1378国开电大本科管理英语3期末考试试题及答案.docx
《1378国开电大本科管理英语3期末考试试题及答案.docx》由会员分享，可在线阅读，更多相关《1378国开电大本科管理英语3期末考试试题及答案.docx（10页珍藏版）》请在冰豆网上搜索。
1378国开电大本科管理英语3期末考试试题及答案
2021年1月1378国开电大本科管理英语3期末考试试题及答案
20__年1月1378国开电大本科管理英语3期末考试试题及答案一、交际用语（每小题2分，共10分）1-5题：
选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1.
―Isupposethere＇11bealotofarguments.
―___________________
A.
Noproblem.
B.
1shouldimagineso.
C.
That＇sagoodidea.
[答案]B2.
―Sorry,1madeamistakeagain.
―_______Practicemoreandyou＇11succeed.
A.
Nevermind.
B.
Certainlynot.
C.
You＇rewele.
[答案]A3.
―Doyoumindif1smokehere?
―___________________
A.
No,thanks.
B.
Yes,please.
C.
Yes,betternot.
[答案]C4.
―Howdidyoumissyourtrain?
―___________________
A.
NevermindB.
What＇syourproposal?
C.
We11,Iwascaughtinthetrafficjam.
[答案]C5.
―Goodmorning，VolunteeringMatters,howcanIhelpyou?
―Goodmorning,I＇dliketofindout_______.
A.
how1couldpayonlineB.
how1couldbeeavolunteerC.
how1couldmakeanointment[答案]B二、词汇与结构（每小题2分，共30分）6-20题：
阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。
6.
1t＇s_________topointtoortalkaboutstrangersinpublic.
A.
notpoliteB.
politeC.
good[答案]A7.
John,aswellasMike_________justbeenbackfromanimportantmeeting.
A.
haveB.
hasC.
had[答案]B8.
―Whendowehavetopaythebill?
―_________December30.
A.
ByB.
1nC.
During[答案]A9.
______
isknowntoall,toomuchfatcausesheartproblems.
A.
OfB.
AsC.
For[答案]B10.
Hegaveuphisstudyincollegein_________.
A.
bundleB.
desperateC.
despair[答案]C11.
Youcangoout，_________youpromisetobebackbefore120＇clock.
A.
sofarasB.
asfarasC.
aslongas[答案]C12.
Iam_________yourearlying.
A.
lookingforwardB.
lookingforwardtoC.
lookforwardto[答案]B13.
1didn＇tfinishmyhomework.
Neither_________.
A.
didheB.
didn＇theC.
hedid[答案]A14.
Let＇sdiscusstheseproblemsatthemeeting,_________?
A.
doweB.
shallweC.
willyou[答案]B15.
Ifyouneedfurtherinformation,please_________ouroffice.
A.
contactB.
constructC.
constant[答案]A16.
I_________toknowhowoftenthebusrunsduringrushhour.
A.
occurB.
henC.
takeplace[答案]B17.
I＇musedto_________upearlynow.
A.
getB.
gettingC.
toget[答案]B18.
Let＇sgo_________thereportsonthelatestwork.
A.
toB.
withC.
over[答案]C19.
_________importantitisforkidstoimaginefreely!
A.
HowB.
WhatC.
Whatan[答案]A20.
Themanagerurgedhisstaffnotto_________thesplendidopportunity.
A.
getB.
escapeC.
miss[答案]C三、阅读理解（每小题4分，共40分）21-25题：
阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。
Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.
15Herearethreestepsthathelptomakeagoodmarketingbudget.
Step1:
OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.
Youneedtoknowhowmuchmoneyyourpanymakesmonthlyandthechangesthatmightariseinthefuture.
Althoughineflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourpanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheinethate_ceedsthee_penses,17notthetotalrevenuethatesin.
Whenyouhavedeterminedtheamountofdisposableineavailableforthepany,youshoulddeterminewherethemoneywillgo.
Step2:
DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thene_tstepishowyouplantospendthatmoney.
Threemainfactorsdecidehowyouspendmarketingfunds:
thebudgetamount,yourpaste_periences,andwhereyoucanreachtherightaudience.
Youwillstartorganizinghowtospendthefundsbasedontheamount.
Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.
Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.
Step3:
AssessdataandmakeropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.
Ultimately,marketingisdesignedtobringine_trarevenue.
18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.
Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.
19Evaluationbeginswithparingpastperformancetotheperformanceaftermarketingtheproductorservices.
However,agoodbudgetaloneisnotenough.
Youhavetotakeactionandremainmittedtofollogthroughyourplan.
Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
21.
Whatshouldthebudgetplanbebasedon?
A.
Thepany＇sreliablee_pense.
B.
Thepany＇sreliableine.
C.
Thepany＇sreliablecost.
[答案]B22.
Whatdoes“disposableine”meaninparagraph3?
A.
TotalineB.
Previousine.
C.
Netine.
[答案]C23.
Youhavetobeclearof_________whenorganizingfinancialinformation.
A.
theineande_pensesB.
themarketingfundC.
thebudgetmanagement[答案]A24.
Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.
A.
themoneyyouhaveearned,theactuale_pensesandthemoneyyouwille_pendB.
thebudgetamount,yourpaste_periencesandwhereyoucanreachtherightaudienceC.
theassetsyouhave,theproductandtheine[答案]B25.
KeepingthebudgetinmindwhenmakingmarketingdecisionswillavoidA.
usinglessthanyouearnB.
usingmoneyunnecessarilyC.
usingmorethanyouearn[答案]C26-30题：
请根据短文内窑判断给出的语旬是否正确，正确的写“T”，错误的写“F”，并将答案写在答题纸上。
Passage2Ithinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.
Heisalmostsickwhenmymotherca11s,“Herbert!
It＇sseven0＇clock!
Getup!
”Herbertanswers,“I＇ming!
”andgoesrightbacktosleep.
I＇mnotata11likemybrother.
Idon＇tliketogotobedatnightbutIdon＇tmindgettingupinthemorning.Iusual1ywakeupbeforemymothercallsme.
Ijumpoutofbedandgointothebathroomtotakeashower.
Igetdressed,brushmyteeth,bmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.
ButnotHerbert.
Hejustsleeps.
Amilitaryband（军乐队）inourbedroomcouldnotwakehimup.
Icallhimandsay,“Getup!
Mumwillbeupheretopullyououtofbedifyoudon＇tgetupimmediately!
”Buthejustsleeps.
AftercallingafewmoretimesmymotherhastoeupstairsandpullHerbertoutofbed.
It＇sthatwayeverydaywithmylittlebrother.
Perhapssomedayhe＇lllearntogetupontime,but1reallydon＇tthinkso.
26.
Themostterriblethinginlifeformylittlebrotherisgoingtoschool.[答案]F27.
Whenmothercalls,Herbertdoesn＇tanswerandremainsinbed.[答案]F28.
MymotheroftenhastopullHerbertoutofbedasherefusestogetup.[答案]T29.
SometimeswehavetosendforamilitarybandtowakeHerbertup.[答案]F30.
ThewriterthinkssomedayHerbertwilllearntogetupontime.[答案]F四、写作（共20分）
31.
根据要求写作文。
写作要求：
以秘书张强的名义，给SamSmith写一份电话留言。
来电时间：
4月6日下午3:
00出访时间：
4月11日，星期二航班号：
CZ3590起飞／到达时间：
7:
55/10:
25访问意图：
MrJames将于下周到SamSmith的办公室洽谈一项新的技术开发项目并询问对方时间是否合适，如果时间不合适，请SamSmith回电话。
参考范文ATelephoneMessageTo:
SamSmithTime:
3：
00p.m.,April6Message：
Mr.
JamesofAAApanyisscheduledtovisityourofficeonApril11,Tuesday.
HisFlightCZ3590takesofffromShanghaiat7：
55a.
m.
andarrivesinShenzhenat10：
25.
Heise_pectingtodiscusswithyouaboutthetechnicalcooperationonanewproject.
Ringbacktocheckwhetherthetimeissuitable.
From:
ZhangQiang
升级会员 