迪士尼业务模式战略分析.pptx
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TheEraofWaltDisneyTheEraofMichaelEisnerTheEraofMichaelEisner1BackgroundofWaltDisneySTRATEGYCHALLENGESFORWARDAnalysisandrecommendationOutline234WhathasmadeDisneysosuccessfulforsolong?
WhathasmadeDisneyStruggleattheend20thCentry?
OurrecommendationsPrinciple:
Understandthescopeofbusiness,acompanycannotdoeverything,letprofessionalsdoprofessionalthingsTwojudgmentbeforeenteringThenewareaismoreattractive,benefitourgrowth,WecangaincompetitiveadvantageinthenewareahelpusestablishcompetitiveadvantageinthealreadyholdingareathroughSynergyorVerticalIntegrationOurrecommendationsLocalizationChineseCartoonFlowtheruleofgovernment盗版很多,更容易的正版发送渠道,比如淘宝ComparisonAdvantagesanddisadvantagesnegativeargument1negativeargument2negativeargument3negativeargument4negativeargument5positiveargument1positiveargument2positiveargument3positiveargument4positiveargument5NegativePositiveSCENENegativePositiveDownlodpremimumTemplateat:
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