电子商务中诚信问题分析与对策毕业论文.docx

电子商务中诚信问题分析与对策毕业论文.docx

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电子商务中诚信问题分析与对策毕业论文

摘要

随着我国电子商务的快速发展，越来越多的人涉足电子商务，目前电子商务已经成为一项重要的商务形式，给人们的生产生活带来了极大的便利，与此同时电子商务诚信问题越来越突出：

如价格欺诈，发货不及时、付款不到位或不及时，商品的售后服务得不到保证，信息的安全性得不到保障等事件时有发生，针对这些问题产生的原因提出通过构建我国电子商务诚信体系来解决电子商务诚信问题，促进我国电子商务健康发展，电子商务诚信体系的建立需要政府、企业和消费者三方面共同努力来建设，本文对电子商务诚信体系建设中政府、企业及消费者所应承担的任务作了探讨。

关键词：

电子商务；诚信；诚信缺失；诚信体系

ResearchandStrategiesofthecredibilityofe-commerce矚慫润厲钐瘗睞枥庑赖。

Abstract

WiththerapiddevelopmentofelectroniccommerceinChina,moreandmorepeopleinvolvedinelectroniccommerce,atpresent,electroniccommerceisanimportantbusinessformsofproductionandlife,givepeopleagreatconvenience,atthesametimee-commerceproblemisbecomingmoreandmoreserious,suchasprice,deliveryintimeandnotfraudulentpaymentisnotinplaceornotintime,commodityafter-salesservicewithoutguaranteethesecurityoftheinformationisnotguaranteedincidentssuchastheseproblems,inthelightoftheseproblems,thecausesofproposedthroughthegovernment,enterprisesandindividualsfromthreeaspectsconstructingChina'se-commercesystemstosolveproblemse-commerce,andpromotethehealthydevelopmentofelectroniccommerceinChina.聞創沟燴鐺險爱氇谴净。

Keywords:

electroniccommerce；thegoodfaith；thelackofcredibility；integritysystem残骛楼諍锩瀨濟溆塹籟。

一、Outline

（一）Thebackgroundofthisstudy

E-commerceasanewbusinessmodelofthe21stcentury,ithasbroadprospectsfordevelopmentaroundtheworldareactivelydevelopinge-commerce.Asaninnovativeeconomicoperation,itsimpactisfeltfarbeyondthecommercialfield.E-commerceasanimportantbusinessactivitiesinChina'smoderneconomiclife,playanincreasinglyimportantroleineconomicdevelopment.Asoftheendof2010,accordingtotheChinaInternetNetworkInformationCenter（CNNIC）,thescaleofChinesenetizensreached457millionpeople,thesizeoftheonlineshoppingusersyear-on-yeargrowthof48.6%toreach161million.IResearchdataalsoshowthatin2010,theannuale-commercetransactionsamountedto4.8trillionyuan,representinganincreaseof33.5%over2009.Expectedthenextthreetofiveyears,theChinesee-commercemarketwillcontinuetomaintainasustainedandstablegrowthsteadilyyearonyeargrowthisexpectedtoexceed10trillionyuanin2013.Butontheotherhand,e-commercedevelopmentinChinahasbeenaccompaniedbyashadow,thatistheissueofintegrity.IntheB2Bfield,thefieldofC2C,andtherecentriseofBuyingOnlineactivities,lackcredibilitycausedbyvariouseventsoccurfrequently,theissueofintegrityhasbecomeanimportantbottleneckrestrictingthedevelopmentofelectroniccommerce.E-commercetorapidandsustainabledevelopment,wemustacceleratetheintegrityofthebuilding.

（二）Researchontheintegrityofe-commerce

"Integrity"isthebasisofalleconomicactivities,wewantthe"goodfaith"throughouttheenterpriseandindustrydevelopmentofthewhole,foranyactsoffraudmustbe"zerotolerance",thistoensurethatmarkettransactions,prosperous,healthyeconomicdevelopment.Theissueofintegrityine-commerceisnotveryrecent,asearlyasthebeginningofthee-commercerise,manypeopleofinsightconcernedabouttheintegrityofe-commerce,thefoundingofAlibabaputtheintegrityofmanagementasacorporatefootholdinthis2000,ChinainternationalElectronicCommerceCenterhasbeenactiveintheworkofthecorporatecreditrating,andinthecaseofaccesstothemarkettorespondpositivelytograduallyexpandthedepthandbreadth,toestablishthe"ChinaInternationalElectronicCommerceCentercreditcertificationCenter.Withthepopularityofelectroniccommerce,thepeopleinvolvedmoreandmore,theimpactofthecredibilityofe-commerceisgrowing,itsconcernmoreandmorepeople,manyscholarsfromdifferentangles,theintegrityofe-commercetheissueswere:

YaoTianxiangtherootofthegametheoryoftheintegrityofe-commerce,ChinainternationalElectronicCommerceCenterDirectorLiuJunshengideasbusinessintegrityissuesshouldberesolvedthroughtheestablishmentofthirdpartycreditrating.JiangQipingproposede-commercethroughtheestablishmentoftheintegrityofecologicalintegritymissing.ChenXinxiang,ChinaElectronicCommerceAssociation,saidthatfore-commerceindustry,itisimperativetoestablishaunifiedcross-platformdatasystemintegrity,thepersonalcreditsystemandcreditsystemofenterprisesunifytheestablishmentofadatabase,andtheestablishmentofappropriatedataanalysissystemforriskprevention.

ComparedtoChina,theconstructionofcreditsystemofforeigne-commerceisstillrelativelycomplete.Inothercountries,e-commercehasbeenpopular,ithasbecomeanimportantpartofpeople'slives.Ebay,AmazonintheworldhasaverylargemarketandtheimpactofglobalInternetcompanies,hasdevelopedinto.Foreigne-commercehasacomprehensivemechanismofmutualtrustandcredibilityofthesystem,maturemarketshaveaspecialcreditintermediariestoensurethate-commercebusinessesandindividualconsumersofcredit,goodcreditcardsystemintheUnitedStatesbutalsoforthelaunchingofthee-commercehascreatedagoodcreditprotection.

（三）Themainwork

Inthispaper,themanifestationofthee-commerceintegritytosortoutthefactorsaffectingtheintegrityofe-commercemorein-depthsystemanalysis,anumberofcountermeasurestosolvetheproblemofe-commerceintegrity.

二、Currentsituationandproblemsofe-commerceintegrity

（一）Statusandcharacteristicsofe-commercedevelopment

Onlineshopping[1]Thisnewwaytoshopformoreandmorepeoplearelovedbyalargenumberofe-commercesites（suchasAmazon,excellence,Dangdang,eBayandAlibaba'sTaobao,etc.）oftheemergencealsoattractedalargenumberofconsumers.Consumersenjoythefreedomandconvenienceofonlineshoppingwhilealsooftensubjecttofraud,poorcredibilityoftheInternethasbecomeabigcriticismofe-commerce

Asweallknow,onlineshoppingisnotliketraditionaltransactionsasseeing,hear,touchhands,theexistenceofrealfeelingsofgoods[2],abletounderstandtheinformationislimitedtoonlinepicturesandtextdescriptionofthemeansofthetransactionstendtobepaidbybanktransferandthepostofficetosendthegoods,whichgivesthelaw-breakerscantakeadvantageofconsumershavebeencheated,evenifthecomplaintsareduetothegeographicalspanandsellersofrealuncertaintyisdifficulttobehandledproperlyandtoprotect.

Creditinmostonlineconsumersinthee-commerceappearstobedynamicandchange.Thecreditisbasedonthepurchaseexperienceslowly,foreachshoppingsite,onlineconsumersfromtheinitialpreliminaryunderstandingtotheearlybrowsingunderstanding,andthentothemid-purchaseattempts,andfinallytheformationofbasictrustinthesuccessfulpurchasethistrustwiththesuccessfulpurchaseexperienceincreasesgraduallyincrease.Sitecredit,onceformed,haveanimportantroleinmaintainingthenumberofestablishedbuyers.

Ofcourse,thecredibilityofbothsides[3].Forexample,ane-commercesitesorganizedbydiscountorsweepstakes,ifusersdonotwin,itwillleadtoalargenumberofreturnbehavior,makingtheoperatoroftherisingcost,andevencausephaseloss.TherootcausesofthisphenomenonisthatInternetusersdishonesty,causingdifficultiesinbusinessoperations

Therefore,whetheronlineconsumers,networkenterprise,businessoranintermediarycompanies（suchasAlibaba'sAlipay）,theaverageofitsoverallintegrityofthewaterneedstobeimproved,otherwisetheintegrityproblemwouldseverelyhindere-commercefurtherdevelopa

（二）Theintegrityofthecontentofe-commerce

1．Themeaningofintegrity

Integrityisamoralcategory,isthesecond"identitycard"ofthecitizens,collectively,ofthedailybehaviorofthehonestandtheofficialexchangecredit.Othersdoingthingsthatis,sincere,honest,reputation,andPromisesmustbekeptandactionmustberesolute,authoritative,asgoodasgold.

2．Theintegrityofthecontentofe-commerce

E-commerceintegrityofthenetworkenvironment,eachother,trusteachother,mutualtrustasasocialpractice[4].TheInternetisavirtualsociety,virtualperformanceasyoucannotunderstandthegame,withyouthetrueidentityofthechat,itisthisvirtualnatureprovidesuswithanothernewwayoflifeandtheenvironment;butitisalsohasacertainreality,therealityofperformanceforthiscommunityprovidesuswithmanyconveniences,suchas:

shoppingcanbedonethroughe-commerceconsumers,networktransactions.Itshouldbesaidthate-commerceistheproductofthecombinationofvirtualcommunityandsocialreality.Commoditytradingthroughe-commerceisnotaunilateralbutabilateralormultilateralbuyerandsellercompleteatransaction.Forpromotinge-healthdevelopmentinthecourseofdealingbetweenthepartiestothetransaction,toestablishamutualtrustmechanism.Thismechanismmusthaveconfirmed,identifycounterpartiestrueidentityfunction,andcanprotecttheinterestsofthepartiestothetransactionwillnotbeharmed,thedamagetoberesolvedfairly.

3．Theimpactofe-commerceintheintegrityofthe

（1）Integritymanagementfore-commercebusinessestoexpandthescale

Integritymanagementtoenableenterprisestocreateafavorableenvironmentfortheenterprise,enablingbusinessescontinueddevelopment.Conversely,iftheintegrityofmanagement,theenterpriseenvironmentwillnotbeabletogetgoodprotection,firmsizeisdifficulttobeexpanded.

（2）Integritymanagementisanimportantmeanstostrengthencustomerresources

Integritymanagementwillmakecustomersincreasebusinesssatisfactionandtrustoftheenterprise.