学年第二学期商务英语学生讲义1 答案.docx

学年第二学期商务英语学生讲义1 答案.docx

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学年第二学期商务英语学生讲义1答案

UnitOneCompanyProfiles

PartIWordsandExpressions

•外资企业foreignenterprise

•合资企业jointventure

•合作企业cooperativeenterprise

•龙头企业alocomotive

•国有企业state-ownedenterprise

•私营企业privately-ownedenterprise

•荣誉企业honorableenterprise

•优质企业qualifiedenterprise

•一级企业classAenterprise

•跨国公司multinationalcompany

•母公司parentcompany

•子公司subsidiarycompany

•总公司headoffice

•分公司branchoffice

•代表处representativeoffices

•上市公司listedcompany

•私人股份有限公司privatelimitedcompany

•拳头产品coreproduct

•环保型产品environment-friendlyproduct

•专业生产经营specializein,engagein,handlearangeofbusinessincluding…

•占地面积coveranareaof…

•年产量withanannualoutput

•具有自营进出口权beingentitledtoself-importandself-exportrights

•奉行坚持..原则；以..宗旨,在…方针指导下

abidebytheprinciplesof…,adheretotheaimsof…,basedonthemottoofthecompany

•产品销往productshavebeendistributedto

•获得奖项rankthetitles

•通过ISO9000质量认证

begrantedtheCertificateofISO9000InternationalQualitySystem

1）Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits

turnover.

2）Themoneyacompanymakesaftertakingawayitscostsisitsprofit.

3）Acompanywhichismorethan50%ownedbyaparentcompanycalledasubsidiary.

4）Theemployeesinaparticularcountryorbusinessarecalledtheworkforce.

5）Thepercentageofsalesacompanyhasinaparticularmarketisitsmarketshare.

6）Themainbuildingorlocationofalargeorganizationisitsheadoffice.

7）Thecostofacompany’ssharesisitsshareprice.

PartIISomethingyoumaytalkaboutwhendescribingacompany

1）Whenitwasstarted

2）thecompany’slineofbusiness

3）itsproducts

4）Itssalesfigures

5）thetotalnumberofemployees

6）itsheadquarters

7）Whetheritdoesbusinessoverseas.

8）Whereitsplantsarelocated（amanufacturingcompany）.

9）Howmanybranchesorretailoutletsithas（aretailorganization）.

10）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.

Example:

A:

Couldyoutellussomethingaboutyourcompany?

B:

Ourcompany,establishedin1978,hasnowbecomeoneoftheleadingexportersofkitchen

appliancesinourcountry.

A.Whereareyourheadquarters/headoffice?

/Whereisthecompanybased?

B:

OurheadofficeisinHongKong.

A:

Whatareyourmainproducts?

/Whatlineofbusinessareyouin?

B:

Ourcompanymakes/manufactures/turnsoutkitchenappliances.

A:

Whataboutthesizeofyourcompany?

B:

Wehave10specialistsubsidiariesathomeand6permanentrepresentativeofficesabroad.

We’vealsosetupmorethan20jointventuresinthehomemarket.

A:

That’sunbelievable.Thenhowmanyemployeesworkinyourcompany?

B:

Thetotalnumberofemployeesisaround3,500.

A:

Whatarethecompany’sannualturnover?

B:

Totalsaleslastyearwerearound$600,500,000.

PartIIIMatchthesectorstotheexamplesofproductsorservicestheyoffer.

•1.chemicalsA.computerprogramming

•2.constructionB.supermarkets

•3.financeC.plastics

•4.ITD.cancerdrugs

•5.mediaE.bridges

•6.pharmaceuticalsF.creditcards

•7.retailingG.airservices

•8.telecommunicationsH.trucks

•9.transportI.women’smagazines

•10.vehiclemanufacturingJ.telephoneservices

Unit2ProductPresentation

PartI

1.Definition:

Whatisapresentation?

Referenceanswer:

Apresentation,inthebroadestsense,iseveryencounteryouhavewithevery

personyouevermeet.It'swhenyousitsquirminginaninterviewer'schairtryingtobeeloquent

whenyouareaskedwhyyouleftyourlastjob.Morespecifically,however,whenwetalkabout

thebusinesspresentation,itcouldmeanwheneveryouareaskedtoappearinfrontofoneormore

peopleforthepurposeofexplaining,educating,convincing,orotherwiseconveyinginformation

tothem,youhaveapresentation.

2.PresentationTips

PresentationTips

a）Knowyoursubjectmatterandyourobjectives

b）Knowyouraudience

c）Writeoutyourpresentationcompletelyoratleastadetailedoutline

d）Rehearsethepresentation

e）Usethepropervisualaids

f）Useeasy-to-understandlanguageapplicabletothegroupyouarepresentingto

g）Useyourpersonalexperiencestohelpillustrateyourpoints

h）Keepeyecontactwiththegroup

i）Gatherfeedbackfromyouraudience

j）EndyourpresentationwithaQuestionandAnswersession.

3BasicPresentationStructure

1）IntroductionTopicOutlinePart1Part2Part3/4etc.SummaryConclusionInvitingquestions

PartIILanguagefocusandvocabulary

a）Introduction:

Goodmorning.Myname’s…I’mthemarketingmanager

Goodafternoon.I’mPeterJohnson,IrepresenttheABCCorporation

LadiesandGentlemen,it’sanhonortohavetheopportunityto….

Welcometoourcompany.IknowI’vemetsomeofyou,butjustforthebenefitofthoseIhaven’t,myname’s…

b）Topic

I’dliketotalktoyouabout…

I’mgoingtopresenttherecentdevelopmentof…

Thesubjectofmytalkis…

Thefocusofmypresentationis…

c）Outline/mainparts

I’vedividedmypresentationintofourparts.Theyare…

I’llbedealingwiththreeareas.

Thesubjectcanbelookedatunderthefollowingheadings…

Wecanbreakthisareadownintothefollowingfields:

firstly…secondly…thirdly…finally...

d）Summary

I’llbrieflysummarizethemainissues.

Tosumup…

Inbrief….

e）Conclusion

Asyoucansee,therearesomeverygoodreasons…

I’dliketoleaveyouwiththefollowingidea.

Inconclusion…

f）Invitingquestions

I’dbegladtotryandansweranyquestions.

Andnow,ifthereareanyquestions,I’llbehappytoanswerthem.

IfyouhaveanyquestionsI’lltrytoanswerthem.

Thestructureoftheoralpresentationiscrucialforonemainreason:

onceyouhavearticulatedastatement,theaudiencecannot"rehear"whatyouhavesaid.Inreading,whenyoudonotunderstandasentenceorparagraph,youcanstopandrereadthepassageasmanytimesasnecessary.Whenyouarespeaking,however,theaudiencemustbeabletofollowyourmeaningandunderstanditwithouthavingtostopandconsideraparticularpointyouhavemade,therebymissinglaterstatementsthatyoumakeasyoumovethroughyourpresentation.Tohelpyouraudiencefollowwhatyousayeasily,youmustdesignyourpresentationwithyouraudience,particularlytheirlisteninglimitations,inmind.

维持升幅tosustainanincrease到达最高点toreachapeak

保持不变toremainconstant/stable降到最低点tobottomout/levelout

正值…之际ontheoccasionof代表onthebehalfof

承蒙盛情邀请atthegraciousinvitationof年会annualmeeting

商界的朋友们friendsfromthebusinesscommunity

营销报告会marketingpresentation

销售代表salesrepresentative销售记录salesrecord

顾客满意度customers’satisfaction生产商manufacturer

零售商retailer批发商merchantwholesaler

佣金商commissionagent服务代理商facilitatingagent

经销渠道distributionchannel营销目标marketingobjective

战略营销strategicmarketing目标市场targetmarket

潜在的风险和机遇potentialthreatsandopportunities可控因素controllablecomponents

销售业绩salesperformance

Presentationsarecommunicatingwithanaudienceinaformatinwhichoneormoresenderspresentasetofinformationtooneormorereceivers.Thissoundslikeaverybroaddefinitionandalittleconfusing,butpresentationshaveevolvedtobeverycomplicatedintoday’sworld.Youmaybecalledontopresentusingnoequipment,oryoumayhaveawhiteboard,slideprojector,overheadprojector,orbeamprojectavailable.ItisbecomingmorecommonnowtohaveavirtualpresentationovertheInternetusingsomesoftwarethatallowsdisplayofyourpresentationthroughapresentationormeetingclientorstandardbrowserwindow.Inalmostallcases,though,formalpresentationsfollowtheIntro,MessageandSummaryformat.Ineachofthecasesabove,yourpresentationofthepresentationmaterialswilltakeadifferentamountoftimeandrequiredifferentskills.Ifyouaremakingalivepresentationtoalargecrowd,youshouldpreparewellorganizedmaterialswithstronggraphicsandsharpenyourpublicspeakingskills.

ManypeoplesaythefutureofpresentationtechnologywillinvolvebeamprojectorsandtheInternet.Beamprojectorsusedtobeextremelyexpensive,butpriceshavecomedownsharplyinrecentyearstothepointthattheyarenowaffordableforevensmallcompanies.TheInternetisbecomingamoreandmorepopularplaceforpeopletopresentideasinastructuredformat.ThedevelopmentoftechnologiesforhigherqualitytransmissionofaudioandvideowillmakethefutureofInternetpresentationsaricherexperience.

PartIIIFollow-uppractice

1TrytoexplainthefollowingwordsandphrasesinEnglishandmakesentences

2Fillintheblankswiththewordsandphrases.

marketsharebreakdownretaildistribute

runthroughatyourleisurecommissioninstock

atlonglasttargetsynchronizesector

intermsofmarketpenetrationmarketdemand

1）Thecomputercompanywasforcedtoreducepricestokeepits_____________.

2）The______________foraproductisaffectedbyitsprice.

3）Pleasegivemea___________ofthoseincometaxtotalsbyagegroups.

4）Wewill______ourcampaignatyounghome-buyers.

5）AsIwasinhastetoleaveforameetingyesterday,Ijust___________thislistoffiguresanddidn’tnoticeit.

6）____________wefoundoutwhatreallyhappenedtoourlastdelivery.

7）ThelaunchdateforthisnewproductisthefirstofMay2006andwillthen______________toourmainretailoutlets.

8）MrBrown___________________tosetupabranchinLondon.

9）Pleasefillintheform______________andpostittous.