Introcution-to-Business-商学导论PPT-IB02.ppt

Introcution-to-Business-商学导论PPT-IB02.ppt

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2PartI:

OrganizationofaBusinessPartI:

OrganizationofaBusinessBusinessEthics&SocialResponsibilityLearningGoals1.Describeresponsibilitiesoffirmsto:

CustomersEmployeesStockholdersCreditorsEnvironmentCommunities2.ExplainthecostoffulfillingsocialresponsibilitiesKeyTermsbusinessethicscodeofethicssocialresposibilitycorporateresposibilitycustomerloyaltyconsumerismmonopolyantitrustlawderegulatedepositsinterestratesmoralediversitysexualharassmentaffirmativeaction（Br:

positivedicrimination）grievancepolicylayoffsdilemmaemployeeturnovershareholeractivisminstitutionalinvestorstradeoffResponsibilitytoCustomersResponsibleproductionpracticessafetywarninglabelsResponsiblesalespracticesWaystoEnsureResponsibilitytoCustomersRoleoffirms:

1.Establishacodeofresponsibilities2.Monitorcomplaints3.Obtain&utilizecustomerfeedbackRoleofconsumerismRoleofgovernment:

lawson-productsafety-advertising-industrycompetitionResponsibilitytoEmployeesEmployeeSafetyworkplaceProperTreatmentofEmployeesDiversityPreventionofsexualharassmentQuidproquo（交换物）HostileenvironmentEqualopportunityCivilRightsActof1964EEOC:

AffirmativeactionTypesofDiversityReligionAgeRaceBeliefsGenderWaystoEnsureResponsibilitytoEmployeesCodeofresponsibilityGrievancepolicyGoodexample:

Marriott1.setsupamediationprocess2.offersatoll-freenumberforemployeestocall3.tovoicecomplaintsinfrontofapanelofemployeesJobSatisfactionResponsibilitytoStockholdersDecisionsshouldreflectthebestinterestoftheownersTieemployeecompensationtofirmperformanceDisclosureofaccurateinformationaboutfinancialsSarbanes-OxleyAct:

thePublicAccountingReformandInvestorProtectionAct,2002ViolationsofResponsibilityCasesofmisleadingstockholders:

providemisleadingfinancialinformationthatexaggeratesfinancialconditionOracleCorp.Enron（KenLayandJeffSkillings）WorldCom（63yearoldCEOEbberssentencedto25yearsGlobalCrossing（Inflatedearnings,bankruptcy）ImClone（SamandMartha）Tyco（Dennis）StockholderActionsShareholderactivismInstitutionalinvestorsExecutiveCompensation4219808550019902000EmployeeC.E.O.XtimestheaveragecompensationofemployeesResponsibilitytoCreditorsProvideaccurateinformationMakepaymentInformcreditorsifhavingdifficultyinmeetingobligationsIffirmdoesnotpaycreditorswhatitowesthem,itmayhavetofileforbankruptcy.CasesofmisleadingstockholdersResponsibilitytotheEnvironmentProductionprocesses,aswellasproducts,canharmtheenvironmentAirPollutionLandPollutionWaystopreventfirms:

changeproduction/packagingprocesses,recyclegovernment:

specificguidelinesResponsibilityConflictsProfitabilityEnvironmentEnvironmentalexpensesvscompanyprofitResponsibilitytotheCommunityContributions:

sponsorlocaleventsFoundations:

makecharitablecontributionsCharity:

ImprovefirmsimageMaximizingsocialresponsibilitymayconflictwithmaximizingfirmvaluemayreducefirmsabilitytoprovideproductsatreasonableprices中国慈善排行榜2004中国慈善排行榜发布一张榜单上榜慈善家50位，合计捐赠款物折合10.29亿元。

2005中国慈善排行榜上榜慈善家136位，合计捐赠9.85亿元（含实物捐赠）。

2006中国慈善排行榜上榜慈善家162位，合计捐赠15.89亿元（含实物捐赠）；上榜跨国公司42家，合计捐赠款物折合4.27亿元；上榜上市公司44家，合计捐赠款物折合1.2亿元。

2007中国慈善排行榜上榜慈善家174位，合计捐赠19.1亿元（不含实物捐赠）；上榜慈善企业222家，合计捐赠20.7亿元。

2008中国慈善排行榜上榜慈善家149位，合计捐赠16.5亿元（不含物品捐赠），平均捐赠1107万元；入榜慈善企业325家，合计捐赠54.9亿元（不含物品捐赠），平均捐赠1689万元。

“2009中国慈善排行榜”入榜慈善家121位，共计捐赠18.84亿元；入榜慈善企业899家，共计捐赠117.95亿元（含物品捐赠）。

-江苏黄埔再生资源利用有限公司董事长陈光标继2008年获得“中国首善“称号后，今年获得中国慈善排行榜最高奖项“最具号召力的中国慈善家”称号，世纪金源集团黄如论、黄涛父子因现金捐赠第一名而获得“中国首善”称号，四川宏达集团董事长刘沧龙获得“2009慈善特别贡献奖”。

-此外，陈逢干、杨受成、匡俊英、王秋杨、李兆会、李清友、杨卓舒、杨勋、李爱君、孙荫环等10人被评选为“2009十大慈善家”；恒源祥、浏阳河、顶新集团、前进钢铁、加多宝、TCL、中国人寿、强生、晶龙、月朗国际等10家企业荣获“2009十大慈善企业”。

ResponsibilitiesinInternationalEnvironmentAwarenessofculturaldifferencesAvoidunethicalpayoffsEstablishethicalglobalreputationSocialResponsibility:

ExamplesAppleandIBMInvestineducationprogramsHomeDepotDonatestocommunityprogramsforhousingprojectsProvidedsuppliesandequipmentto9.11rescueeffortsCheckersProvidesjobsforinner-cityresidentsCoca-ColaSponsorsBoysandGirlsClubsSummaryBusinessethicsinfluencedecisionsFirmshavebasicresponsibilitiestocustomersemployeesstockholdersenvironmentCommunitySocialresponsibilitydecisions&impact:

p.59ConflictAmongResponsibilitiesCommunitiesEmployeesEnvironmentStockholdersCreditorsCustomersConflictAmongResponsibilitiesLearningGoals（revisited）Describeresponsibilitiesoffirmsto:

CustomersEmployeesStockholdersCreditorsEnvironmentCommunitiesExplainthecosts