Secondary info table.docx
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Secondaryinfotable
DTRInfo
National
Keyissues
PwCsources
Heinekensources
Currentavailability
Others
Currentavailability
Others
Macroinfo
GDP（98-02annualtotalvalue,percapita,growthrateandfuturetrend）
Population（98-02total,structureandfuturetrend）
Income（98-02total,percapita,regionalpattern,disposableandfuturetrend）
Urbanisation（98-02total,regionalpatternandfuturetrend）
Regulatory（Foreigninvestmentpolicies）
Breweryindustryoverview（98-02annualproductionvolume,value,growthrate,productsstructureandfuturetrend）
Beerindustryoverview（98-02annualproductionvolume,outputvalue,growthrate,productsegmentationandfuturetrend）
Marketsize/share
98-02annualtotalproductionvolume
98-02annualtotalsalesvolume
98-02annualtotalsalesvalue
98-02annualimports
98-02annualexports
01-02annualproductionvolumebyregions
01-02annualproductionvolumebyproductslines
01-02annualproductionvolumebykeyplayers
01-02annualproductionvolumebykeybrands
Competition
Keymarketplayers（companiesprofiles）
∙Revenue>RMB0.3billion/year
∙Productionvolume>100Ktons/year
Pricingstrategies
Salessystems
Keybrands
Marketpositions（competitiveedges）
Annualreports（listedcompanies）
Analystreport（securitycompanies）
Distribution
Typicaldistributionmodels（weaknessandstrength）
Keycompetitors’salessystems
Keynationaldistributors
Keydistributorsintargetprovinces
Credittermsofdifferentdistributionlevels
Profitabilityofdistributors
Customers
Potentialcustomerbase
Keycharacteristics
Customersegmentation
M&Acases
MainM&Aactivitiesinlast2years
ProsandconsofdifferentM&Amethods
Provinces
Keyissues
PwCsources
Heinekensources
Currentavailability
Others
Currentavailability
Others
Macroinfo
GDP（98-02annualvalue,growthrate,percapitaandfuturetrend）
Population（98-02total,structureandfuturetrend）
Income（98-02total,percapita,regionalpattern,disposableandfuturetrend）
Urbanisation（98-02total,regionalpatternandfuturetrend）
Regulatory（Foreigninvestmentpolicies）
Breweryindustryoverview（98-02annualproductionvolume,value,growthrate,productsstructureandfuturetrend）
Beerindustryoverview（98-02annualproductionvolume,outputvalue,growthrate,productsegmentationandfuturetrend）
Marketsize/share
98-02annualtotalproductionvolume
98-02annualtotalsalesvolume
98-02annualtotalsalesvalue
01-02annualproductionvolumebyproductslines
01-02annualproductionvolumebykeyplayers
01-02annualproductionvolumebykeybrands
Competition
Keymarketplayers（companiesprofiles,suchasJVorpartners,productioncapacity,01-02production/salesvolume,localmarketshare,salesoutsidetheprovince）
Pricingstrategies
Salessystems
Keybrands
Localmarketpositions（competitiveedges）
Distribution
Typicaldistributionmodels（weaknessandstrength）
Keycompetitors’salessystems
Keydistributorsintargetprovinces
Credittermsofdifferentdistributionlevels
Profitabilityofdistributors
Customers
Potentialcustomerbase
Keycharacteristics
Customersegmentation
M&Acases
MainM&Aactivitiesinlast2years
ProsandconsofdifferentM&Amethods
Dataform
Form1:
Marketsize/Share
1998
1999
2000
2001
2002
Size
Share
Size
Share
Size
Share
Size
Share
Size
Share
Productionvolume（10Ktons）
Salesvalue（10Ktons）
Salesvalue（millionyuan）
Productionvolumebykeyplayers
Keyplayer1
Keyplayer2
Keyplayer3
Keyplayer4
Keyplayer5
Salesvolumebyproductslines
Productline1
Productline2
Productline3
Productline4
Productline5
Salesvolumebykeybrands
Brand1
Brand2
Brand3
Brand4
Brand5
Form2:
Competition
Keyplayer1
Keyplayer2
Keyplayer3
Keyplayer4
Keyplayer5
Productioncapacity（10Ktons）
Productionvolume（02）
Salesvolume（02）
Marketshareintheprovince
JVornot?
Partners
Pricingstrategy
Salessystem（salesteam,network,etc.）
Keybrandsandtheirsalespercentage
Others
Form3:
Distribution
Distributor1
Distributor2
Distributor3
Distributor4
Distributor5
Geographicscope
Salesvolume（02）
Profitability（02）
Network
Keyoutlets
Keybrandsandtheirshares
Otherissues:
∙Typicaldistributionmodels（prosandcons）
∙Keycompetitorsdistributionstrategy
∙Profitabilityofdistributors
M&Acases
Keyissues:
∙MainM&Acasesinlast2years
∙KeyM&Amethodsandcomparison
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