工商导论练习题及答案.docx

工商导论练习题及答案.docx

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工商导论练习题及答案

2011年11月商务英语专业工商导论模拟练习

本试卷分两部分．满分l00分，考试时间150分钟。

1第一部分为选择题，应考者必须在答题卡上按要求填涂，不能答在试卷上。

2第二部分为非选择题，应考者必须在答题卡上直接答题，答在试卷上无效。

3请按照试题题号顺序在答题区域内作答。

PartOne（20%）

I．MultipleChoice（1％X20=20％）

Direcnions:

Inthispart,thereareitems1-20.Foreachitem,therearefourchoicesmarkedA,B，CandD.ChoosethebestoneendwriteyouranswersontheAnswerSheet.

I.A（n）_isanassociationoftwoormorepersonstocarryonasco-ownersofabusinessforprofit.

A.soleproprietorshipB.partnership

C.corporationD.franchising2.Colombia,BrazilandChina'YunnanProvincehavea（nLingrowingcof-

feebeams,becauseintermsofclimatethoseareasaremorefavourableforgrowingcoffeebeansthanotherpartsoftheworld.

A.absoluteadvantageB.comparativeadvantage

C:

definiteadvantageD.indefiniteadvantage

3.Basedonthefindingsofthejobanalysisa（n）—liststheobjectives,respon-sibilities,maintasksofthejob，theconditionsunderwhichthejobistobedone，anditsrelationshiptootherjobs.

A.jobdescriptionB.jobspecification

C.jobforecastingD.jobscouting4.WhichofthefollowingdoesNOTbelongtoNon-TariffBarriers?

A.quotasB.statemonopoly

C.revenueD.importlicensesystem

5.—isthecheapestmodeoftransportation,particularlysuitableforlow-costbulkcargoessuchascoal,or，egrain,timberandconstructionmaterials.

A.RailB.Water

C.TruckD.Pipeline

6.Aisabusinessthathasoneowner.

A.partnershipB.Corporation

C.franchisingD.soleproprietorship

7.Whichofthefollowingeregoodsthatconsumerswouldmakeanextraefforttopurchase?

A．ShoppingproductsB.specialtyproducts

C.convenienceproductsD.productmixcommodities

8.ShipwaithPaperProductsproducesavarietyofgoodswhicharesoldtowholesalers.Thewholesalersthendistributetheproductsmawidevarietyofofficesupplystaresanddiscountstoresthatselltothefinalcustomers.Thedistributionchannel

usedforShipwaith'sproductsisanexampleofa

A.networkandnodedistributionsystem

B.one-levelchanneldistributionsystem

C.two-levelchanneldistributionsystem

D.direct-levelchanneldistributionsystem9.Theriskofrelyingonasinglekeyemployeecanbereducedby

A.purchasingkeypersoninsuranceB.narrowingthejobdescription

C.taskspecializationD.automatingtasks

10.Accordingtoitsattributes，propertycanbeclassifiedintothreetypes.TheyarethefollowingEXCEPTfor

A.tangiblerealpropertyB.tangiblepersonalproperty

C.intangiblepersonalpropertyD.inventory

11.A（n）_isataxagovernmentimposesonimportedgoods.

A.tariffB.quota

C.excisetaxD.exchangerate

12.WhichofthefollowingisNOToneofthemanagerialskills?

A.technicalskillsB.missionskills

C.conceptualskillsD.humanskills

13.Whentheemployeesarehaire，ditisimportanttotrainanddevelopthemuntiltheyarequalifiedforthejobs.ThemethodscanineludethefollowingEXCEPT_.

A.orientationB.on-the-jobmethod

C.off-the-jobmethodD.performanceappraisal

14.AccordingtotheHerzbergstudy,managerscanmotivateemployeestobemoreproductiveby—

A.increasingtheirresponsibilitiesB.increasingtheirsalaries

C.providingasafeworkenvironmentD.creatingjobsecurity15.Theprogramsthatdeterminethespecifictasksacomputerwillperformatanygiventimearecalled

A.hardwareB.software

C.virtualrealityD.megahertz

16.OneofthefollowingtermsisNOTincludedinthetypesofeconomicsystem.Itis

A.capitalismB.socialism

C.mixedeconomyD.equalitarianism

17.Amajoradvantageofrailroadsasamodeoftransportinggoodsisthatthey.

A.canreachalmostmylocationquickly

B..areveryinexpensivewhentransportinggoodsshortdistance

C.areoftentheleastexpensivewayoftransportingheavyitemslongdistances

DaretheonlywaytotransportgasanJoilsafelyoverlongdistances

18.Thecompositionofdebtversusequityfinancingisknowna—.

A.retainedearningsB.revenue

C.workingcapitalD.capitalstructure

19.ThefollowingareregardedasintellectualpropertiesprotectedbylawsEXCEPTfor

A.trademarkB.copyright

C.patentD.stock

20.Themanagementfunctionthatcoordinatesafirm'semployeesandotherresourcesinordertoachievetheorganization—'sgoalsis

A.planningB.organizing

C.leadingD.controlling

PartTwo（60%）

n.Gap-Filling（1%x10=10%）

Directions：

Completestatements21-25.,fillingineachgapwithaproperwordorphrase:

21.—insurancecoverslossesresultingfromdamagetootherpeopleoroth-

erpeople'sprop—ertiyn.suranceprotectbusinessesfromrisk

involvingthedamageandlosstotheirownproperty.

22.Liabilitiesarewhatafirmowestoothers.Liabilitiesarethosethatcanbeclearedwithinoneyearwhile_liabilitiesarethosethatcannotbepaidoffwithinoneyear.

23.Fedcanusesuchinstrumentsas,discountratesand_to

controlthemoneysupply.

24.—pricingstrategyisalsocalled_pricing,whichmakespricesappearmoreacceptableorcontainpositiveindicationtocustomers.

25.Besidesadvantages,soleproprietorshipshavesomedisadvantages,suc_h，aslimitedaccesstocapital,_andunsharedloss.

E.T/FQuestions（1%x10=10%）

Directions：

Readstatements26-35.Decidewhethertheyaretuneorfalsebywriting"T"fortrueand"F"forfalse.

26.Brokersworkasmanufacturerssalesre'presentativesonarelativelypermanentbasis,whileagentsworkasgobetweensforsellersandbuyersonadeal-by-dealbasis.

27.Formoneyofacountrytofunctionatall，itmustbemadelegaltenderforthatcountrybyitsgovernmentandbeacceptabletothepublic.

28.Countrieswithadvantagesinproducingonetypeofgoodswilltradeforgoodstheyhavedisadvantagesinproducing.

29.Liabilitylossesarethoselossestopropertyduetofire,theft,orweatherconditions.

30.Themarketfordealingswithstocksandbondsiscollectivelycalledthesecuritiesmarket.

31．Largefirmsmayobtainfundsbyissuingdividends,whicharelong-termdebtsecurities（IOUs）purchasedbyinvestors.

32.Lostorstolentraveler'scheckscanusuallybereplacedifyoupromthpetlyinform

issuingcompanyoftheserialnumbersofthelostchecks.

33.Whilemiddlemenaddcost,theyaddvalueaswell.

34.Milk,newspapers，soda,andchewinggumareexamplesofshoppingproducts.

35.Ownersofacorporationcanearnareturnontheirinvestmenteitherbyreceivingdividendsorbysellingthestock.

IV.Fundamentalsofbusiness（%x25=25%）

soleproprietorship商个体，个体户

partnership商合伙，合伙公司

shareholder股东

financing筹集的资金，融资

marketing营销

channelsofdistribution分销渠道，销售渠道

marketsegmentation市场细分

productlifecycle产品生命周期

pricing定价

wholesaler批发商

promotionmix促销组合

productadvertising产品广告

checkingaccount支票帐户

creditcard信用卡

debitcard借记卡

Fed美联储

copyright版权

motivate激励，激发

owner＇sequity所有者权益

grossprofitmargin毛利润率

netprofitmargin净利润率

currentassets流动资产

premium保险费

fixedassets固定资产

creditor债权人

V.Clone（1%x25=25%）

Directions:

Readthefollowingpassageandfillinblanks（41-65）withappropriatewordsfromthelistattheendofthepassag．eNotethattherearemorewordsinthelistthantheblanksinthepassag，e

Investmentinonecountry（41）_individualsorganizations（42）_Anotherisanimportantaspectofinternationalbusiness.Investmentmaybe.for（43_intheformofsecuritiesordirectcapitalintheformofproductivefacilities.Coloniaiismand（44）—haveoftenbeendescribedintermsofpowerfulnationsexploitingthe45）—andnaturalresourcesofweake，rless-developedCountries.Whilesomeexploitation（4）6_tillremain，mostdevelopingaswella（s47）_nationsnowsubstantiallycontrolthetypes，（48）_andowner-shiptermsofinvestmen（ts49）_byforeigners.Muchofthe（50）_privateinvestmentisnowmadebymultination（al51）_（MNCs）．Technicaldistinctionsin（52）_suchglobalcorporationsaresometimesmadetorefle（ct53）_multinationalinvestments（54）_operationsaremadeexclusivelybyanexecutiv（e55）_fromonenationorby（56）_ofdifferentnationalinvestmentleaders.Clearly;these

multinationalorganizations（57）majorroleinworldtradeandinvestments

（58）__oftheirdemonstratedmanagementskills（59）—,financialresourcesandrelatedadvantages.（MNCs）,neverthelessmust（60）—frequentlygovernmentalandother（61）—whocontendthatsuchfar-flungcompaniesareableto（62）oravoid

nationalregulationbyvirtueoftheirabilityto（63）—new（andattimesold）investmentsfromonecountrytoanother.Somegovernmentshaveadoptedexacting64）_whichMacsmustfollowintheircountriesthemostcommonofwhichrequiresamajorityorsignificant（65）_ofdomesticasopposedtoforeignownership.

VI.Traaslation（5%x2=10％）

DirectionsTranslatesentencesintoEnglish.

66.张伟达和陈浩建立了自己的合伙企业，启动资本为7万元

69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。

2011年11月商务英语专业

工商导论试题答案及评分参考

I．MultipleChoice〔1%x20=20%）

1.B2.A3.A4.C5.B6.D7.B8.C9.A10.D11.A12.B13.D14.A15.B16.D17.C18.D19.D20.B

n.Gap-Filling（1%x10=10%

21.Liability;Property

22.Current（short-term）；long-term

23.Reserverequirements;open-marketoperation

24.Odd;psychological

25.Unlimitedliability;limitedmanagerialexpertise

m.T/FQuestions（1%x10=10%

26.F27.T28.T29.F30.T

31.F32.T33.T34.F35.T

IV.TermDefinition（3%x5=15%）

36.Itreferstoawhichcanassigntasksandresponsibilitiestodifferentdepartmentsbyfunction,byproduct,bylocationandbycustomer.

37.Itisoneoftheelementsacontractmustcontain.Itmeans.Eachpartytothecontractmustbelegallycompetenttotakeliabilityforwhatitsignsinthecon-tract.

38.Therearefivetypesofutilitiesofintermediaries:

timeutility,placeutilityownershiputility