商务礼仪的英语 论文.docx

商务礼仪的英语 论文.docx

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商务礼仪的英语论文

泉州师范学院

毕业论文

EtiquetteonBusinessIntercourse

谈商务交际中的礼仪

Abstract:

Withthedevelopmentofthesociety,businessmenfacemoreandmoreexchangesandcompetition.Everyenterprisemustexperiencecooperationandcompetition.Thereisasayingthatforasuccessfulbusinessenterprise,18%ofsuccessdemandsprofessiontechnique,82%demandsvalidofsocialinteractionofcommunication.Establishingagoodimageinbusinessactivitiesandhandlingpublicrelationshipwellindistractingenvironmenthavebecomethebasicrequirementsofimprovingtheircompetitivenessandbettercooperation.Therefore,goodbusinessetiquetteisanimportantmeanstoestablishmutualrespect,trustfriendlyandgoodcooperativerelationswithotherbusinessmen.

Inaddition,businessetiquetteisthebasicstandardprincipleinsocietyanditalsoisnecessaryforbusinessmentounderstandandmasteritwhentheydealwithotherbussinessmen.Thelevelsofetiquettewhichpeoplepresentdirectlyreflectthequalitiesofthemoderncivilizationsinhistimeaswellasthesymbolofthebusinessorganization’simages.Sothebusinessmenshouldpaymuchmoreattentionontheetiquetteofthebusinessintercourse，includestheetiquetteofbusinessreceptions,theetiquetteofbusinessinvitations,theetiquetteofbusinessentertainments,theetiquetteofbusinessvisitationsandtheetiquetteofpresentinggifts.However，inthebusinessactivities，differentnationshavedifferentvaluesandorientation.Alsoinbusinessculture,differentcountrieshavedifferentcustoms,differentetiquettehabits,etc.Moreover,thebusinessetiquetteisinfluencedbydifferentcultureandcustoms,itisnotenoughtolearnthebusinessetiquette,weshouldalsounderstandandrespectdifferentculturalcontext,keepingfirmlyinmindthecustomers’thetabootopic,onlybywhichcanpromotebusinesscommunicationeffectively.

Keywords:

BusinessintercourseBusinessetiquetteCulture

【摘要】

随着社会的发展，企业面临越来越多的交流和竞争。

合作与竞争，是企业的必行之路。

俗说，一个成功的企业，18％需要专业技术．82％需要有效的人际。

在商务活动中树立良好的形象，在纷杂的环境下更好的处理公共关系，已经成为提高自身的竞争力和更好的合作洽谈效果的基本要求，因此具有良好的商务礼仪更是建立双方相互尊重，信任，宽容，友善的良好合作关系的重要手段。

在商务交往中，商务礼仪是社会的基本准则，也是商业界人士在处理与他人的关系必备的。

一个人的礼仪水平直接反映他所处的那个现代文明的素质，也反映一个商业组织的形象,因此商业界的人士在商务交往中应该更加注意商务接待礼仪，商务邀请礼仪，商务娱乐礼仪，商务拜访礼仪和礼品馈赠与接受这些商务礼仪。

但是，在商务活动中不同民族对于不同价值观念有不同取向，在商务文化中，不同国家有不同的风俗习惯、不同的礼仪习惯等，而且商务礼仪也会受到不同国家的文化，风俗的影响，所以仅仅知道这些商务礼仪是往往不够的，我们也应了解，尊重不同的文化背景，牢记顾客禁忌的话题将能有效促进商务交流。

【关键词】

商务往来,商务礼仪,文化

Content

Introduction

AstheChineseeconomyisdevelopingrapidly,theintercoursebetweencountriesisalsobecomingfrequentlittlebylittle.Facingthefiercecompetitionofbusiness,alotofbusinessmenwishtomakemorepartnersknowaboutthereputationofcompaniesandhavealeadingroleincompetitivebusinesssociety.Inordertobuildagoodimageandgetmoredeals,companiesshouldtakethebusinessetiquetteofbusinessintercourseintoconsiderationandrespectdifferentculturebackgrounds,suchastheetiquetteofbusinessreception,theetiquetteofbusinessvisit,theetiquetteofpresentinggiftsindifferentcountries.

Ingeneral,itislikelytohavebusinessintercoursewithpeoplewhocomefromdifferentcountriesorhavelittlecommoninwiththeircustoms,religionsandotherfactors.Tosomedegree,thesefactorswillcauseasignificanteffectonbusinessetiquette.Withaviewtoreducethechanceofbeingmisunderstoodandleavingbothofpartiesintheembarrassedpositiononbusinessintercourse,showoursincererespectforandleaveangoodimpressiononcooperators,weshouldbeawareoftheimportanceofdifferentbusinessetiquetteindifferentcountries.Owingtothedevelopmentofeconomyandtheintercoursebetweendifferentregionsorcountries,weareinurgentneedoflearningdifferentbusinessetiquetteinbusinessintercourse.Thispaperwillmainlytellsomethingimportantaboutbusinessetiquetteinbusinessintercourse.Havingagoodcommandofthedifferentbusinessetiquetteofdifferentcountriesiscloselyrelatedtowhetherwecanhavethebigopportunitytobuildagoodcommunicationrelationshipwithourcooperators.Bylearningandobeyingavarietyofbusinessetiquetteondifferentbusinessoccasionsandindifferentcountries,wecanestablishratherlong-termrelationshipwithourbusinesspartnerswhocomefromdifferentcountries.

1.Anoverviewofetiquetteonbusinessintercourse

Inmoderncommodityandmarketeconomy,businessintercoursehasbecomeverycommon,thereforeeveryofusshouldknowandlearnsomeknowledgeaboutetiquetteofbusinessintercourseindifferentcountries.However,thecontentofbusinessintercourseisextremelyabundantandtherangeisveryextensive.Theknowledgeaboutetiquetteofbusinessintercourseisratherabundant,becauseeachcountryhasitsownspecialetiquette.

Theetiquetteofbusinessintercourseisastandardetiquettewhichisusuallyusedindealingwiththerelationshipofbusinessintercourse.Inbusinessintercourse,eachofusshouldshowrespectforpeoplebymeansofobservingsomeruleswhichareestablishedbypeoplethroughsocialpractices.Theprocessofbusinessetiquetteistotelluswhatwecandoandhowweshoulddoincommunicatingwithothers.Ifwedoinadecorousway,wewillbuildalongandpleasantrelationshipwithourfutureclientsandcustomers.Puttingyourselfinother’sshoesisabasicprinciplewhichisnotonlyusedinbusinessintercourse,butalsoinmakingfriendsinourdailyworkandlife.Asaresult,learningandusingbusinessetiquetterepresentpeople’sinnercultivationandqualityandisanartistinthenormalbusinessinteraction.Whenwecommunicatewithothers,itisofimportancetobefamiliarwiththeskillsofbusinessetiquetteandthedifferentculture.Moreover,ourqualitywillbeimprovedandlifewillbebeautifiedifweareingoodcommandoftheseusefulbusinessetiquetteofbusinessintercourse.Besidesthese,itcanquickenthesocialinteraction,improvethepersonalrelationshipandpurifythesocialatmosphere.

1.1Thefunctionofbusinessetiquette

Withthedeepdevelopmentofmarketsociety,allkindsofbusinessintercourseareontherise.Businessetiquettehasbecomemoreandmoresignificantandplaysamoreimportantroleinbusinessintercourse.Thefunctionofbusinessetiquetteistoenhancequalityandimage,establishstableandfriendlyrelationshipandmaintainthegoodimageofenterprisesandperson.Moreover,businessetiquettecrystallizesfeelingsandconciliatespersonalrelationship.Ifmenwhoengagingindoingbusinessobservetheprinciplesofbusinessetiquetteontheirowninitiativeandrestrictthemselves,theywillcommunicatewell,respectforoneanother,trusteachotherandpromotebusiness.Sobusinessetiquetteisacombinedembodimentofcompanies,cultureandemployers,onlydowefollowbusinessetiquette,theimageandcultureofcompanywillbeimprovedtoamoresatisfyinglevel.

1.2Thetypesofbusinessintercourse

Businessintercourseisverycommonandplentifulincompetitivesociety.Itisdividedintothreekinds:

businessreception;businessvisit;presentofgiftsinbusinessintercourse.Indealingwithbusiness,weoftenrunintothesebusinessintercourses,itisveryusefulforustolearnsomeknowledgeaboutbusinessetiquette.Theetiquettevariesfromcountriestocountries.

2.Etiquetteofbusinessreception

Theetiquetteofbusinessreceptionisthebehaviorofbusinesspersonnelwhoengaginginbusinessreceptionactivitiesshouldbeobserved.Increasingcompetitionandafullrangeofinterpersonalcommunicationencourageustochangeandperfectthecurrentbusinessetiquetteinordertoestablishasuitableandmoderncommercialsociety'snewetiquette.Atthesametime,thechangingofsocialculture,economyandtechnologymaketheetiquetteofbusinessreceptionhasbecomemoreandmoresignificant.

Whatshouldwedowhenwemeetourguestsatthefirsttimeinbusinessreception?

Itiswelcome.Welcomeistheformofthemostbasicandimportantlinkinthesocialcommunicationreceptionactivities.Itcanexpressmaster’sfriendlinessandcourtesy.Especiallymeeting,whatisthemostimportantthingistoleaveagoodimpressionontheguest.Thereasonisthatafirstgoodimpressiontendstobecomealastingimpressionanddecideswhetherthebusinesswillsucceedorfail.Moreover,aniceimpressionwillbecomethelongaffection,caller’sfirstimpressiondependsontheproprietiesandattitudesofdeskclerk.Therefore,eachenterprisesupervisorandeveryemployeeshouldhaveagoodknowledgeofbusinessreceptionetiquettetodealwithbusiness.

2.1Thebehaviorofreceptionpersonnel

Whatdothequalitiesweshouldownasreceptionpersonnel?

Thereceptionpersonnelmustbearticulate,generousandhavedecentbehavior.Forwomen,theyshouldavoidwearingtoomanydecorationsandcosmeticshouldbeelegantasmuchaspossible.Differentcountrieshavedifferentrequirementsofclothes.InChina,womenshouldnotwearrevealingclothes.BecauseChineseareconservative.IfwegotoTessiecountry,wemustnotwearthecross.ThereasonisthatpeoplebelieveinCatholicismandthecrossmeansominouswhichmakesthemveryunhappyandthinkthatwedon’trespecttheirculture.

Ifthevisitorisanimportantguestwhohasmadeanappointmentinadvance,weshoulddeterminethecorrespondingreceptionspecificationsandprogramsaccordingtothevisitor'sstatus,identity.Receivinggeneralvisitorsintheofficeaskustolistenmore,speakless.

　2.2Theetiquetteofintroduction

Businessreceptionstartsfromintroductionasallbusinessactivitiesbeginfrombusinessreception.Theintroductionisanimportantmeansofbuildingalastingrelationshipbetweenparties.I