高考英语二轮复习艺体生专练专题17 阅读理解广告应用文志在必得.docx

高考英语二轮复习艺体生专练专题17 阅读理解广告应用文志在必得.docx

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高考英语二轮复习艺体生专练专题17阅读理解广告应用文志在必得

专题17阅读理解——广告应用文

方法与技巧

广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。

广告应用文的特点：

标题醒目，重点突出，条理清楚。

广告类阅读材料的用词有以下“三多”特点：

一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。

命题形式：

广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。

解题技巧：

解答此类试题，可以从以下几个方面着手考虑：

一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。

广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。

在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。

根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。

广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。

对待这种题一定要稳扎稳打，力争得满分。

体验高考

[2017·北京卷]

B

Inspiringyoungminds!

TOKNOWMagazineisabighitintheworldofchildren'spublishing,bringingauniquecombinationofchallengingideasandgoodfuntoyoungfanseverymonth.

WhatissospecialaboutTOKNOWMagazine?

Well,ithasnoadsorpromotionsinside—insteaditisjampackedwithseriousideas.TOKNOWmakescomplexideasattractiveandaccessibletochildren,whocanbecomeinvolvedinadvancedconceptsandevenphilosophy（哲学）—andtheywillsoondiscoverthatTOKNOWfeelsmorelikeaclubthanjustamagazine.

What'sinside?

Everymonththemagazineintroducesafreshnewtopicwitharticles,experimentsandcreativethingstomake—themagazinealsoexploresphilosophyandwellbeingtomakesureyoungreadershaveabalancedtakeonlife.

Soundstoogoodtobetrue？

Takealookonline—evidenceshowsthatthousandsofteachersandparentsknowagoodthingwhentheyseeitandrecommendTOKNOWtotheirfriends.

HappyBirthdayAllYear！

Whatcouldbemorefunthanagiftthatkeepscomingthroughtheletterboxeverymonth?

Thefirstmagazinewithyourgiftmessagewillarriveintimeforthespecialday.

SUBSCRIBENOW

□AnnualSubscription

Europe￡55　RestofWorld￡65

□AnnualSubscriptionwithGiftPack

IncludesaMammothMap,aPassportPuzzleBooklet,andSubscription

Europe￡60　RestofWorld￡70

RefundPolicy—thesubscriptioncanbecancelledwithin28daysandyoucangetyourmoneyback.

59.WhyisTOKNOWaspecialmagazine?

A．Itentertainsyoungparents.

B．Itprovidesseriousadvertisements.

C．Itpublishespopularsciencefictions.

D．Itcombinesfunwithcomplexconcepts.

60．WhatdoesTOKNOWofferitsreaders?

A．Onlinecourses.

B．Articlesonnewtopics.

C．Lecturesonabalancedlife.

D．Reportsonscientificdiscoveries.

61．Howmuchshouldyoupayifyoumakea12monthsubscriptiontoTOKNOWwithgiftpackfromChina?

A．￡55.B．￡60.

C．￡65.D．￡70.

62．SubscribersofTOKNOWwouldget________．

A．freebirthdaypresents

B．fullrefundwithin28days

C．membershipoftheTOKNOWclub

D．chancestomeettheexpertsinperson

【文章大意】本文是一则广告，介绍了TOKNOW杂志以其独特的观点和趣味性在儿童中很受欢迎。

该杂志没有广告，内容创新，文章新颖，家长和父母都将其推荐给身边的朋友。

59．D　细节理解题。

根据文中“TOKNOWmakescomplexideasattractiveandaccessibletochildren…”可知这本杂志寓教于乐，故答案为D。

61．D　细节理解题。

根据AnnualSubscriptionwithGiftPack部分可知除欧洲外其他地区需要70英镑，所以答案为D。

62．B　细节理解题。

从“RefundPolicy—thesubscriptioncanbecancelledwithin28daysandyoucangetyourmoneyback.”可知：

28天内可以退款。

因此答案为B。

[2017·江苏卷]

A

CHRONOLOGICA

—TheUnbelievableYearsthatDefinedHistory

DIDYOUKNOW…

※In105ADpaperwasinventedinChina?

※WhenColumbusdiscoveredtheNewWorld?

※TheBritishMuseumopenedin1759?

CHRONOLOGICAisafascinatingjourneythroughtime，fromthefoundationofRometothecreationoftheInternet.Alongthewayaretalesofkingsandqueens，hotairballoons…andmonkeysinspace.

Travelthrough100ofthemostunbelievableyearsinworldhistoryandlearnwhybeingaRomanEmperorwasn'talwaysasgoodasitsounds，howtheHundredYears'Wardidn'tactuallylastfor100yearsandwhySpencerPercevalholdsaratherunfortunaterecord.

CHRONOLOGICAisaninformativeandentertainingtourintohistory，beautifullyillustratedandfullofunbelievablefacts.WhileCHRONOLOGICAtellsthestoriesoffamouspeopleinhistorysuchasThomasEdisonandAlexandertheGreat，thisbookalsogivesanaccountofthelivesoflesserknownindividualsincludingtheexplorerMungoParkandsculptorGutzonBorglum.

Thiscompletebutbriefhistoricalcollectioniscertaintoentertainreadersyoungandold，andguaranteedtopresenteventhebiggesthistoryloverwithsomethingnew！

56.WhatisCHRONOLOGICAaccordingtothetext?

A．Abiography.

B．Atravelguide.

C．Ahistorybook.

D．Asciencefiction.

57．HowdoesthewriterrecommendCHRONOLOGICAtoreaders?

A．Bygivingdetailsofitscollection.

B．Byintroducingsomeofitscontents.

C．Bytellingstoriesatthebeginning.

D．Bycomparingitwithotherbooks.

【文章大意】本文是一篇广告应用文。

文章主要介绍了历史书CHRONOLOGICA的内容、特点、合适的读者群体等。

57.B　写作方法题。

通读全文可知，本文首段介绍该书内容，接着说明该书的时间跨度，其中含有对罗马皇帝等内容的介绍，据此可知，本文是通过介绍部分内容的方法向读者推荐该书的。

故B项正确。

[2017·全国卷Ⅰ]

A

PacificScienceCentreGuide

◆VisitPacificScienceCentre'sStore

Don'tforgettostopbyPacificScienceCentre'sStorewhileyouareheretopickupawonderfulscienceactivityorsouvenirtorememberyourvisit.Thestoreislocated（位于）upstairsinBuilding3rightnexttotheLaserDome.

◆Hungry?

Ourexhibitswillfeedyourmind,butwhataboutyourbody?

Ourcafeoffersacompletemenuoflunchandsnackoptions,inadditiontoseasonalspecials.ThecafeislocatedupstairsinBuilding1andisopendailyuntilonehourbeforePacificScienceCentrecloses.

◆RentalInformation

Lockersareavailabletostoreanybelongingsduringyourvisit.ThelockersarelocatedinBuilding1neartheInformationDeskandinBuilding3.PushchairsandwheelchairsareavailabletorentattheInformationDeskandDennyWayentrance.IDrequired.

◆SupportPacificScienceCentre

Since1962,PacificScienceCentrehasbeeninspiringapassion（热情）fordiscoveryandlifelonglearninginscience,mathsandtechnology.Today,PacificScienceCentreservesmorethan1.3millionpeopleayearandbringsinquirybasedscienceeducationtoclassroomsandcommunityeventsalloverWashingtonState.It'sanamazingaccomplishmentandonewecannotachievewithoutgeneroussupportfromindividuals,corporations,andothersocialorganizations.Visitpacificsciencecentre.orgtofindvariouswaysyoucansupportPacificScienceCentre.

21．WherecanyoubuyasouveniratPacificScienceCentre?

A．InBuilding1.

B．InBuilding3.

C．AttheLaserDome.

D．AttheDennyWayentrance.

22．WhatdoesPacificScienceCentredoforschools?

A．Trainscienceteachers.

B．Distributesciencebooks.

C．Inspirescientificresearch.

D．Takesciencetotheclassroom.

23．Whatisthepurposeofthelastpartofthetext?

A．Toencouragedonations.

B．Toadvertisecomingevents.

C．Tointroducespecialexhibits.

D．TotellabouttheCentre'shistory.

【文章大意】本文是一篇广告应用文。

文章主要从购物点、就餐点、租借服务三方面介绍了PacificScienceCentre，并展示了PacificScienceCentre为人们做的贡献，呼吁人们的支持。

22.D　细节理解题。

根据文章第四段中的“Today,PacificScienceCentreservesmorethan1.3millionpeopleayearandbringsinquirybasedscienceeducationtoclassroomsandcommunityeventsalloverWashingtonState.”可知，现在PacificScienceCentre每年向130多万人提供服务，并开始把科学教育带到教室。

故选D。

[2017·全国卷Ⅱ]

A

Inthecomingmonths,wearebringingtogetherartistsfromallovertheglobe,toenjoyspeakingShakespeare'splaysintheirownlanguage,inourGlobe,withinthearchitectureShakespearewrotefor.Pleasecomeandjoinus.

NationalTheatreofChina　Beijing|Chinese

Thisgreatoccasion（盛会）willbetheNationalTheatreofChina'sfirstvisittotheUK.Thecompany'sproductionsshowthenewfaceof21stcenturyChinesetheatre.ThisproductionofShakespeare'sRichardⅢwillbedirectedbytheNational'sAssociateDirector，WangXiaoying.

Date&Time：

Saturday28April，2：

30pm&Sunday29April，1：

30pm&6：

30pm

MarjanishviliTheatre　Tbilisi|Georgian

OneofthemostfamoustheatresinGeorgia，theMarjanishvili，foundedin1928，appearsregularlyattheatrefestivalsallovertheworld.ThisnewproductionofAsYouLikeItishelmed（指导）bythecompany'sArtisticDirectorLevanTsuladze.

Date&Time：

Friday18May，2：

30pm&Sunday19May，7：

30pm

DeafinitelyTheatre　London|BritishSignLanguage（BSL）

BytranslatingtherichandhumoroustextofLove'sLabour'sLostintothephysicallanguageofBSL，DeafinitelyTheatrecreatesanewinterpretationofShakespeare'scomedyandaimstobuildabridgebetweendeafandhearingworldsbyperformingtobothgroupsasoneaudience.

Date&Time：

Tuesday22May，2：

30pm&Wednesday23May，7：

30pm

HabimaNationalTheatre　TelAviv|Hebrew

TheHabimaisthecentreofHebrewlanguagetheatreworldwide.FoundedinMoscowafterthe1905revolution，thecompanyeventuallysettledinTelAvivinthelate1920s.Since1958，theyhavebeenrecognizedasthenationaltheatreofIsrael.ThisproductionofShakespeare'sTheMerchantofVenicemarkstheirfirstvisittotheUK.

Date&Time：

Monday28May，7：

30pm&Tuesday29May，7：

30pm

21．WhichplaywillbeperformedbytheNationalTheatreofChina?

A．RichardⅢ.

B．Love'sLabour'sLost.

C．AsYouLikeIt.

D．TheMerchantofVenice.

22．WhatisspecialaboutDeafinitelyTheatre?

A．Ithastwogroupsofactors.

B．ItistheleadingtheatreinLondon.

C．ItperformsplaysinBSL.

D．Itisgoodatproducingcomedies.

23．WhencanyouseeaplayinHebrew?

A．OnSaturday28April.

B．OnSunday29April.

C．OnTuesday22May.

D．OnTuesday29May.

【文章大意】这是一篇应用文。

本文介绍了四则有关戏剧的广告，主要介绍了用不同语言演绎莎士比亚戏剧的文化盛事。

21.A　细节理解题。

第一则广告标题和该段中第三句“ThisproductionofShakespeare'sRichardⅢwillbedirected…”表明RichardⅢ将由中国大剧院表演。

23.D　细节理解题。

第四则广告标题和正文中均有Hebrew（希伯来语）的直接提示。

表演时间：

Monday28May；Tuesday29May。

只有选项D与广告原文相符。

[2017·全国卷Ⅲ]

A

SanFranciscoFireEngineTours

SanFranciscoWineryTour

Running:

February1stthroughApril30th

Thisdelicioustourgoesthroughthecity