战略合作建议书.docx

战略合作建议书.docx

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战略合作建议书

篇一：

长期战略合作建议书

关于××××有限公司

与××××有限公司长期战略合作

建议书

为了深化××××有限公司和××××有限公司多年来的良好合作关系，充分利用××××有限公司在省内建材行业的丰富资源和从业经验，充分利用××××有限公司在水泥行业的品牌信誉和领袖地位，突出互补优势，实施强强联合，通过创新新型工贸合作伙伴关系，在供应链和销售渠道建设上开展全面长期的战略合作，以提升合作双方的市场竞争力，实现合作共赢目的，特提出本建议书。

一、行业背景

㈠水泥行业集中度越来越高，为水泥市场价格的合理回升和稳定创造了有利条件。

往水泥行业散（企业散）、乱（竞争乱）、差（效益差）的局面。

㈡绝大多数水泥企业装备先进，管理规范，产量和质量普遍提升，区域供应保证能力大大提高，企业的赢利能力和综合实力得以加强，行业的话语权和抵抗市场风险能力也越来越强，为水泥行业的整体健康和快速发展奠定了基础。

㈢围绕水泥企业服务的建材贸易企业也得到了长足进步，部分优秀的经销企业在激烈的市场竞争中脱韧而出，他们从业经验丰富，资源充足，资金雄厚，物流畅通，渠道成熟，具备为水泥企业提供最佳服务的综合能力和实力，能真正起到企业和市场的桥梁和二传手的作用。

㈣两型社会建设和众多重点工程的投入（地铁、高铁、高速公路和水利等），为水泥企业提供了巨大的市场空间和广阔的发展前景，也为建材贸易企业大展身手提供了很好的发展平台。

尽管目前供需矛盾依然存在，市场竞争仍然非常激烈，落后产能的淘汰任务还很艰巨，但有了当前良好的行业基础和发展局面，从总体上看，在未来的“十二五”期间，水泥行业还将迎来一个更好的黄金发展时机，也是建材企业做大、做精、做强的绝好机遇。

二、企业背景

㈠××××水泥有限公司

××××有限公司自成立以来，以资本和管理为纽带，先后并购和改造××、××、××、××等省内知名水泥企业，并在合适的市场新建了多家水泥企业，经过几年的发展，旗下近二十家水泥生产企业遍布××省的各个市场角落，占据了××水泥产量的半壁江山，成为××省水泥行业的水泥航

母和领军企业。

同时，通过不断的资源和管理整合，企业的管理水平得以不断提升，在省内的行业领袖地位越来越突出。

随着企业产能和市场的不断扩大，对原材料供应商和水泥销售商的队伍要求会越来越高，培养和发展一批资金势力雄厚、从业经验丰富、原材料资源充足、市场开拓能力强、综合服务优良的战略合作伙伴，成了湖南南方水泥的当务之急。

㈡××××××有限公司

××××有限公司自成立以来，一直以××水泥为服务重点，多年来双方合作非常愉快和默契，合作领域也越来越宽，不仅成为了××水泥优秀的××、××、××供应商，还逐步成长为××××公司的水泥销售大客户，从供销两头竭诚为××××公司提供最优质和满意的服务，为××××公司的快速发展作出了最大的努力，也从中总结和积累了丰富的为终端企业服务的从业经验。

依托××××公司的支持和配合，借助××××公司和××××公司等资源平台，伴随着××××公司的高速发展，本公司也在不断壮大，稳定、充足的供应基地，准确、及时的物流保障，周到、贴心的优质服务，雄厚、充足的资金实力，为本公司赢得了良好的市场信誉和客户口碑。

三、合作方式

实施供销互保、货款联动的运作模式，即用原材料供应来保证水泥销售，相互促进，水泥销售货款全部从原材料供应款中转付。

既加快了资金周转，又减少了水泥销售的应收帐款，还确保了水泥货款的安全。

四、合作目标

㈠近期目标：

2012年销售××××有限公司××万吨以上。

㈡中期目标：

未来3到5年销售××××有限公司水泥××万吨以上。

㈢长期目标：

哪里有××××有限公司的水泥，哪里就有××××有限公司的服务。

五、合作内容

㈠水泥销售

1、包装水泥和散装水泥合并计量。

2、各水泥生产企业的销量合并计量。

3、重点工程用水泥合并计量。

4、各子公司（含控股公司）的销量合并计量。

5、当水泥资源紧张时，在资源保障上给予倾斜。

㈡原材料供应

1、以水泥销售货款为限，等额供应原材料。

2、扩大原材料供应品种，在现有××××供应品种的基础上，增加其它原材料品种的供应。

3、在同等条件下，给予优先采购政策。

4、生产企业的原材料供应合并计量和转款。

㈢政策支持

1、转款支持

××××有限公司为××××有限公司设置专门的原材料和销售结算帐户，将供各水泥生产企业的所有原材料货款汇总到原材料结算帐户，统一进行内部转帐，然后再将转到销售结算帐户上的货款分配到各水泥生产企业

作为水泥销售货款。

2、融资支持

一是采用货款联保方式进行担保贷款。

二是当原材料货款不足时，收取承兑汇票并给予六个月免息。

3、结算支持

原材料货款按月结及时结算，并在当月将货款及时转款到销售结算帐户上予以分配。

4、运输支持：

散装水泥运输上给予支持和配合。

篇二：

引入战略合作的建议书

关于引入战略合作伙伴的建议书

总公司领导：

您们好！

在2011年前******归属于**部门管辖，我公司属于**定点**企业，一直以来，业务较稳定；在2011年以后，因政策原因，****纳入**管辖，印务公司在总公司的支持下，争取到两年的过渡期（2011年—2012年），于今年底过渡期结束，我们将面临新一轮的招标。

我公司以目前的设备、资质及注册资金等条件，还达不到招标的门槛，保守估计还需增加投入**万资金，且还只是能达到招标的条件，能否中标还得***公关等方面投入。

自从***定点起，我们也一直在通过各种渠道公关关系，但这是需要时间和资金投入的，短期很难建立有益的关系网。

因此，结合以上情况，再综合考虑失标的风险，我们建议引入战略合作伙伴，理由如下：

一、合作伙伴**公司是多年的**定点企业，关系网深厚。

作为交通**运输企业，**公司与**部门交往较多，在多年的业务往来中，已建立了稳定的人脉关系，但和***部门的合作关系相对较少，人脉关系网络也相对薄弱。

而**公司与**部门已有多年的合作基础，在人脉关系网上已建立相对稳定的关系群，并具备一定的优势。

因此，双方公司合作，可取长补短，在人脉关系网上能弥补本公司的不足。

二、有合作伙伴的加入，可顺利达到招标条件

***招标对定点承印单位的注册资本、厂房面积、设备先进化程度、质量体系认证等都有明确的资质要求，在我公司暂时达不到招标条件的情况下，引入多年**定点企业—**公司，就可以借助其力量顺利参与新一轮招标。

三、可规避为满足招标条件增加投入带来的财务风险

若由我公司自行参与招标，需要进行设备更新、厂房扩建，预计资金投入需要为****万元，而既使对硬件设备花费大投入，也很难确保顺利通过招标，这就为公司带来巨大的财务风险。

而走合作之路，只需将公司原有设备及人员移至**公司，不会产生太多费用。

四、与**公司有多年业务往来，较易建立合作关系

***公司与我公司有多年的业务往来，对其企业经营者的人品及能力也有较深的了解，通过半年多的交流和沟通，**公司已与我公司初步达成合作意向，具体细节还在进一步商谈。

五、可减少企业的经营风险。

***市作为开始实行道路**由“税改增”的新政策试点，即**又将纳入***管理。

而合作公司本身就是****定点**企业，与***公司进行合作可规避新政策在本省的实施，对公司造成经营业务上的影响，减少公司的经营风险。

六、合作更有利于公司长远发展

与**公司合作，我公司将整体搬迁至合作公司，空出的场地可另作他用，或进行其它项目的投资，均可额外增加经济收益。

如总公司对于今后

**业的发展前景看好，便可投入资金对原厂区进行重新规划改造（包括对厂房的改造、新设备的购置），有充分的时间谋划今后的发展。

综上所述，为了公司的将来考虑，与***公司合作利大于弊。

一旦合作成功，就可实现企业优势互补、资源共享，增强市场竞争力，达到共赢的目的，为公司今后的发展壮大奠定坚实的基础。

特此建议，望总公司采纳！

**********有限公司

***年**月***日

篇三：

合作建议书1

合作构想建议书

昆明金美房地产开发有限公司：

感谢贵司的信任并邀请德思参与“丽水金沙”的代理销售执行及贵司其它开发项目的合作商谈，我司将高度重视并十分珍惜此次与贵司的合作机会！

通过2010年8月8日项目现场的实地考察及与贵司杨总的沟通交流，2010年8月15日与贵司杨总、梁总的再次沟通和交流，在分析讨论了东川的市场因素、各项资源和贵司目前的战略后，我司谨以真诚向贵司表示：

我司十分希望通过“丽水金沙”的代理销售执行，与贵司确立广泛而长远的合作关系。

一、丽水金沙项目

根据沟通和交流的结果，就项目合作构想建议如下：

1、针对贵司丽水金沙商业街项目的剩余商业面积，如贵司同意，我司将整合公司最强的销售力量进驻，进行扫尾销售；

2、我司销售团队除丽水金沙商业街项目的销售外，在征得贵司同意下，还可以配合贵司东川其它项目的运作，配合贵司同步先期展开东川房地产市场的调研，以为贵司其它项目的运作提供相应支持。

二、战略合作构想

鉴于贵公司后续项目尚未启动，为先期对项目市场有充分的了解，为贵司项目运作提供相应策略支持，建议金美地产、德思地产形

成战略合作关系，德思将作为金美地产外脑，在金美地产项目的不同运作阶段提供支持，本战略合作为框架形式，不构成要约，金美地产

思地产将在尽可能的情况下为金美地产提供以下技术支持：

■针对贵司目前几个项目的战略构想，我司将在尽可能的情况下，利用公司资源，协助贵司进行企业战略研究、实施战略规划；

■对贵司目前意向项目，协助公司进行开发策略制定，对投资可行性调研分析等提供建设性意见；

■针对贵司拟开发项目，协助贵司进行宏观形势研究，市场调研分析，地块条件分析等；

■针对贵司拟开发项目，协助贵司进行项目战略定位、开发策略制订、经济测评等；

■如贵司有明确需求，我司将利用公司资源，在尽可能的情况下为贵司提供项目信息，供贵司决策参考；

■协助贵司进行政府公关；

■在贵公司项目不同运作阶段提供技术支持和建议。

以上建议，敬请贵司参考，具体合作建议（如有需要）将在贵司首肯基础上形成更为详细方案。

专此奉达，即颂商祺！

昆明德思房地产营销策划有限公司

2010年8月15日

篇四：

绿城物业-居安逸战略合作建议书

前言······························································································································3第一部份居安逸简介··································································································41.公司简介················································································································································41.1居安逸（中国）家居服务连锁机构的背景······························································51.2居安逸服务项目介绍·········································································································61.3居安逸家居服务的优势·····································································································62.居安逸的公司架构以及企业文化······························································································72.1居安逸的经营模式···············································································································72.2居安逸的公司架构···············································································································82.3居安逸的企业文化···············································································································8第二部分国内外及杭州家居服务市场分析····························································101.家居服务市场综述···························································································································101.1欧美国家家居服务行业现状························································································101.2亚洲发达国家家居服务行业现状···············································································111.3国内家居服务行业现状··································································································122.杭州市家居服务市场综述············································································································142.1杭州市居民消费家居服务状况······················································································142.2杭州市家政行业提供服务状况······················································································162.3杭州市家政服务业存在的问题·····················································································16第三部分绿城物业-居安逸战略合作意义······························································171.居安逸高端生活助理项目的理解·····························································································171.1项目的特性分析·················································································································181.2.项目优势·······························································································································181.3.项目劣势·······························································································································192.居安逸家居服务项目为绿城物业带来的价值···································································202.1常规性服务方面·················································································································202.2委托、经营性服务方面···································································································202.3提升业主生活品质方面···································································································212.4居安逸的服务有助于促进学习型社区的建设························································222.5便民服务································································································································223．配合项目发展建议·························································································································22第四部分推广策略及战略规划················································································231.准备工作···············································································································································231.1内部管理体系健全···········································································································231.2资料准备·······························································································································24

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1.3人员培训·······························································································································241.4居安逸员工的职业规划··································································································252.推广计划········································································································································262.1媒体宣传·······························································································································262.2投放策略·······························································································································273.居安逸的战略规划···························································································································273.1居安逸品牌传播的目标划分：

····················································································273.2居安逸战略目标规划········································································································27

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绿城物业-居安逸战略合作建议书

前言

我司十分荣幸有机会能和浙江绿城物业管理有限公司建立战略合作伙伴关系，就共同开发高端管家市场、为广大绿城房产的业主提供贴心服务等事宜，现呈交绿城物业-居安逸战略合作建议书一份，敬请参阅。

此建议书主要分四部分：

第一部份介绍我司居安逸（中国）家居服务连锁机构的公司背景及服务品牌；

第二部分介绍国内外以及杭州市家居服务市场的现状及行业发展前景；

第三部分是我司通过调查研究及分析后对绿城物业-居安逸战略合作项目的理解和定位，并详细论述居安逸和绿城物业的互补之处以及合作后能为绿城物业所带来的价值；

第四部分是关于项目的推广策略及发展战略规划。

凭着我司独特的经营模式、高素质的管理人才以及系统、全面的策划包装，我们有信心与贵公司通力合作、相互支持与信任，全面整合物管、家政、生活助理、家事代行等服务，将绿城物业早日打造成中国多门类、专业化物管服务的航母。

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第一部份居安逸简介

幸福是什么？

有一种快乐叫做天伦之乐，有一种幸福叫做居