赤峰第二届创业大赛.docx
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赤峰第二届创业大赛
赤峰市第二届创业大赛
商业计划书
项目名称:
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主营范围:
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负责人:
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撰写要求:
《商业计划书》统一用A4纸版式,字数要求在3000~5000字,文字内容要求用四号楷体字,文档保存名称为:
XXX(团队主要负责人姓名)商业计划书。
一、计划摘要
计划摘要一般包括以下内容:
项目介绍;主要产品(服务)的业务范围;市场概貌;营销策略;销售计划;项目发展计划;管理者及其组织;财务计划;资金需求状况等。
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二、项目介绍
项目介绍的内容包括:
主营产业、产品和服务、项目的竞争优势以及所处阶段等基本情况。
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三、战略规划
战略规划的内容一般包括:
项目的宗旨和目标、项目的发展规划和策略。
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四、创业组织结构
组织结构的内容包括:
团队成员间的分工、分组、协作、联系等要素之间的相互关系。
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五、产品服务
产品(服务)介绍应包括以下内容:
产品(服务)的概念、性能及特性;主要产品(服务)介绍;产品(服务)的市场竞争力;产品(服务)的研究和开发过程;发展新产品(服务)的计划和成本分析;产品(服务)的市场前景预测;产品(服务)的品牌和专利。
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六、市场预测
市场预测应包括以下内容:
市场现状综述;竞争厂商概览;目标顾客和目标市场;本项目产品(服务)的市场地位;市场区格和特征等等。
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