网络网上购物英语作文大全.docx

网络网上购物英语作文大全.docx

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网络网上购物英语作文大全

Question:

Whatdoyouthinkofonlineshopping?

1.Whatistheonlineshopping?

2.Whataretheadvantagesofonlineshopping?

3.Whatarethedisadvantagesofonlineshopping?

4.Examplesweusuallyseeaboutonlineshopping.

5.Whatpeopleareworriedabout?

Answer:

Thecontentofonlineshopping

Onlineshoppingistheprocesswherebyconsumersdirectlybuygoodsorservicesfromasellerinreal-time,withoutanintermediaryservice,overthe.Itisaformof.Anonlineshop,eshop,e-store,internetshop,webshop,,onlinestore,orvirtualstoreevokesthephysicalanalogyofbuyingorataorina.TheprocessiscalledBusiness-to-Consumer（B2C）onlineshopping.WhenabusinessbuysfromanotherbusinessitiscalledBusiness-to-Business（B2B）onlineshopping.

In1990createdthefirstWorldWideWebserverandbrowser.Itopenedforcommercialusein1991.In1994otheradvancestookplace,suchasonlinebankingandtheopeningofanonlinepizzashopby.Duringthatsameyear,introducedSSLencryptionofdatatransferredonline,whichhasbecomeessentialforsecureonlineshopping.Alsoin1994theGermancompanyintroduceditsfirstonlineshoppingsystem.In1995launcheditsonlineshoppingsite,andin1996appeared.

Inrecentyears,onlineshoppinghasbecomepopular;however,itstillcaterstothemiddleandupperclass.Inordertoshoponline,onemustbeabletohaveaccesstoacomputer,abankaccountanda.Shoppinghasevolvedwiththegrowthoftechnology.AccordingtoresearchfoundintheJournalofElectronicCommerce,ifonefocusesonthedemographiccharacteristicsofthein-homeshopper,ingeneral,thehigherthelevelofeducation,income,andoccupationoftheheadofthehousehold,themorefavourabletheperceptionofnon-storeshopping.,Enrique.（2005）TheImpactofInternetUserShoppingPatternsandDemographicsonConsumerMobileBuyingBehaviour.JournalofElectronicCommerceResearch,Aninfluentialfactorinconsumerattitudetowardsnon-storeshoppingisexposuretotechnology,sinceithasbeendemonstratedthatincreasedexposuretotechnologyincreasestheprobabilityofdevelopingfavourableattitudestowardsnewshoppingchannels.

Onlineshoppingwidenedthetargetaudiencetomenandwomenofthemiddleclass.Atfirst,themainusersofonlineshoppingwereyoungmenwithahighlevelofincomeandauniversityeducation.Thisprofileischanging.Forexample,inUSAintheearlyyearsofInternettherewereveryfewwomenusers,butby2001womenwere%oftheonlinepopulation.

Themainideaofonlineisnotjustinhavingagoodlookingthatcouldbelistedinalotofsearchenginesortheartbehindthesite.Italsoisnotonlyjustaboutdisseminatinginformation,becauseitisalsoaboutbuildingrelationshipsandmakingmoney.Mostly,trytoadopttechniquesofonlineshoppingwithoutunderstandingthesetechniquesand/orwithoutasoundbusinessmodel.Rather

thansupportingtheorganization'scultureandbrandname,thewebsiteshouldsatisfyconsumer'sexpectations.Amajorityofconsumerschooseonlineshoppingforafasterandmoreefficientshoppingexperience.Manyresearchersnotifythattheuniquenessofthewebhasdissolvedandtheneedforthedesign,whichwillbeusercentered,isveryimportant.Companiesshouldalwaysrememberthattherearecertainthings,suchasunderstandingthecustomer'swantsandneeds,livinguptopromises,nevergooutofstyle,becausetheygivereasontocomeback.Andthereasonwillstayifconsumersalwaysgetwhattheyexpect.theorycanbeusedintermsofonlineshopping,becauseonlineshoppingisbecomingmoreandmorepopularandawebsitethatwantstogainmoreshopperswillusefourmajorprinciplesofMcDonaldization:

efficiency,calculability,predictabilityandcontrol.

Organizations,whichwantpeopletoshopmoreonlinewiththem,shouldconsumeextensiveamountsoftimeandmoneytodefine,design,develop,test,implement,andmaintainthewebsite.Alsoifacompanywantstheirwebsitetobepopularamongonlineshoppersitshouldleavetheuserwithapositiveimpressionabouttheorganization,soconsumerscangetanimpressionthatthecompanycaresaboutthem.Theorganizationthatwantstobeacceptedinonlineshoppingneedstoremember,thatitiseasiertoloseacustomerthentogainone.Lotsofresearchersstatethatevenwhenasitewas"top-rated",itwouldgonowhereiftheorganizationfailedtoliveuptocommonetiquette,suchasreturninge-mailsinatimelyfashion,notifyingcustomersofproblems,beinghonest,andbeinggoodstewardsofthecustomers'data.Organizationsthat

wanttokeeptheircustomersorgainnewonesshouldtrytogetridofallmistakesandbemoreappealingtobemoredesirableforonlineshoppers.Andthisiswhymanydesignersofwebshopsconsiderresearchoutcomesconcerningconsumerexpectations.ResearchconductedbyElliotandFowell（2000）revealedsatisfactoryandunsatisfactorycustomerexperiences.

Advantagesofonlineshopping

1.Convenience

Onlinestoresareusuallyavailable24hoursaday,andmanyconsumershaveInternetaccessbothatworkandathome.Otherestablishmentssuchasinternetcafesandschoolsprovideaccessaswell.Avisittoaconventionalretailstorerequirestravelandmusttakeplaceduringbusinesshours.

Intheeventofaproblemwiththeitem–itisnotwhattheconsumerordered,oritisnotwhattheyexpected–consumersareconcernedwiththeeasewithwhichtheycanreturnanitemforthecorrectoneorforarefund.Consumersmayneedtocontacttheretailer,visitthepostofficeandpayreturnshipping,andthenwaitforareplacementorrefund.Someonlinecompanieshavemoregenerousreturnpoliciestocompensateforthetraditionaladvantageofphysicalstores.Forexample,theonlineshoeretailerincludeslabelsforfreereturnshipping,anddoesnotchargearestockingfee,evenforreturnswhicharenottheresultofmerchanterror.（Note:

IntheUnitedKingdom,onlineshopsareprohibitedfromchargingarestockingfeeiftheconsumercancelstheirorderinaccordancewiththeConsumerProtection（DistanceSelling）Act2000.

2.Informationandreviews

Onlinestoresmustdescribeproductsforsalewithtext,photos,andmultimediafiles,whereasinaphysicalretailstore,theactualproductandthemanufacturer'spackagingwillbeavailablefordirectinspection（whichmightinvolveatestdrive,fitting,orotherexperimentation）.

Someonlinestoresprovideorlinktosupplementalproductinformation,suchasinstructions,safetyprocedures,demonstrations,ormanufacturerspecifications.Someprovidebackgroundinformation,advice,orhow-toguidesdesignedtohelpconsumersdecidewhichproducttobuy.

Somestoresevenallowcustomerstocommentorratetheiritems.Therearealsodedicatedthathostuserreviewsfordifferentproducts.

Inaconventionalretailstore,clerksaregenerallyavailabletoanswerquestions.Someonlinestoreshavereal-timechatfeatures,butmostrelyone-mailorphonecallstohandlecustomerquestions.

3.Priceandselection

Oneadvantageofshoppingonlineisbeingabletoquicklyseekoutdealsforitemsorserviceswithmanydifferentvendors（thoughsomeenginesdoexisttohelpconsumerslocateproductsforsaleinnearbystores）.Searchengines,onlineandenginescanbeusedtolookupsellersofaparticularproductorservice.

Shippingcosts（ifapplicable）reducethepriceadvantageofonlinemerchandise,thoughdependingonthejurisdiction,alackofmaycompensateforthis.

Shippingasmallnumberofitems,especiallyfromanothercountry,ismuchmoreexpensivethanmakingthelargershipmentsbricks-and-mortarretailersorder.Someretailers（especiallythosesellingsmall,high-valueitemslikeelectronics）offerfreeshippingonsufficientlylargeorders.

Anothermajoradvantageforretailersistheabilitytorapidlyswitchsuppliersandvendorswithoutdisruptingusers'shoppingexperience..

Disadvantagesofonlineshopping

1.Fraudandsecurityconcerns

Giventhelackofabilitytoinspectmerchandisebeforepurchase,consumersareathigherriskoffraudonthepartofthemerchantthaninaphysicalstore.Merchantsalsoriskfraudulentpurchasesusingstolencreditcardsorfraudulentrepudiationoftheonlinepurchase.Withawarehouseinsteadofaretailstorefront,merchantsfacelessriskfromphysicaltheft.

SecureSocketsLayer（SSL）encryptionhasgenerallysolvedtheproblemofcreditcardnumbersbeinginterceptedintransitbetweentheconsumerandthemerchant.isstillaconcernforconsumerswhenhackersbreakintoamerchant'swebsiteandstealnames,addressesandcreditcardnumbers.Anumberofhigh-profilebreak-insinthe2000shaspromptedsomeU.S.statestorequiredisclosuretoconsumerswhenthishappens.Computersecurityhasthusbecomeamajorconcernformerchantsande-commerceserviceproviders,whodeploycountermeasuressuchasfirewallsandanti-virussoftwaretoprotecttheirnetworks.

Phishingisanotherdanger,whereconsumersarefooledintothinkingtheyaredealingwithareputableretailer,whentheyhaveactuallybeenmanipulatedintofeedingprivateinformationtoasystemoperatedbyamaliciousparty.Denialofserviceattacksareaminorriskformerchants,asareserverandnetworkoutages.

QualitysealscanbeplacedontheShopwebpageifithasundergoneanindependentassessmentandmeetsallrequirementsofthecompanyissuingtheseal.Thepurposeofthesesealsistoincreasetheconfidenceoftheonlineshoppers;theexistenceofmanydifferentseals,orsealsunfamiliartoconsumers,mayfoilthisefforttoacertainextent.Anumberofresourcesofferadviceonhowconsumerscanprotectthemselveswhenusingonliner