BEC商务英语中级考试真题及答案解析.docx

BEC商务英语中级考试真题及答案解析.docx

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BEC商务英语中级考试真题及答案解析

BEC商务英语中级考试真题及答案解析

BEC商务英语中级考试真题及答案解析

小编给大家带来BEC商务英语中级考试真题,你都做过了吗？

下面小编就和大家分享，来欣赏一下吧。

一、1Thisbusinessmanhassuccessfullytargetedadifferentgrou…小编为您整理了《BEC商务英语中级考试真题及答案解析》，供您学习参考使用。

小编给大家带来BEC商务英语中级考试真题,你都做过了吗？

下面小编就和大家分享，来欣赏一下吧。

一、

1Thisbusinessmanhassuccessfullytargetedadifferentgroupofconsumers.

2Withcarefulforwardplanning,thisbusinessmanishelpingthecompanysurviveadifficultperiod.

3Thecompanyisnowmoreopentochangebecauseofthisbusinessman'swayofthinking.

4Thisbusinessmanhasmadeandimplementedcertaindecisionsdespiteoppositiontothem.

5Thisbusinessmanhasachievedsomesuccessbymisleadingpeopleabouthisintentions.

6Theabilitiesofthisbusinessmanwerepreviouslydoubtedbythecompanythatemployshim.

7Thisbusinessmanisadmiredforhisabilitytomanageanumberofbusinessinterests.

'BusinessmanoftheYear'Award

AJamesKing:

ChiefExecutiveofFentonsFinance

Kingwasnominatedforthequalityofhisleadership,withthejudgesclaimingthattheFentonsFinancebossisalmostreveredbyhisteam.HeiscreditedwithreinventingFentonsFinance-revitalisingitscultureofinflexibility,removingoutdatedpre-mergerbarriersandplayingabrillianttacticalgame.HeledeveryonetobelievehewasopposedtolargemergersandthenjumpedontheWestcombeBankopportunityatjusttherightmoment.Historywillbethejudge,butfornowthemarketsconsiderKingtobeastar.

BKeithNash:

ChiefExecutiveofHamley'sSupermarkets

NashtookoverasCEOwhenHamley'ssystemsanddistributionwereoutofdateandthebrandbadlyneededfresheningup.Hebeganrefocusingthebrandatthehigherqualityendofthefoodmarketandlaunchedseveralown-brandinitiativesforthehealthconscious.Asaresult,thesharepricehasgoneupnearly80percent.ThisshouldbeextremelysatisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetopjob.

CJorgeMarquez:

ChairmanoftheKenwickGroup

MarquezwasapopularchoiceforhisachievementsatKenwick.Thejudgessayhehasbeencourageousinpushingthroughtheappointmentofcontroversialorinexperiencedchiefexecutivestocompanieswithinthegroup,andthensponsoringthemastheytransformedtheirbusinesses.Heoperatesasa'virtual'chairman,withoutapermanentofficeinanyonecompany.HephoneshisCEOsregularly,andseveralofthemhaveacknowledgedthevitalcontributionhemakestotheireffectiveness.Everyoneisimpressedathowhealsofindsthetimetobechairmanoftwootherlargecompanies.

DRichardJenkins:

FinanceDirectorofCentronAdvertising

Labouringintheshadowofahigh-profilebosscansometimesdrawattentionawayfromthefinancedirector,andthejudgesconsidereditwashightimeJenkinsgotthatattention.TheCEOmaybethepublicfaceofCentron,butJenkinsistheonewhomakesitrunsmoothly.Behindthescenes,heisconstantlydemonstratingthatbudgetsandforecastsarewhatisneededtomakeacompanysuccessful,particularlynowthattheadvertisingmarkethasbeenhitbyrecession.ItislargelythankstohimthatCentronisinmuchbettershapethanitsrivals.

《‘BusinessmanoftheYear'Award》年度企业家奖。

分别介绍了这个奖项的四个候选人的英雄事迹。

第一题，这个企业家成功的定位了不同的消费群体。

答案在B段：

Hebeganrefocusingthebrandatthehigherqualityendofthefoodmarketandlaunchedseveralown-brandinitiativesforthehealthconscious。

他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。

Healthconscious是指注重健康的。

一个是高质量的食品市场，一个是注重健康的，联合起来，就是瞄准了不同的消费市场，即不同的消费群体。

第二题，通过小心的前进计划，这个企业家帮助公司度过了一个困难时期。

答案是D段的这么一句：

budgetsandforecastsarewhatisneededtomakeacompanysuccessful,particularlynowthattheadvertisingmarkethasbeenhitbyrecession.。

预算和预告正是使得公司可以成功的，尤其当现在整个广告市场被衰退袭击的时候。

Budgetsandforecast就是题干中说的carefulforwardplanning，successful对应于survive，adifferentperiod对应于themarkethasbeenhitbyrecession。

第三题，因为这个企业家的思维方式，公司对待变化更加开明了。

答案是A段的这么一句：

HeiscreditedwithreinventingFentonsFinance-revitalisingitscultureofinflexibility。

他以重塑了FentonsFinance而受到嘉奖――给了固定守旧的文化以新的生命。

moreopentochange就可以对应于revitalisingitscultureofinflexibility。

revitalising是givenewlifeto的意思。

第四题，尽管有反对意见，这个企业家还是制定并执行了某些决定。

答案是C段的这么一句：

hehasbeencourageousinpushingthroughtheappointmentofcontroversialorinexperiencedchiefexecutivestocompanieswithinthegroup在推动某些争议性的或者是经验不足的执行官的任命时他很有勇气。

从controversial和courageous可以看出来，这些任命时不完全被接受的，有反对意见（opposition），但他还是坚持了。

第五题，这个企业家通过让人们误会自己的意图而取得某些成功。

答案是A段的这么一句：

HeledeveryonetobelievehewasopposedtolargemergersandthenjumpedontheWestcombeBankopportunityatjusttherightmoment他让所有人相信他是反对大的并购的，然后在最佳时期跳上Westcombe银行的机会（即收购了这个银行）。

leteveryonebelieve，也就是misleadingpeopleabouthisintentions。

第六题，这个企业家的能力最初在雇佣他的公司里受到了怀疑。

答案是B段最后一句，稍微隐晦点：

ThisshouldbeextremelysatisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetopjob.因为无法得到高层的职位而失望离开，结果因为他的决策，公司股价上升了，让他很满足。

意思就是本来以这个人的能力是可以胜任高层的工作的，但是他却没有得到。

第七题，这个企业家因为处理一些商业利益的能力而受到仰慕。

答案在C段。

C段最后说这个人在不同的公司担任要职（bechairman），不同的公司会有商业利益的冲突，而他却能好好处理（manage），所以答案选C。

二、

AchievingasuccessfulmergerHoweverattractivethefiguresmaylookonpaper,inthelongrunthesuccessorfailureofamergerdependsonthehumanfactor.Whentheagreementhasbeensignedandtheaccountantshavedeparted,therealproblemsmayonlyjustbebeginning.Ifthereisacultureclashbetweenthetwocompaniesinthewaytheirpeoplework,thenalltheeffortsofthefinanciersandlawyerstostrikeadealmayhavebeeninvain.

AccordingtoChrisBoltonofKSManagementConsultants,70%ofmergersfailtoliveuptotheirpromiseofshareholdervalue,riotthroughanyfailureineconomictermsbutbecausetheintegrationofpeopleisunsuccessful.Corporates,heexplains,concentratetheireffortsbeforeamergeronlegal,technicalandfinancialmatters.Theyemployarangeofexpertstoobtainthemostfavourablecontractpossible.Butevenattheseearlystages,peopleissuesmustbetakenintoconsideration.Thestrengthsandweaknessesofbothorganisationsshouldbeassessedand,ifitisamergerofequals,thencarefulthoughtshouldbegiventowhichpersonnel,fromwhichside,shouldtakeonthekeyroles.

Thiswastheissuein20XXwhentheproposedmergerbetweentwopharmaceuticalcompaniespromisedtocreateoneofthelargestplayersintheindustry.Forbothcompaniesthemergerwasintendedtoreversefallingmarketshareandshareholdervalue.However,althoughthecompanies'skillbaseswerecompatible,thechiefexecutivesofthetwocompaniescouldnotagreewhichofthemwastoheaduptheneworganisation.Thisillustratestheneedtocompromiseifamergeristotakeplace.

Buteveninmergersthatdogoahead,therecanbecultureclashes.Onewaytoavoidthisistoworkwithfocusgroupstoseehowemployeesviewtheexistingcultureoftheirorganisation.Inoneexample,wheretwoglobalorganisationsinthefoodsectorwereplanningtomerge,focusgroupsdiscoveredthatthecompaniesdisplayedverydifferentprofiles.Onewassales-focused,knewexactlywhatitwantedtoachieveandpushedinitiativesthrough.Theothergotinvolvedinlengthydiscussions,tryingoutoptionsmethodicallyandmakingcontingencyplans.Thefirstrespondedquicklytochangesinthemarketplace;thesecondtooklonger,buttheoptioniteventuallychosewasusuallythecorrectone.Neithercompany'sapproachwouldhaveworkedfortheother.

Theanswerisnottoadoptonecompany'sapproach,oreventotrytoincorporateeveryaspectofbothorganisations,buttocreateatotallynewculture.Thismeanstakingthebestfrombothsidesandmakinganeworganisationthateveryonecanaccept.Oralmosteveryone.Inevitablytherewillbethosewhocannotadapttoadifferentculture.Researchintotheimpactofmergershasfoundthatcompanieswithdifferingmanagementstylesaretheonesthatneedtoworkhardestatcreatinganewculture.

Anothertoolthatcanhelptogettherightculturalmixisinterculturalanalysis.Thisinvolvescarryingoutresearchthatlooksatthecultureofacompanyandthebusinesscultureofthecountryinwhichitisbased.Itidentifieshowpeople,moneyandtimearemanagedinacompany,andinvestigatesthebusinesscustomsofthecountryandhowitspolitics,economicsandhistoryimpactonthewaybusinessisdone.

13Accordingtothetext,mergerscanencounterproblemswhen

Acontractsaresignedtooquickly.

Bexpertscannotpredictaccuratefigures.

Cconflictingattitudescannotberesolved.

Dstaffareopposedtothetermsofthedeal.

14AccordingtoChrisBolton,whatdomanyorganisationsdoinpreparationforamerger?

Aensuretheirinterestsarerepresented

Bgivereassurancestoshareholders

Cconsidertheeffectofamergeronemployees

Danalysethevaryingstrengthsoftheirstaff

15Theproposedmergeroftwopharmaceuticalgroupsfailedbecause

Amajorshareholderswereopposed.

Btherewasafallinthedemandfortheirproducts.

Ctherewereproblemscombiningtheirareasofexpertise.

Danissueofpersonalrivalrycouldnotberesolved.

16Accordingtothetext,focusgroupscanhelpcompaniesto

Adevelopnewinitiatives.

Badoptcontingencyplans.

Cbedecisiveandreactrapidly.

Devaluatehowwellmatchedtheyare.

17Creatinganewcultureinanewlymergedorganisationmeansthat

Amanagementstylesbecomemoreflexible.

Bthereismorechanceofthemergerworking.

Cstaffwillfinditmoredifficulttoadapttothechanges.

Dsuccessfulelementsoftheoriginalorganisationsarelost.

18Accordingtothetext,interculturalanalysiswillshow

Awhatkindofbenefitsamergercanleadto.

B