Marketing PracticeExam Questions 50.docx

Marketing PracticeExam Questions 50.docx

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MarketingPracticeExamQuestions50

XiameninternationalCollege

PracticeExaminationPaper

AcademicYear:

13/14

ModuleTitle:

Marketing

ExamType:

PracticeExam-Multiplechoice

ExamDuration:

60minutes

Instructionstocandidates:

（egNumberofquestions,useofcalculatorsetc）

Thereare50multiplechoicequestions

Readeachquestioncarefully,considertheanswerthencircletheanswerofyourchoiceontheanswersheetatthebackoftheexaminationpaper.

Youmustonlycircleoneanswerfromthechoiceperquestion.Twoormorecirclesoranunclearmarkforanyquestionwillberegardedasawronganswer.

AnswerALLquestions

MakesurethatyourNAMEandSTUDENTNUMBERisonyouranswersheet

Module

Co-ordinator:

JohnMunro

Donotopenorturnoverthisexampaper,orstarttowriteanythinguntiltoldtobytheInvigilator.StartingtowritebeforepermittedtodomaybeseenasanattempttouseUnfairMeans.

Instructions

Makesureyourstudentnumberisonyouranswersheet.

Answerall50questionsonthisexaminationpaper.

Readeachquestioncarefully,considertheanswerthatbestanswersthequestionandthencircletheanswerofyourchoiceontheanswersheetsupplied.

Onlyoneanswer,perquestion.Twoormorecirclesoranunclearmarkforanyquestionwillberegardedasawronganswer.

Thefollowingquestionisaspecimenexample:

Whichofthefollowingisnotarecognisedorganisationalmarket?

a）Resellermarket

b）Consumermarket

c）Industrialmarket

d）Governmentmarket

Thecorrectanswerisb）

1.

Theresponsivenessofdemandtochangesinpricesiscalled?

a.Priceelasticity

b.Priceinelasticity

c.Demandelasticity

d.Demandinelasticity

2.Themajordifferencebetweenamarketingphilosophyandasellingphilosophyisthatthemarketingphilosophyincorporateswhichmajoractivity:

a.Production

b.Integratedeffortacrossthecompany

c.Selling

d.Consumption

3.Marketingisthemanagementprocessresponsibleforidentifying,anticipating,andsatisfyingcustomerrequirements:

a.Profitably

b.Amicably

c.Forcefully

d.Greedily

4.Whichtermreferstobargainingbetweenabuyerandasellertoreachanagreedprice?

a.Productpositioning

b.Pricenegotiation

c.Asellers’market

d.Targetmarketing

5.Marketingactivitieswithinafirmincludethefollowing:

a.Identifyingcustomerneedsandprovidinginformationtomakeinformedchoices

b.Convincingcustomerstobuyyourgoodsregardlessofthevalueformoney

c.Ensuringmaximumprofitabilityatminimalcost

d.Developingcorporatestrategy

6.AbrahamMaslow’s‘HierarchyofNeeds’consistsofthefollowingcategoriesofmotives:

a.Psychological,Physical,Psychic,SpiritualandFinancial

b.Profit,Planning,Promotion,PrecedentandPolitical

c.Physiological,Safety,Love,StatusandSelf-Actualisation

d.MaterialWealth,SpiritualHealth,FinancialAcumen,PowerBreakfastsandSelf-aggrandisement

7.QualitativeResearchisbestdescribedas:

a.Datawhichhasalreadybeencollectedbyanotherresearcherforanotherpurpose

b.Researchundertakentodescribecustomers’beliefs,attitudes,preferences,behaviour

c.Researchundertakentoestablishcauseandeffect

d.Exploratoryresearchwhichaimstounderstandcustomers’attitudes,values,behaviourandbeliefs

8.Apricewhichisdistinctlyhigherthanaverageandusedtoreflecthigherperceptionsofquality,statusorexclusivityiscalled?

a.Premiumpricing

b.Pushinguppricing

c.Periodontalpricing

d.Periodicpricing

9.Thebasicunderlyingconceptofmarketingis:

a.tomatchcustomerneedswithorganisationalcapabilities

b.touseadvertisingtoattractcustomers

c.todevelopnewproducts

d.tostartupbusinessessothattheycontributetothemarketplace

10.Whichofthefollowingisoneofthereasonsthatpersonalsellingcanbemoreeffectivethanadvertisingincomplexsellingsituations?

a.Personalsellingischeaperonapercontactbasis

b.Personalsellingcanreachmorecustomerswithinagiventimeperiod

c.Personalsellingcandealwithinelasticdemand

d.Personalsellingcanprobecustomerstolearnmoreabouttheirneedsandcomplaints

11.Theprocessofcreating,maintainingandenhancingstrong,valueladenrelationshipswithcustomersandotherstakeholdersisbestdescribedas:

a.demandmanagement

b.networkinterface

c.marketsegmentation

d.relationshipmarketing

12.Chooseoneofthefollowingexamplestobestillustrate‘perfectcompetition’:

a.cardistribution

b.stockexchange

c.streetmarket

d.gamblingtrade

13.AllofthefollowingareadvantagesofusingsecondarydataEXCEPT:

a.secondarydatacanbeobtainedfromeitherinternalorexternalsources

b.secondarydatacanbeobtainedmorequicklythanprimarydata

c.secondarydatausuallycostsmorethanprimarydatabutisgenerallyworththeextraexpense

d.secondarydatacanoftenprovidedataanindividualcompanycannotcollectonitsown

14.QuantitativeResearchisbestdescribedas:

a.Datawhichhasalreadybeencollectedbyanotherresearcherforanotherpurpose

b.Researchundertakenwhichisnumericallybased

c.Researchundertakentoestablishcauseandeffect

d.Exploratoryresearchwhichaimstounderstandcustomers’attitudes,values,behaviourandbeliefs

15.ThesevenPsoftheMarketingMixare:

a.Profit,Product,Process,Place,Promotion,PrecisionandPolicy

b.Production,Premises,Principles,Price,Promotion,PlaceandProtection

c.Process,People,PhysicalEvidence,Price,Promotion,PlaceandProduct

d.Profit,Plaice,Participle,Pinnacle,Pimpernel,PongandProdigy

16.Whattypeofproblemsolvingisusedwhenbuyingproductsonaregularbasisandatalowprice?

a.Routineproblemsolving

b.Rootcanalproblemsolving

c.Roofingproblemsolving

d.Revolvingproblemsolving

17.Inpositioningitsproduct,thecompanyfirstidentifiespossible:

a.marketsegments

b.propertyonwhichtobuildretailoutlet（s）

c.promotionalvehicles

d.costsandprofitmistakes

18.Product,price,place,andpromotionareallcontrollabletacticalmarketingtoolsfoundinthecompany’s:

a.positioningplan

b.marketinganalysisdivision

c.marketingmix

d.marketingsupportsystem

19.Whichoftheseisnotarecognisedmarketplaceinbusiness-to-businessmarketing?

a.IndustrialMarket

b.ResellerMarket

c.GovernmentMarket

d.StockMarket

20.Themarketingfunctionthatidentifiesthecompany’sstrengthsandweaknesseswhileconsideringitsopportunitiesandthreatsiscalled:

a.aSWOTAnalysis

b.aSWOPAnalysis

c.aSWATAnalysis

d.aPortfolioAnalysis

21.Whichofthefollowingstatementsisnottrue?

Organisationalmarketsareoftencharacterisedby…

a.Arelativelysmallnumberoflargebuyingorganisations

b.Deriveddemand

c.Reciprocalbuying

d.Impulsebuying

22.Alltheindividualsandhouseholdswhobuyoracquiregoodsandservicesforpersonalconsumptionarecalledthe:

a.totalmarket.

b.consumermarket

c.resellermarket

d.demandmarket.

23.Groupstowhichanindividualbelongsoraspirestobelongarecalled?

a.ReferenceGroups

b.InspirationalGroups

c.AnalogousGroups

d.ReflectiveGroups

24.Whenconsumersreceiveinformationthatchallengestheirbeliefsandassumptionstheymayalterthemeaningofit.Thisisknownasselective:

a.Exposure.

b.Distortion.

c.Retention.

d.Attention.

25.WhichofthefollowingisNOToneofthefivestagesofthebuyerdecisionprocess?

a.Needrecognition

b.Neuroticattachment

c.Informationsearch

d.Purchasedecision

26.Anon-profitorganisationisonethat:

a.isnotsustainable

b.hashighercoststhanrevenue

c.aimstoprovidegoodsandservicesatcost

d.aimstoachieveobjectivesotherthansimplyprofit

27.WhenCocaColaintroducedCokeZero,thiswasanexampleof:

a.Brandstretching

b.Brandextension

c.Brandrepositioning

d.Brandequity

28.Thestateofpsychologicaldiscomfortthatariseswhenaconsumertriestoreconciletwoconflictingstatesofmindiscalled?

a.Sexualorientationrelaxation

b.Cognitivedissonance

c.Lifestyledisconnection

d.Geographicdislocation

29.AllofthefollowingwouldbewaystosegmentwithinthecategoryofpsychographicsegmentationEXCEPT:

a.geographiclocation

b.occupation

c.lifestyle

d.personality

30.Agrowingnumberoffirmshaveadopteddifferentiatedmarketing.However,onedrawbacktothisapproachisthatit:

a.ishardformanagerstounderstand

b.canincreasethecostsofdoingbusiness

c.alertscompetitorsastoyourstrategy

d.isapoorstrategyinternationally

31.Whichoftheseisnotconsideredtobeapartofthecoreproduct:

a.Productfeatures

b.Productattributes

c.Mainproductbenefits

d.Productpackaging

32.Anythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionthatmightsatisfyawantorneediscalled:

a.anidea

b.ademand

c.aproduct

d.aservice

33.Whenabrandhasachievedanimpressivereputationforloyalty,performance,andquality,itcanbesaidtohave:

a.brandendurance

b.brandequity

c.brandbonding

d.brandprestige

34.Thecharacteristicofaservicewherebyitcannotbeseen,tasted,felt,heard,orsmelledbeforebeingboughtiscalled:

a.intangibility

b.inseparability

c.variability

d.perishability

35.Sponsorshipisanelementofthe:

a.marketingcommunicationsmix

b.newproductdevelopmentmix

c.distributionchannelmix

d.organisationalmentoringmix

36.Thesystematicsearchfornew-productideasischaracteristicofwhichstageinthenewproductdevelopmentprocess?

a.Conceptde