbiscuits.
Thereisincreasingproductionofthereadytodrinkbeverages（RTD）.
TheRTDmarketcontainsgreen
teaeitherasasingleflavoureddrinkorasaningredientina
mixtureofflavours,whichareaimedatthehealthmarket.These
productscanbepackagedinavarietyofcontainersincludingcans,
bottlesandtetrapacstheyarealsoeithercarbonatedorstill.
Thehealthcaremarket（bothneutriceuticalandmedicinal）is
increasingitsuseofgreenteaintablets,
capsulesandhealthdrinks.Theteausedinthenutritional
supplementsiseitherinanextractformorasapowderedleaf.
Thebenefitsofgreenteaincludethebacterialandviralinfections
andthetreatmentofcertaintypesofcancer.
http:
//www.rirdc.gov.au/reports/NPP/00-169.pdf
WorldsupplyanddemandforgreenteaisdominatedbyChinaandJapan.
Theyproduce65percentand20percentoftheworld'scropand85
percentand5percentoftheworld'sexportsrespectively.Greentea
isalsogrowninIndonesia,TaiwanandothereasternAsiancountries.
Withtheincreasinginterestingreenteaforhealthbenefits,
countriesinWesternEurope,theUSA,CanadaandAustraliaareall
increasingtheirconsumptionofgreentea.
http:
//www.agric.wa.gov.au/agency/pubns/bulletin/bull4499.htm#markets
AnoverviewoftheAustralianmarketforgreentea.
ThereareanumberofgreenteaproductssoldinAustraliawhichare
blendsof
importedteasorAustraliangrowntea.Themajorbrandsofteaare
soldthroughsupermarketchains.Thisincludesproductsunderthe
brandsofLipton,Tetley,TwiningsandDilmah.Greenteaisclassified
asherbalorspecialitytea.In1995retailsalesofherbaltea
throughsupermarketswereworth$15.8millionandspecialityteawere
worth$23.1million.
SeveralmarketopportunitieshavebeenrecognisedwithinTasmaniaand
theotherstates.Forexample,therearespecialtyshopsdealingin
differenttypesofteaandteaextractproducts.Lesswellknown
brandstendtobesoldinhealthfoodandspecialitystores.
BusinessesoperatinginTasmaniaandotherstatesincluding
Queensland,NewSouthWalesand
Victoria,usegreenteaasaningredientforvalueaddedproducts,
suchassoaps,skincareproducts,herbalproducts,medicinalsand
foodflavouring.
AlthoughthereappearstobeasignificantdemandinAustraliafor
greenteaandgreenteaextracts,Australianproducersareunableto
meetthemarket’sdemandnecessitatingongoingimportsfromvarious
sourcesworld-wideincludingChina,Malaysiaand
Japan.
http:
//www.rirdc.gov.au/reports/NPP/00-59.pdf
Trends.
AccordingtoEuromonitor,theAustralianhotdrinksmarketisexpected
togrowtoA$1.3millionby2006.Itpredictsthatvolumegrowthwill
berestrictedtosomeextentbythematurenatureofthemarket,
neverthelessitwillcontinuetoincreaseascontinuedstrong
marketinginallthreeproductareasbringsanincreasingnumberof
consumersintothemarket.
ItsfullreportonthemarketforhotdrinksinAustraliacosts$1000.
Itprovidesdataonthelatestsales,distribution,productandmarket
sharetrendsanddevelopments.Coveringcoffee,teaandotherhot
drinks,
AccordingtoAPFoodtheextractedbeverageindustryisincreasing
withdemandforconvenientandexcitingnewproducts.Thepopularity
ofteaisstillgrowingwiththeinnovationofreadytodrink
products.
TheliquidgreenteamarketinJapangrewby46percentperannum
between1990and1999.Singaporehasalsoexperiencedayearonyear
growthof30percent.
TeagrowinginAustralia.
TheJapanesegreenteaprocessor,ItoEn,hascontractswith27
growersinAustraliawhocultivateonaverage1000haeach.
Thecompanyisplanning
tosetupextraproductionfacilitiesinVictoria'sAlexandra-Eildon
region.Theadditionalplantisneededasthecompanyhadreached
acreagecapacityatitsMountBeautyplant.Byspringthisyear,the
companyinconjunctionwithlocalfarmerswillhaveestablished130
hectaresofplantedteainVictoria.Itstargetistoproduce50,000
tonnesofteaayearby2015usingtheadditionalproduction
facilities.ItoEnhasbeeninVictoriasince1994.Thecompany
producesanddistributesavarietyofgreenteaproducts,includingan
innovativecanned,greenteabeverageknownasOoiOcha.
http:
//216.239.51.100/search?
q=cache:
IBKVh2p0C4AC:
.au/business/2001/07/09/FFXVF08PVOC.html+%22green+tea%22+australian+bureau+of+statistics&hl=en&ie=UTF-8
GreenteawasplantedinTasmaniain1993.Therearetrialsinthe
northeastwithafurthersitetobeplantedinthesouthofthestate.
GordonBrowngrowsgreenteaatAllensRivulet,southofHobartin
Tasmania.http:
//216.239.51.100/search?
q=cache:
M5P1Syy7RAMC:
.au/rural/telegraph/today.htm+%22green+tea%22+south+australia&hl=en&ie=UTF-8
TheTeaindustryforumprovidesalotofinformationaboutthetea
industry.
http:
//www.tea.org.au/forum/sub3.html
Thereiscurrently1,500tonnesofprocessedblackteaproducedfrom
700haofplantationsinAustralia.
http:
//www.rirdc.gov.au/pub/compendium/1995/pr-025.html
Astudyshowsthat30percentofconsumerspreferthe‘madein
Australia’featureonthepackaging.
http:
//216.239.51.100/search?
q=cache:
mck7xJgT-OcC:
www.rirdc.gov.au/reports/NPP/AGT-5A.doc+%22australian+tea+industry%22&hl=en&ie=UTF-8
Twiningspredictssignificantgrowthinthedemandforgreentea.
Greenteaisfoundtohavecholesterolreducingbenefits.
http:
//216.239.51.100/search?
q=cache:
lOZXjg75RXIC:
gray-seddon-
TeaconsumptioninAustralia.
ThecurrentconsumptionofgreenteainAustraliaisabout2,000
tonnesperyear.Incontrast17,000tonnesofblackteaisconsumed.
MostteadrunkisAustraliaisimported,thecountrygrowsaround2000
tonnesofblackteaandhasrecentlybegunproductionofgreentea
whichismostlyexportedtoJapan.Tasmaniansdrinkthemosttea.
Teaconsumptionisinfluencedbyageandethnicbackground.
Accordingtoanationalnutritionsurvey,adultsaged25andoverwere
morelikelytodrinktea.AdultsbornintheUnitedKingdom,Ireland
andNewZealandhadthehighestmeanintakeoftea.Morecoffeethan
teawasconsumed
byadultsaged19-44.Adultsover45consumedmoreteathancoffee.
http:
//www.abs.gov.au/Ausstats/abs@.nsf/e8ae5488b598839cca25682000131612/9a125034802f94ceca2568a9001393ce
AfullcopyofthissurveycanbepurchasedfromtheAustralianBureau
ofStatisticsatacostof$32,alternativelythepublicationcanbe
downloadedforfreeatsomelibraries.
http:
//www.abs.gov.au/Ausstats/abs@.nsf/Lookup/E6EFC36BF13206EBCA256888001CD460
Tasmaniansdrinkthemosttea
.au/mercury/mathguys/articles/1999/990129a2.htm
Australiaproduces1,600tonnesofteaeachyear.
83percentofhouseholdsusetea-bags.Eachhouseholduses600bags
peryear.
Dailyconsumptionofteais22millioncupsor44tonnesperdayand
16,060eachyear.
Teaaccountsfor18%ofalldrinks.
http:
//www.tea.org.au/cuppa/sub5.html
Manufacturers
TheMajormanufacturersareUnilever,Tetley,TwiningsandDilmah.
UnileverwithitsLiptonbrandisthemarketleaderintheAustralian
teamarket.Tetleyhasthenumbertwoposition.Howevernewcomer
Dilmahwhichenteredthemarket12yearsagoisnowvyingforsecond
place.
Unilever
Unileveristheworldslargestteacompany.InAustraliaitsbrands
includeLipton,BushellsandLanchootea.UnileverAustraliaalso
sellsreadytodrinkiceteaundertheLiptonbrand.Liptonis
Australia'snumberoneTeaBrand.Unileverhasa24percentshareof
theAustralianteamarket.LiptonTeaBagsJasmineGreenaresold
throughWoolworthssupermarkets.
UnileverAustralia
CambridgeStreet
EppingNSW2121
Contact:
Garry
升级会员 