Introcution-to-Business-商学导论PPT-IB02.ppt

1、2Part I:Organization of a BusinessPart I:Organization of a BusinessBusiness Ethics&Social ResponsibilityLearning Goals1.Describe responsibilities of firms to:CustomersEmployeesStockholders CreditorsEnvironmentCommunities2.Explain the cost of fulfilling social responsibilitiesKey Termsbusiness ethics

2、 code of ethicssocial resposibilitycorporate resposibilitycustomer loyaltyconsumerismmonopoly antitrust law deregulate deposits interest rates morale diversity sexual harassmentaffirmative action(Br:positive dicrimination)grievance policylayoffs dilemma employee turnovershareholer activisminstitutio

3、nal investorstradeoffResponsibility to CustomersResponsible production practicessafetywarning labelsResponsible sales practicesWays to Ensure Responsibility to CustomersRole of firms:1.Establish a code of responsibilities2.Monitor complaints3.Obtain&utilize customer feedbackRole of consumerismRole o

4、f government:laws on -product safety -advertising -industry competitionResponsibility to EmployeesEmployee Safety workplaceProper Treatment of EmployeesDiversityPrevention of sexual harassmentQuid pro quo(交换物）Hostile environmentEqual opportunityCivil Rights Act of 1964EEOC:Affirmative actionTypes of

5、 DiversityReligionAgeRaceBeliefsGenderWays to Ensure Responsibility to EmployeesCode of responsibilityGrievance policy Good example:Marriott1.sets up a mediation process 2.offers a toll-free number for employees to call 3.to voice complaints in front of a panel of employees Job SatisfactionResponsib

6、ility to StockholdersDecisions should reflect the best interest of the ownersTie employee compensation to firm performance Disclosure of accurate information about financialsSarbanes-Oxley Act:the Public Accounting Reform and Investor Protection Act,2002Violations of Responsibility Cases of misleadi

7、ng stockholders:provide misleading financial information that exaggerates financial conditionOracle Corp.Enron(Ken Lay and Jeff Skillings)WorldCom(63 year old CEO Ebbers sentenced to 25 years Global Crossing(Inflated earnings,bankruptcy)ImClone(Sam and Martha)Tyco(Dennis)Stockholder ActionsSharehold

8、er activismInstitutional investorsExecutive Compensation4219808550019902000EmployeeC.E.O.X times the average compensation of employeesResponsibility to Creditors Provide accurate information Make payment Inform creditors if having difficulty in meeting obligations If firm does not pay creditors what

9、 it owes them,it may have to file for bankruptcy.Cases of misleading stockholdersResponsibility to the EnvironmentProduction processes,as well as products,can harm the environmentAir PollutionLand PollutionWays to prevent firms:change production/packaging processes,recycle government:specific guidel

10、inesResponsibility ConflictsProfitabilityEnvironment Environmental expenses vs company profitResponsibility to the CommunityContributions:sponsor local events Foundations:make charitable contributionsCharity:Improve firms imageMaximizing social responsibility may conflict with maximizing firm valuem

11、ay reduce firms ability to provide products at reasonable prices中国慈善排行榜2004中国慈善排行榜发布一张榜单上榜慈善家50位，合计捐赠款物折合10.29亿元。2005中国慈善排行榜上榜慈善家136位，合计捐赠9.85亿元（含实物捐赠）。2006中国慈善排行榜上榜慈善家162位，合计捐赠15.89亿元（含实物捐赠）；上榜跨国公司42家，合计捐赠款物折合4.27亿元；上榜上市公司44家，合计捐赠款物折合1.2亿元。2007中国慈善排行榜上榜慈善家174位，合计捐赠19.1亿元（不含实物捐赠）；上榜慈善企业222家，合计捐赠20.7

12、亿元。2008中国慈善排行榜上榜慈善家149位，合计捐赠16.5亿元（不含物品捐赠），平均捐赠1107万元；入榜慈善企业325家，合计捐赠54.9亿元（不含物品捐赠），平均捐赠1689万元。“2009中国慈善排行榜”入榜慈善家121位，共计捐赠18.84亿元；入榜慈善企业899家，共计捐赠117.95亿元（含物品捐赠）。-江苏黄埔再生资源利用有限公司董事长陈光标继2008年获得“中国首善“称号后，今年获得中国慈善排行榜最高奖项“最具号召力的中国慈善家”称号，世纪金源集团黄如论、黄涛父子因现金捐赠第一名而获得“中国首善”称号，四川宏达集团董事长刘沧龙获得“2009慈善特别贡献奖”。-此外，陈逢干

13、、杨受成、匡俊英、王秋杨、李兆会、李清友、杨卓舒、杨勋、李爱君、孙荫环等10人被评选为“2009十大慈善家”；恒源祥、浏阳河、顶新集团、前进钢铁、加多宝、TCL、中国人寿、强生、晶龙、月朗国际等10家企业荣获“2009十大慈善企业”。Responsibilities in International EnvironmentAwareness of cultural differencesAvoid unethical payoffsEstablish ethical global reputationSocial Responsibility:ExamplesApple and IBM Inv

14、est in education programsHome Depot Donates to community programs for housing projectsProvided supplies and equipment to 9.11 rescue effortsCheckers Provides jobs for inner-city residentsCoca-Cola Sponsors Boys and Girls ClubsSummaryBusiness ethics influence decisionsFirms have basic responsibilitie

15、s tocustomersemployeesstockholdersenvironmentCommunitySocial responsibility decisions&impact:p.59 Conflict Among ResponsibilitiesCommunitiesEmployeesEnvironmentStockholdersCreditorsCustomersConflict Among ResponsibilitiesLearning Goals(revisited)Describe responsibilities of firms to:CustomersEmployeesStockholders CreditorsEnvironmentCommunitiesExplain the costs