百丽公司简介英语PPT.ppt
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Belleseekingforyoubellebel1BelleseekingforyouGroupChinaslargestclothingretailerThemainfashionfootwearandsportsapparelDirectsalessystemcovering200CityNetworkofmorethan7000.AnumberofmodernfootwearprocessingbaseandproductresearchandDevelopmentCenterFromproductdesigntotheterminalretailintegrationofsupplychainsystem.left:
Chairman邓耀right:
CEO盛百椒2Belleseekingforyou19701970BELLE(Belle)incorporatedinSoutheastAsiaBELLE(Belle)incorporatedinSoutheastAsia19981998ThesecondownbrandSTACCATO(Staccato)beganoperationsinmainlandChina19991999AgentsoperatinginHongKongfamousbrandJOY&PEACE(reallybeautifulpoem),TEENMIX(Teenmix)20012001BELLE(Belle)WomenWingoutofthenationalmarketsalesofsimilarproductsinthefirst,hastokeepstraight20022002AgentsoperatinginAmericanfamousbrandjeans(LevisSLEVI)andDOCKERS(degreeofleisurebrandYashi)20032003AformaltakeoverTEENMIX(Teenmix)brand,groupbrandreachednumberthreeExclusiveagentofglobalchainofBatabrandproductsAgenttheUnitedStatesrankedsecondinthesportsbrandNewBalanceTheUnitedStatesestablishedBellecompany,brandnameforBelleUSA20042004ActingEuropeanwell-knownsportsbrandADIDAShistoryhistory3Belleseekingforyou20052005年年ThecompanycompletedtheacquisitionoftheUnitedStatesofAmericaBelleseasonscompanyshares,toawholly-ownedholdingBelle(USA)Companylimited;20062006年年HavesportsapparelbrandNIKE(Nike),ADIDAS(Adidas)ChinaNationalagent;20072007年年InAugust14th,$48000000takeoverofItalyFILAbrandtrademarkinChinaInOctober29th,investment600000000HongKongdollarstobuyMillies(Hermione)brandchainsalescompanyInNovember11th,invested1600000000yuantobuyJiangsuSendashongashoe20082008年年InFebruary28th,to1670000000HongKongdollarbuysbeautifulPohistory4BelleseekingforyouSalessystemOurretailnetworkisdividedandmanagedby11geographicalregions.TheyareNortheasternregion,Northernregion,Northwesternregion,Shandong&Henanregion,Easternregion,Centralregion,Southwesternregion,Southernregion,Guangzhouregion,Yunnan&Guizhouregion,andHongKong&Macauregion.5BelleseekingforyouTargetmarketselectionDirectretailstoresInternetMallStorecounter6BelleseekingforyouPerfectonlineshoppingmall.Perfectonlineshoppingmall.TargetmarketselectionLargecitiesopenmorestores,smallLargecitiesopenmorestores,smallcitiestoopenlargestores.citiestoopenlargestores.AutonomousAutonomousSelecttheshoppingupafranchise.Selecttheshoppingupafranchise.Negotiatetheuseofmulti-Negotiatetheuseofmulti-brandandshoppingmalls.brandandshoppingmalls.7BelleseekingforyouSalesgrowthchart8BelleseekingforyouResearchanddevelopmentsystemComputerthree-dimensionalManualdesignEffectdiagram9BelleseekingforyouProductionsystem10Belleseekingforyou1997199819992000200420062008Thescaleofdevelopment-shoes13Brand11