最新最全众筹商业计划书完整版模板.docx

最新最全众筹商业计划书完整版模板.docx

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最新最全众筹商业计划书完整版模板

最新最全标准

商业计划书模板

设计人:

＿＿＿＿＿＿＿＿＿＿＿＿＿＿

日期:

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评价：

成绩：

教师：

日期：

一、企业概况

企业名称:

____________________________________________________________________________________________________________________________________________________________

法律形式:

_______________________________________________________________________________

联系地址:

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________

电话:

________________________________电子信箱:

_________________________________

经营范围：

[]制造业[]服务业[]批发商[]零售商

商业计划简介

产品服务

我们提供一个免费“借书还书”的平台，将那些没有用处的书籍利用起来，借给那些想看书的人，例如某位顾客家里有闲置着的书，而有某位顾客恰巧想看此书，通过O2O平台，从而达到满足双方的目的，其后我们还可以出售一些正品书籍，还有方便提供书友交流书籍的书籍专属空间。

顾客

1有书闲置的书友；

2需要借书的书友；

3想要买书的书友。

所有者

（姓名、地址、资质、企业中的作用、相关经历）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

吸收就业人数___________________________________

启动资本

投资___________________________________

运营资本___________________________________

总计___________________________________

资金来源

业主的储蓄_________________________________

合伙人出资_________________________________

民间借贷_________________________________

银行贷款_________________________________

二、商业构想和市场分析

商业构想描述

（如需求、谁是顾客、满足顾客需求的产品或服务、如何吸引顾客等）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

三、主营产品

产品或服务的详细描述

产品/服务

（1）

（2）

名称

规格（例如大小，颜色，

质量等）

包装

售后服务

产品/服务

（3）

（4）

名称

规格（例如大小，颜色，

质量等）

包装

售后服务

四、定价计划

产品/服务

（1）

（2）

顾客可接受的价格

高；中；低

高；中；低

竞争对手的价格

高；中；低

高；中；低

本企业定价

本企业定价的理由

折扣空间

有（%）无

有（%）无

产品/服务

（3）

（4）

顾客可接受的价格

高；中；低

高；中；低

竞争对手的价格

高；中；低

高；中；低

本企业定价

本企业定价的理由

折扣空间

有（%）无

有（%）无

五、选址计划

企业的位置

企业选址计划的描述

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________选择此地的理由

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

通过以下渠道销售货物或服务来吸引顾客：

[]个人[]零售商[]批发商[]其他人

选择这种分销方式的根据

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

六、促销计划

启动促销

向顾客宣传新企业开张的计划活动（比如通过印刷品、小册子、海报、报纸文章、电台广告、开业庆典等。

还要调查各种不同促销方式的费用）

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_______________________________________________________________________________

七、法律形式

企业的法律形式为：

_______________________________________