可口可乐帝国.ppt

可口可乐帝国.ppt

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MandyKovach,CallieWingo,&MeghanKirkSohowaboutthesecans?

12oz.CansVS.8oz.CansHistoryCCoca-ColawasfoundedinMay1886byDr.JohnPembertonCCoca-ColawasfirstsoldtothepublicinAtlantaatJacobsPharmacyCOnly9servingsofthesoftdrinkweresoldeachdayCSalesforthefirstyearwereonly$50CIn1888AsaGriggsCandlerboughtthecompanyandsalesincreasedover4000%CokeorCocaine?

CUntil1905,thedrinkwasmarketedasatoniccontainingcocaineCThisstoppedtheadvertisementofCoca-ColaasbeingacureforheadachesandotherillnessesCoca-ColaBottles1894wasthefirsttimeCoca-Colawasbottled1894-early1900s1905-19161915-todayMay15th1950Today300Brands-200NationsInternationalProductsInternationalProductsCanadaandBelgiumTaiwanSponsorshipsArtofHarmonyBoysandGirlsClubofAmericaChildrensMiracleNetworkFIFANASCAROlympicsSpecialOlympicsTigerWoodsFoundationPromotionsDietCokeMovieManiaGiveaway-winatriptotheSundanceFilmFestivalAmericanMusicAwardsWhatsNewRumorsvCoca-ColacontainsmaterialmakingitunsuitableforvegetariansandMuslims.vSomeproductsoftheCoca-ColaCompanycontainalcohol.Coca-ColaAdvertisingvThefirstTVadwasproducedonThanksgivingDay,1950.vInthe60s,Coca-Colasadvertisingagencystartedexperimentingwithcoloradvertising.vThedecadeendedwithoneofthemostpopularadsevercreated,the“Hilltop”Commercial,featuringthesong“IdliketobuytheWorldaCoke.”“Hilltop”CommercialvThesongwasoriginallyintendedforradiostationsonly.vStillconvincedtheadhadvalue,thecompanyapprovedmorethan$250,000forfilming.vItwasoneofthemostchallengingprojectsintheagencyshistory,butstayedalivebecauseofthebeliefoftheadsbasicmessageCoca-Colaisabondconnectingpeopletooneanother.http:

/www2.cocaCoca-Cola-Audio/VideoCenter-Coca-ColaAdvertising-1993,Cokemadeadramaticshiftinadvertisingbyintroducingthe“AlwaysCoca-Cola”campaignwhichinvolvedcomputeranimation.vThe“NorthernLights”commercialintroducedoneofCokesmostpopularsymbols,theanimatedpolarbear.PlayingwithpolarbEarshttp:

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ammem/cola:

kocl332j_01field（DOCID+lit（kocl332j_01）InternationalApproachesattheMillenniumvThenewsloganin2000,“Coca-Cola.Enjoy,”madeaglobalappealbypersuadingpeopleworldwidethatCokeaddsmagictospecialmoments.v“FirstExperience”isacommercialrelatingaboysanticipationofwhataCokewilltastelikebycomparingittoakiss.http:

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ammemkocx93n7/cola:

field（DOCID+lit（kocx93n7）Slogans1963“ThingsGoBetterWithCoke.”1970“ItstheRealThing”1975“LookUpAmerica”1979“HaveaCokeandaSmile”1982“CokeIsIt!

”1987“YouCantBeattheRealThing”1993“AlwaysCoca-Cola”http:

/www2.coca-