可口可乐帝国.ppt

1、 Favorite Ad Campaign Created By:Mandy Kovach,Callie Wingo,&Meghan KirkSo how about these cans?12 oz.Cans VS.8 oz.CansHistoryC Coca-Cola was founded in May 1886 by Dr.John PembertonC Coca-Cola was first sold to the public in Atlanta at Jacobs PharmacyC Only 9 servings of the soft drink were sold eac

2、h dayC Sales for the first year were only$50 C In 1888 Asa Griggs Candler bought the company and sales increased over 4000%Coke or Cocaine?C Until 1905,the drink was marketed as a tonic containing cocaineC This stopped the advertisement of Coca-Cola as being a cure for headaches and other illnessesC

3、oca-Cola Bottles1894 was the first time Coca-Cola was bottled1894-early 1900s1905-19161915-todayMay 15th 1950Today300 Brands-200 NationsInternational ProductsInternational ProductsCanada and BelgiumTaiwanSponsorships Art of HarmonyBoys and Girls Club of America Childrens Miracle Network FIFA NASCAR

4、Olympics Special Olympics Tiger Woods FoundationPromotions Diet Coke Movie Mania Giveaway-win a trip to the Sundance Film Festival American Music AwardsWhats New RumorsvCoca-Cola contains material making it unsuitable for vegetarians and Muslims.vSome products of the Coca-Cola Company contain alcoho

5、l.Coca-Cola AdvertisingvThe first TV ad was produced on Thanksgiving Day,1950.vIn the 60s,Coca-Colas advertising agency started experimenting with color advertising.vThe decade ended with one of the most popular ads ever created,the“Hilltop”Commercial,featuring the song“Id like to buy the World a Co

6、ke.”“Hilltop”CommercialvThe song was originally intended for radio stations only.vStill convinced the ad had value,the company approved more than$250,000 for filming.vIt was one of the most challenging projects in the agencys history,but stayed alive because of the belief of the ads basic messageCoc

7、a-Cola is a bond connecting people to one another.http:/www2.cocaCoca-Cola-Audio/Video Center-Coca-Cola Advertising- 1993,Coke made a dramatic shift in advertising by introducing the“Always Coca-Cola”campaign which involved computer animation.vThe“Northern Lights”commercial introduced one of Cokes m

8、ost popular symbols,the animated polar bear.Playing with polar bEarshttp:/memory.loc.gov/cgi-bin/query/r?ammem/cola:kocl332j_01field(DOCID+lit(kocl332j_01)International Approaches at the MillenniumvThe new slogan in 2000,“Coca-Cola.Enjoy,”made a global appeal by persuading people world wide that Cok

9、e adds magic to special moments.v“First Experience”is a commercial relating a boys anticipation of what a Coke will taste like by comparing it to a kiss.http:/memory.loc.gov/cgi-bin/query/r?ammemkocx93n7/cola:field(DOCID+lit(kocx93n7)Slogans1963“Things Go Better With Coke.”1970“Its the Real Thing”1975“Look Up America”1979“Have a Coke and a Smile”1982“Coke Is It!”1987“You Cant Beat the Real Thing”1993“Always Coca-Cola”http:/www2.coca-