雅芳总裁清华大学演讲一切皆有可能资料讲解.docx

雅芳总裁清华大学演讲一切皆有可能资料讲解.docx

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雅芳总裁清华大学演讲一切皆有可能资料讲解

雅芳总裁清华大学演讲-一切皆有可能

AndreaJung

TsinghuaUniversity-（Beijing）Oct.23rd

Goodafternooneveryone.Ican'ttellyouhowhonoredIamtobeherewithyoutotalkaboutmythoughtsonleadershipandtosharemyexperiencesasoneofonlyahandfulofwomentodayrunningamajorglobalcorporation.

AsIlookoutatallofyou....someatthebeginningstagesofyourcareers....somewellalongtheroadtoyourfuture....whereveryouareonyourownpersonalpathIcanpromiseyouaworldofopportunityandexcitement.Anythingyouchoosetodoiswithinyourreach.Howfaryougowilldependonhowhighyousetyourdreamsandhowhardyouworktoachievethem.Butwhateverpathyoutake,thefoundationprovidedbyagoodeducationwillmakesuccesscomethatmucheasier,Ipromiseyou.

Ihavesharedmyexperiencesonleadershipwithmanydifferentgroupsofpeopleallovertheworld.Butbeinghereinthecountrywheremyparentsandgrandparentswereborn-acountrytowhichIcontinuetofeelstrongemotionalandintellectualties--isanenormousprivilegeandadreamcometrue.

Iconsidermyselfarelativelyrecentmemberofanewgenerationofbusinessleadersfacedwithadizzyingpaceofchangeandaglobaleconomicandpoliticalenvironmentthatareredefinedbythedayinthistumultuous21stcentury.

IwasofferedthejobasCEOofAvonfouryearsago,andithascertainlybeenanexperienceofalifetimeformeeversince.We'vehadaspectacularsuccess,modernizingeverythingaboutthecompanyfromtoptobottom.

Withsalesthatthisyearwilltop$6.7billionUSDandastockpricewhichisatanall-timehigh,we'vecertainlyhadsomeincredibleresults.AvonhasbeennamedoneofFortunemagazine'smostadmiredcompaniesandwe'vemadeBusinessWeek'slistoftheworld'smostvaluablebrandsforthreeyearsinarow.

Youmaynotrealizethis,butAvondoesbusinessin143countriesandwesellourproductsthroughmorethanfourmillionindependentsalesrepresentativesthroughournow-famousdirectsellingdistributionmodel.

OfallthecountrieswhereAvondoesbusiness,Chinaiswithoutdoubtourfastestgrowingmarket.AvonenteredChinain1990,andwewerethefirstinternationaldirectsellingcompanytoopenourdoorshere.OvertheyearswehaveadaptedoursellingtechniquestotheuniqueneedsoftheChineseconsumer.Today,wesellourproductsinavarietyofdifferentways,withbroaddistributionthrough5,000independentBeautyBoutiques,ownedandoperatedbyentrepreneurswhoarebuildingsuccessfulAvonbusinesses.

Themajority-morethanthree-quarters--oftheseBeautyBoutiqueownersarewomen,inkeepingwithAvon'sfoundingprinciplesofprovidingbusinessandfinancialopportunitiesforwomen.Thisisreallythecoreofourbusinessvisionanditisconsistentfrommarkettomarketallovertheworld.

Today,Avonisproudlyknownas"TheCompanyforWomen"ineverycountryinwhichwedobusiness.Andourabilitytoprovidewomenwithbothqualityproductsandasignificantearningsopportunityhasbecomeanimportantcompetitiveadvantage.

ItisoneofthereasonsourbusinessinChinahasgrownsorapidlyrightfromthestart.Overthepastfouryearswehaveexperiencedrobustsalesgrowthof30%annually.In2003,weexpecttoachievetotalsalesof$150millionto$200millionU.S.dollars.WehavebecomethenumberonebrandofskincareforChinesewomen,andwe'realsooneoftheirtopthreefavoritemakeupbrands.Ourfacilitiesinclude74Branchesin27Provinces,plusa$41millionstate-of-the-artglobalmanufacturingfacilityinGuangzhou.

Goingforward,ourstrategyforAvonrecognizesChinaasthenumberonemarketintheworldforfutureexpansion,reflectingourstrongcommitmenttobringnewbusinessopportunitiestoentrepreneurialwomenineverycornerofthisgreatcountry.

（Pause）

AsIlookbacktoallthatwehaveaccomplishedoverthepastdecadeandparticularlyoverthepastfouryears,ithasbeenarealperiodofbreakoutsuccessforourcompany....breathtaking,butalsoexhausting.Therollercoasterridehasopenedmyeyestomanythings....abouttheincreasinglycomplexdemandsofrunningabusinesstoday,aboutmyowncompetenciesandtheneedtoconstantlychallengeandrenewmyowncommitmenttobeingabetterleader.

IhadnoideaatthemomentIbecameCEOthatIwouldexperiencesuchgreatfortuneandsuchgreatchallengebothatthesametime....andhowenormouslymylifewouldchangeasaresult.Noideawhatprivilege,yetwhatresponsibilitycomeswithbeingthefirstwomantoleadthecompany,tobeconstantlyscrutinizedasoneoflessthanahandfulofwomenCEOstoday-whatitwouldbeliketobalancemyChineseculturalbackground-whattheresponsibilitiesoftheofficewouldentailinthisunparalleledenvironment.Andwhatitwouldmeantobeabusinessleaderthatcoulddistinguishhimorherselfintoday'sworldwherethegameischangingbytheminute.

AsIreflectonmyrapidrisetothetopasoneofthefewwomenrunningamajorglobalcorporation,IhavefoundmyselfthinkingagreatdealaboutmyChineseheritageandhowenormouslyfortunateIamtohavebeengiventhisverypreciousgift.

IwasraisedinatraditionalChinesefamilywhereachievementwasnotdemanded,butexpected.Myfather,borninHongKong,wasasuccessfularchitect.Mymother,borninShanghai,wasthefirstfemalechemicalengineerinhergraduatingclassattheUniversityofTorontoinCanada.TheyarrivedinAmericanotspeakingawordofEnglishbutthroughhardwork,bothwereabletofulfilltheirfullpotential,andtheirsuccesshassetawonderfulexampleforme.

Myparentswerealways,andcontinuetobetoday,thesinglebiggestinfluenceinmylife.TheyraisedmybrotherandIwitharespectforthevaluesandtraditionsofourChineseheritage,yetalsowithanunwaveringcommitmenttobringusupwithalltheopportunitiesforhighereducationandadesiretoprepareustoadapttoAmericansocietyandtosucceedinthisworldofgreatchange.

MybrotherandIweregivenalltheopportunitiesofourAmericanfriends-thesameschools,thesametennislessons,thesamepianoteachers....butwehadthewonderfuladvantageinmymindofaculturalheritagethatwewerealwaystaughttobeproudof.MomandDadalwayswantedustobeproudofbeingChinese-mybrotherandIsmiletodaywhenwereminisceongrowingupinourhouse.WegrewupbelievingthatbeingChinesewasthegreatestadvantageinlife;inourhouse,everythingimportantinlifecamefromChina,wasinventedinChina,owedalltotheChinese.

Wewentonelementaryschoolfieldtripstopulpplants,wheretheytaughtushowpaperwasmade.PaperwasinventedinChina,Momsaid,afterwerelayedtheprocessinawe.OurfavoriteneighborswereItalianandinvitedusoverforspaghetti.Whenwecamehomeandraved,DadwouldremindusthatMarcoPolobroughtpastahomefromChina.NotItalian....Chinese....andsoitwent.Andhowwonderfultheyweretoinstillinusthesenseofprideinourheritagethatwehaveneverforgotten.

WhenIfirstbecameCEO,afamousAmericantelevisionjournalistinterviewedmydadandaskedhimifhealwaysknewIwouldbesuccessfulinbusiness.No,hesaid,quitetothecontrary,heworriedforyearsthatraisingmetobearespectfulChinesedaughterwouldhindermyabilitytocompeteinaworldwithwhatheconsideredtheaggressive,cutthroattraitsoftypicalAmericaCEO's.Infact,hepassedonalettertomethatIkeep,translatedfromChinesetoEnglish,inmydeskdrawer.Theletterreads:

"Remember,therearedistinctivequalitiesthatsetapartthesuccessfulChinese....strivetoexcelinallyoudo;beasuperbparentwillingtocurtailyourownpleasureforthesakeofbetternurturingyourchildren;begenerous,fair,tolerant,eagertolearnfromothercultureswhilesharingyourown.Butbeyondtheseattributes,remembertohaveanabsenceofarroganceandboastfulness;haveunfailingcourtesy,forbearance,sensitivityofothers'feelingsandaboveall,theabilitytodiffuseyourangerandgrievance,notbysurppressingthembutbytransformingthemintohelpful,positiveemotions.Inanageandenvironmentofpretension,youhaveapreciousChineseculturalheritagewhichweareproudtopassdowntoyou....."

（Pause）

Andso,withmyparentsdefinitionofdistinguishedleadershipinmydraweratalltimes,Ihavepushedforwardtoredefineaggressiveasassertive,yethopefullyneverabrasive,toinsurethatI'mtoughenoughtomaketheharddecisions,butneverunfairly,alwaystreatingpeoplewell...remindingmyselfatalltimestohavethehumilityandsensitivitywhichisexpectedintheChineseculture,adaptedtotheneedsofthepressingbusinessenvironmentwhichrequiresahealthydoseofoutwardlyexpressedconfidenceandcourage.

Inaway,myownexperiencesreflectthoseofmanywomeninthebusinessarenawhostruggletoretainthebestofwhotheyarewhilecarvingoutasuccessfulmanagementcareer.Duringmyvisithere,Ihavemetandtalkedwithsomanywomen,andIamtrulyheartenedthatthedoorsofopportunityarebeginningtoopenforwomenineveryfield.ButIalsoknowthatrealchangeisaslowprocess,soIamhopefulthatmyownexperiencesasawomanandasaleaderwillprovideavaluableperspective.

Asthecompanyforwomen,Avon'scommitmenttoprovidingdevelopmentalopportunitiesforwomenissecondtonone.Asyoumightexpect,Avonhasasolidrepresentationofwomeninseniormanagement.Infact,thiswasoneofthereasonsIjoinedthecompanyadecadeago,workingmywayuptheranksthroughareasofincreasingresponsibility.

Butinterestingly,ithasonlybeeninrecentyearsthat"thecompanyforwomen"hasalso