迪士尼业务模式战略分析.pptx

1、Welcome to Disney WorldWelcome to Disney WorldGroup 4Group 41Background of Walt DisneySTRATEGYCHALLENGES FORWARDAnalysis and RecommendationsOutline234The Walt Disney is a Company that is commonly known as Disney worldwide.It is an American diversified multinational mass media corporation that has it

2、s headquarter in Burbank,California.World of Disney1.Studio of EntertainmentWorld of Disney2.Theme ParksNameLocationOpen timeCalifornia DisneylandLos Angeles,USA1955Orlando Disney WorldOrlando,USA1971Disneyland ParisParis,France1983Tokyo DisneylandTokyo,Japan1992Hong Kong DisneylandHong Kong,China20

3、05Shang Hai DisneylandShang Hai,ChinaOn-buildingWorld of Disney3.Media NetworksWorld of Disney4.Consumer Products1Background of Walt DisneySTRATEGYCHALLENGES FORWARDHISTORYOutline234The Era of Walt DisneyFounder of DisneyPhoto?The Era of Walt DisneyThe Era of Michael EisnerThe Era of Michael Eisner1

4、Background of Walt DisneySTRATEGYCHALLENGES FORWARDAnalysis and recommendationOutline234What has made Disney so successful for so long?What has made Disney Struggle at the end 20th Centry?Our recommendationsPrinciple:Understand the scope of business,a company cannot do everything,let professionals d

5、o professional thingsTwo judgment before enteringThe new area is more attractive,benefit our growth,We can gain competitive advantage in the new area help us establish competitive advantage in the already holding area through Synergy or Vertical IntegrationOur recommendationsLocalizationChinese Cart

6、oonFlow the rule of government盗版很多，更容易的正版发送渠道，比如淘宝ComparisonAdvantages and disadvantagesnegative argument 1negative argument 2negative argument 3negative argument 4negative argument 5positive argument 1positive argument 2positive argument 3positive argument 4positive argument 5NegativePositiveSCENEN

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8、reDownlod premimum Template at:-Downlod premimum Template at:-Target DiagramHigh aims to a successful presentation1Conduct a test run of your presentationPrepare technology and mediaCreate a handout and speakers notesDesign slides in PowerPointCollect and structure contentsDefine goals&analyse targe

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10、holder text.This text can be replaced with your own text.This is a placeholder text.This text can be replaced with your own text.This is a placeholder textIf you dont want to use the size of the fonts as used in this placeholder it is possible to replace it by selecting different options.This text c

11、an be replaced with your own text.This is a placeholder text.The text you type keeps the same style and formatting as the placeholder text.This text can be replaced with your own text.Your textYing and Yang for your presentationSCENECommon symbols for clear illustrationsHeadline BHeadline ADownlod p

12、remimum Template at:-Downlod premimum Template at:-Concept1234Click to add textAdd text 1Add text 2Add text 3Your Text HereDownlod premimum Template at:-Downlod premimum Template at:-Hereon,you should pay attention:Fast and effective creation of your presentationAppealing visualization of your conte

13、ntsImproved performingApply a collection of regularly used slides.Pay attention to a clear and comprehensible file deposition,so that contents can be found at any time.Use colors and the layout of your corporate design.Create of text slides and numbers descriptive graphics and pictures“.Practice a c

14、onvincing appearance.Personal speech and interaction with the audience.2Downlod premimum Template at:-Downlod premimum Template at:-ConceptConceptConceptConceptClick to add textAdd text 1Add text 2Add text 3Your Text HereDownlod premimum Template at:-Downlod premimum Template at:-ConceptConceptConce

15、ptConceptClick to add textAdd text 1Add text 2Add text 3Your Text HereDownlod premimum Template at:-Downlod premimum Template at:-Impress your audience with clear 3D shapes.PlaceholderThe text you type keeps the same style and formatting as the placeholder text.This text can be replaced with your ow

16、n text.This is a placeholder text.PlaceholderIf you dont want to use the size of the fonts as used in this placeholder it is possible to replace it by selecting different options.This is a placeholder text.ComparisonDownlod premimum Template at:-Downlod premimum Template at:-Division 2Departments and service areas can be visualized with an image Division 1CoreCompetencesDescribe e.g.your businessDivision 3Demonstrate your core competenceSCENE4Your profile illustrated as puzzle Demonstrate with c