商务英语教案_精品文档.doc

商务英语教案_精品文档.doc

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商务英语教案

Chapter1InternationalBusinessEnglish

I.SuggestedTeachingPlan

Objectives

Studentswillbeableto:

1.understandthekeyideaoftheinternationalbusiness（business,internationalbusiness,thescopeofinternationalbusinessactivities,internationalrisk,internationalbusinesslaw,commercialcredit,managementofinternationalbusinessandbriefintroductiontoWTO）;

2.mastersomebasictermsofinternationalbusinessEnglish（economicsurplus,portfolio,parentcompany,turnkeyproject,collection,weightmemo,T/T,D/D,etc.）;

3.conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;

4.completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.

Timeallotment

1stperiodpre-readingactivities（familiarizingnewwords,warming-upquestionsandbackgroundinformation）

2ndperiodwhilereading（highlightsofthetext）

3rdperiodhighlightsofthetext

4thperiodafter-readingactivities

II.TeachingMethod（s）

1.pptor

2.teachergiveslecturemainlyor

3.studentsread,teacherasksquestionswithdetailedexplanationor

4.askstudentstodopptforpresentation

III.ExplanatoryNotesonTechnicalTerms

1.economicsurplus－profitorthemoneythatremainsafteralltheexpensesarepaid.

2．Portfolio－thelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.

3．aparentcompany－holdingcompany.

4．turnkeyproject－aprojectundertakenbyacontractor.

5．expropriation－takingaway（property）ordispossessing（sb.fromanestate,etc.）.

6．collection－obtainingpaymentofadebt,e.g.abill,cheque,etc.

7.correspondentbank－abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace（esp.inaforeigncountry）.

8.insurancepolicy－adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.

9.insurancecertificate－asimplifiedinsurancepolicy.

10.weightmemo（note）－anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.

IV.Detailedreading

Pre-readingtasks

Warming-upquestions

1.Howmuchdoyouknowaboutinternationalbusiness?

2.Canyousaysomethingaboutthebasicpurposeofbusinessactivities?

3.Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?

Contents

1.WhatisBusiness?

lTraditionally,exchangeortradeforthingspeoplewantedorneeded

lTechnically,theproduction,distribution,andsaleofgoodsandserviceforaprofit

lTheprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplus

2.WhatisInternationalBusiness?

lAsafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.

lTheinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedinonecountryandoperatinginoneormoreothercountries__andthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.

3.TheScopeofInternationalBusinessActivities

lPhysicalgoods－productsfrommining,petroleum,agricultureandmanufacturingactivities

lTransactionsinservice－construction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation

lFinancialareas－commercialandinvestmentbanking,securities,andinsurance

lCommunicationmedia－radio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.

l*foreigndirectinvestment－investmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.

*portfolio（有价证券）investment－forthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.

*differentwaysoffinancinginforeigndirectinvestment－notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.

*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.

4.InternationalRisk

lIncludefinancial,political,regulatory,andtaxrisks

lFinancialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddive